The document discusses the evolution of social media and how consumers use social media platforms. It defines social media as activities that integrate technology, social interaction, and user-generated content where people share information and perspectives. The document also references how social media has evolved over time and lists some rules for using different social media networks.

1. Social Media e Marketing Marco Muzzarelli

2. Stadi di evoluzione del Web Community Management – Scotti, Sica - Apogeo

3. Il consumatore di oggi

4. Il consumatore su Internet

5. Evoluzione dei Social Media

7. Evoluzione dei Social Media

8. Evoluzione dei social Media http://www.managementinnovationgroup.com/docs/MIG_Social_Media_Poster.pdf

9. Le regole dei social Media

10. Le regole dei Social Media (II)