The world is changing at a fast pace. Social Media changes much faster than the world. Yesterday’s strategy doesn’t work anymore. Today is a new day. Tomorrow will be totally different. The only way to keep up is to keep moving with the times. There are some truths you know, some facts you doubt, and some things you don’t know. This deck tries to address all of that.

1. by
@PrateekShah
Social
Media
2015
Trends
Tricks
Tips
#SM2015

2. In India, there is
19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription Penetration
InternetLiveStats
WeAreSocial

3. Mobile Internet users expected to cross 213
million in India in 2015
IAMAI
Techcrunch
YOY growth 55%

4. 62% of Facebook’s profit, 81% of Twitter ad
revenue comes from mobile ads(global)
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go
Mobile
Techcrunch
Trend

5. No, its not dying.

6. How to increase engagement?
Use trending topics
Quality > Number
Less promotional
Timing of Post
Tip

7. That will help, but they do want your
money

8. You need to stop looking at social
like a free platform
Reach into your pocket if
you want to reach out to
people
Trend

9. Internet Videos are replacing TV

10. We now have affordable high
speed internetIAMAI

11. Tremendous potential
Cisco

12. Offer good videos.
People will gulp.
Trend
(Share videos on the site itself)

13. Every social media platform
is a marketplaceShopify

14. Multi Product Dynamic Ads

15. Facebook For Sale Groups

16. Trend

17. Facebook is testing Location
based targeting in US

18. We also might tailor ads using
your profile information or
location, which may be based
on your mobile device location
or your IP address. This helps us
show you local ads and other
ads that you might prefer.
- Twitter Ads

19. Trend
SoLoMo

20. Brands are beginning to use
Social Chat Apps as a marketing medium
Trend

21. The rules are dynamically
changing, make sure you
stay a step ahead of the
game
Lets look at some more ways
to make effective use of
these platforms
Trend

22. Explore facebook Ads in depth
Behaviour Based Targeting (eg : Cricket 2015)
Retargeting (You’ve surely been doing that
right?)
Lookalike Audience (Power Editor?)
Tip

23. Target twitter to generate leads
Tip

24. Gen Next uses LinkedIn for Lead Gen
Tip

25. Gen Next uses LinkedIn for Lead Gen
Tip

26. Do social media on Google +
for better SEO
Tip

27. Ignore Instagram and Pinterest
at your own risk Tip

28. Quora is Serious Business Tip

29. Don’t just blog on your site
Write guest articles
Upload on slideshare
Host a webinar
Podcast
Tip

30. Don’t follow the mob, choose your
platforms carefully
Don’t let social stand alone,
run an integrated campaign.
Numbers will not matter. What is
supposed to matter will matter.

31. Have a socially smashing 2015!
www.prateekshah.com
www.greensmyles.com
facebook.com/GreenSmyles
twitter.com/GreenSmyles
About the Author : Prateek Shah is an entrepreneur who has
been part of the social media industry since its inception
In India. He is also a Google certified trainer and has
conducted workshops for an array of professionals across
the industry spectrum.