Company presentation_ Blue apron
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Blue Apron is a meal kit delivery service that sends pre-portioned ingredients and recipes to customers. It currently sends 3 million meals per month, generating $30 million in monthly revenue. The company was valued at $2 billion after raising $193 million from investors. The meal kit market is growing rapidly and is predicted to be worth between $3-5 billion within 10 years as companies like Blue Apron, Plated, and HelloFresh make home cooking more convenient and help people live healthier lifestyles.
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Company presentation_ Blue apron
- 1. Company Presentation Yuting Pu (prettypu)
- 2. Meal Kit Service - Make Cooking Fun And Easy
- 3. Meal Kit Service - Make Cooking Fun And Easy How it works?
- 4. 3 Million meals per month $10 per meal $30 Million monthly revenue Financial Numbers $135 Million in May 2015 Values the company at $2 Billion $193 Million raised, including
- 5. How Blue Apron Started...
- 7. Bring The Joy of Cooking Distilled to Its Essence
- 8. Transforming The Way Fresh Grocery Delivered
- 9. Major Meal-kit Services The Big Players The Health NutsThe Specialist
- 10. Prediction - Succeed Growing Meal-kit Service Market $3 billion and$ 5 billion over the next 10 year Venture capital are throwing money at the space Blue apron raised $193 million Plated has snagged more than 50 million Hello Fresh recently closed a $126 million funding round. Most importantly: Assisting us to live healthily and eco- friendly with ease
Editor's Notes
- What: Meal kit service that delivers all the raw ingredients you need to cook in exact portion to your doorstep every week, making cooking fun and easy. who: Millennial urbanites with more expendable income who are looking for convenience of grocery shopping, meal planning and high quality ingredients. People liked food but don’t know how to cook
- Introduce Features : Weekly Recipes Pre portioned ingredients Convenient delivery How: Select the plan online and then all the ingredients to prepare a home-cooked meal come neatly packaged and delivered to your doorstep With a video to show what’s the product works It was like a mix of meal planning, grocery shopping, and recipe discovery apps all rolled into one.
- Delivers 3 million meals each month, At $10 a meal, that translates to a monthly revenue of about $30 million Blue apron has raised $193 million from investors including a new $135 million round that values the company at $2 billion. May 2015
- In the summer of 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak tested the first Blue Apron recipes in their tiny New York City apartments. Their goal was to make the experience of cooking with quality produce and specialty ingredients accessible to everyone, no matter where they live or how busy they are. The three hand-packed the first Blue Apron boxes themselves, delivered them to family and friends, and received immediate positive feedback.
- Three years later, Blue Apron has expanded tremendously and as a team, we work every day to live and breath our mission. We send over 3 million meals per month to our home chefs nationwide, and we have thousands of employees that work across four offices to ensure each customer gets the highest quality product every week.
- Simplicity: Blue Apron provides a lifestyle upgrade, granting subscribers access to well-balanced meals without the stress of meal planning. With Just the right amount of outsourcing, all you need to do is to: Chop the provided ingredients, combine as directed, and enjoy your basically-homemade meal. It's the joy of cooking distilled to its essence:
- Disrupting food system: Current US food system is built around getting food to grocery stores, not people's dinner tables. There are a lot of components in the chain along the way, with a lot of middlemen taking a cut at each step. Beyond that, there's no end visibility into the customer, which ends up with lots of food waste Blue apron is working hard on finding reliable local partners to supply ingredients( growers, family-run bakeries, pasta makers and farms), packaging ingredients with recycle materials and delivering it to customers with the right amount needed, “reducing waste from every part of the supply chain” “transforming the way that people in this country eat,” “change the way fresh groceries are delivered.”
- As the most flexible of the service, Plated lets subscribers choose how many weekly meals they want to receive Blue apron emphasizes local produce in its two -person and family meal plans Hello fresh offers either classic or vegetarian food boxes Peach dish ships southern-infused recipes across the states Din focus on cutting down meal preparation to 20 minutes Cooking simplified offers a low cost meal kit that provides 9-10 meals for as little as $32 per week. The purple carrot delivers plant-based meals Green blender provides weekly supplies for smoothies
- Growing market : Technomic, a food- industry consulting firm, predicts the meal-kit service segment of the market will grow to between $3 billion and$ 5 billion over the next 10 year based on current adoption rates. Lots of funding Venture capital are throwing money at the space in spectacular fashion: Blue apron has raised $193 million Plated has snagged more than 50 million Hello Fresh recently closed a $126 million funding round. Lots of competitors in the market, there will only be room for only one or two main players. limited working capital required for cooking, Low food waste, online ordering, centralized operations, and delivery to your doorstep, with all these advantages, blue apron would be successful in both being the major player in meal kit service and taking market share from traditional grocery shopping.