SlideShare a Scribd company logo
Social Media
http://www.flickr.com/photos/sushirice/2632890346/

Marketing Maps

Understanding the social media era
Social media is online content created by people
using highly accessible and scalable publishing
technologies.
Social media is a shift in how people discover, read and
share news, information and content.
It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to
many) and is the democratization of information,
transforming people from content readers into
publishers.
Social media has become extremely popular because it
allows people to connect in the online world to form
relationships for personal, political and business use.
(wikipedia)

http://technobabble2dot0.wordpress.com/2007/07/31/social-media-maps/
http://www.peerinsight.com/docs/Out_and_In.pdf
http://hinchcliffe.org/img/web1vsweb2.png
http://web2.socialcomputingjournal.com/
http://www.powerhousemuseum.com/dmsblog/index.php/2008/03/06/four-intersecting-circles-of-social-media-and-web-strategy-for-the-cultural-sector/
http://www.flickr.com/photos/somethinnew/397530229/
http://www.micropersuasion.com/2008/01/open-collaborat.html
http://www.flickr.com/photos/jeremiah_owyang/1241424786/
http://www.slideshare.net/mzkagan/what-the-fk-social-media
http://web2.socialcomputingjournal.com/social_media_goes_mainstream.htm
http://www.flickr.com/photos/7855449@N02/3623323696/in/set-72157606844282993/
http://socialconversations.it/2009/06/11/un-nuovo-giro-di-giostra/
http://www.slideshare.net/HubSpot/outbound-vs-inbound-marketing-presentation
http://www.blindsociety.com/blindspot/wp-content/uploads/2007/09/marketing-funnel.gif
http://www.flickr.com/photos/7855449@N02/2779598555/
http://www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf
http://renegadeprofessionalguide.com/wp-content/uploads/2009/04/social-feedback-cycle-by-dave-evans.jpg
http://www.slideshare.net/socstardom/socstardom2-social-media-marketing-with-dave-evans
http://www.osu.edu/features/2008/socialmedia/images/feature.jpg
http://www.flickr.com/photos/morikenstyle/106306545/
http://www.slideshare.net/neilperkin/whats-next-in-media/
http://www.flickr.com/photos/telezent/2593962093/in/photostream
http://www.flickr.com/photos/briansolis/3398531745/
http://www.rossdawsonblog.com/Web2_framework_p3.jpg
http://www.flickr.com/photos/fredcavazza/3428921418/
http://www.slideshare.net/socstardom/socstardom2-social-media-marketing-with-dave-evans
http://www.flickr.com/photos/silkcharm/2681008129/
http://customerevangelists.typepad.com/photos/uncategorized/steps_medium.jpg
http://www.flickr.com/photos/7855449@N02/2780458538/
http://www.websocialarchitecture.com/community/2008/06/a-conceptual-ma.html
http://www.flickr.com/photos/25131367@N05/2956545358/in/photostream/
http://www.flickr.com/photos/25131367@N05/2955726053/
http://www.flickr.com/photos/garyhayes/3251571301/in/set-72157613331811096/
http://www.flickr.com/photos/7855449@N02/3120385357/in/set-72157606844282993/
http://www.flickr.com/photos/jeremiah_owyang/2749895246/
http://www.mikearauz.com/2009/04/spectrum-of-online-friendship.html
http://english.simonelovati.com/personal-branding-how-you-reach-a-friend-onli
http://www.intersectionconsulting.com/blog/?p=312
http://www.flickr.com/photos/telezent/2594800920/in/photostream
http://www.eventweeps.com/socialmediatree/
http://www.awarenessnetworks.com/images/what/socialMediaMarketingChart.jpg
http://www.socialware.it/wp-content/uploads/2008/01/social-media-marketing.jpg
http://www.toprankmarketing.com/social-media-marketing/
http://webmarketcentral.blogspot.com/2009/03/4-cs-of-social-media.html
http://www.gauravonomics.com/blog/the-4cs-social-media-framework/
http://www.slideshare.net/artscouncilofireland/social-media-marketing-presentation-793694
http://theory.wikispaces.com/Public+Relations
http://farm4.static.flickr.com/3571/3559883021_791956cdc8_o.jpg
http://www.flickr.com/photos/garyhayes/2973684461/
http://www.chrisbrogan.com/
http://www.flickr.com/photos/7855449@N02/3264836754/sizes/o/in/set-72157606844282993/
http://www.flickr.com/photos/gauravonomics/2323710051/
http://www.bigmouthmedia.com/live/images/social_media_1.jpg
http://smartblog.wordpress.com/2008/05/08/start-a-social-media-campaign/
http://www.socialmediamarketing.it/wp-content/issues/iceberg_socialmedia.jpg
http://www.flickr.com/photos/silkcharm/2893602428/
http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf
http://www.bowencraggs.com/blog
http://www.flickr.com/photos/hjumper/3660372317/in/photostream/
http://www.flickr.com/photos/christopheasselin/3676697820/
http://podtech.files.wordpress.com/2008/06/sales20_2.jpg
http://www.intersectionconsulting.com/blog/?p=281
http://www.flickr.com/photos/gauravonomics/3562678250/in/set-72157603247832629/
http://www.slideshare.net/mstrickland/how-to-do-social-media-right-in-2009
http://www.rossdawsonblog.com/Influence_Landscape_Beta_v1.pdf
http://www.intersectionconsulting.com/blog/?p=294
http://metricsman.wordpress.com/2008/08/29/a-new-model-for-social-and-traditional-media-measurement/
http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf
http://www.flickr.com/photos/garyhayes/3271203061/
http://www.flickr.com/photos/jeremiah_owyang/3478168483/
http://www.flickr.com/photos/jeremiah_owyang/3478041905/in/photostream/
http://www.flickr.com/photos/hjumper/3661144024/in/set-72157620561555102
To be continued…
A special thanks to

Anna Maria Carbone
www.annamariacarbone.com

Stefano Principato
http://valoriprimilab.blogspot.com

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