SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
I Wanna Be Found - Job Seeking and SEO (01/2012 Edition)Gordon Dymowski
A revamp of another PPT presentation I've uploaded - this more recent version has some great follow up material (which is why I'm uploading it separately).
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
I Wanna Be Found - Using SEO To Enhance Job SearchingGordon Dymowski
Gordon Dymowski optimized his online presence using basic SEO strategies to enhance his job search. He updated his resume, blog, and social media profiles to include relevant keywords. This increased the prominence of his professional expertise online and in search results. Through these efforts, Gordon saw an increase in job interviews, freelance opportunities, and engagement on LinkedIn from recruiters. He also began providing social media training to share his SEO knowledge with others.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
The Panda update from Google aims to improve search rankings by reducing sites with low-quality, copied, or irrelevant content, and increasing sites with high-quality, original content. It evaluates pages based on trust, authority, relevance, and value. Some ways to improve quality include removing low-quality pages, merging shallow pages, or moving them to different domains. Social media activities can also impact search rankings if the user demonstrates authority by following influential accounts and engaging in high-quality, relevant conversations.
Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
I Wanna Be Found - Job Seeking and SEO (01/2012 Edition)Gordon Dymowski
A revamp of another PPT presentation I've uploaded - this more recent version has some great follow up material (which is why I'm uploading it separately).
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
The document discusses optimizing Facebook pages for search engine visibility. It provides tips for choosing a keyword-rich page name, selecting the right category, filling out the info tab and about section with descriptive text, and building links to the page by encouraging likes. It also explains how Facebook's EdgeRank algorithm works, prioritizing more recent, engaging posts like photos over links and status updates. Regularly posting fresh updates on the page wall is recommended to keep the page active and visible in Facebook search.
I Wanna Be Found - Using SEO To Enhance Job SearchingGordon Dymowski
Gordon Dymowski optimized his online presence using basic SEO strategies to enhance his job search. He updated his resume, blog, and social media profiles to include relevant keywords. This increased the prominence of his professional expertise online and in search results. Through these efforts, Gordon saw an increase in job interviews, freelance opportunities, and engagement on LinkedIn from recruiters. He also began providing social media training to share his SEO knowledge with others.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
The Panda update from Google aims to improve search rankings by reducing sites with low-quality, copied, or irrelevant content, and increasing sites with high-quality, original content. It evaluates pages based on trust, authority, relevance, and value. Some ways to improve quality include removing low-quality pages, merging shallow pages, or moving them to different domains. Social media activities can also impact search rankings if the user demonstrates authority by following influential accounts and engaging in high-quality, relevant conversations.
Attaining Front Page Rankings with SEO. Learn how to utilize search engine optimization to increase your rankings within Google, Yahoo, MSN and other search engines.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
Search engines are programs that search documents for specified keywords and return results. They index millions of websites so users can easily find information. Off-page optimization involves methods like link building to improve search engine rankings, including directory submissions, social bookmarking, article submissions, press releases, forum posting, blog posting, classified ads, and local business listings.
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
The document discusses the importance of using social media for real estate marketing. It provides statistics showing that most Americans and internet users engage with social media platforms like Facebook, YouTube, and Twitter. Real estate agents can benefit from a social media presence by reaching new clients, protecting their brand, and generating more sales and referrals. The document recommends creating profiles on Facebook, Twitter, LinkedIn and blogs in order to engage with customers, build conversations and grow one's professional network. It emphasizes using social media to build relationships with customers and earn their loyalty and trust.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
The document discusses the power of inbound marketing and content marketing through social media platforms like Facebook and Twitter. It provides statistics on user engagement on these platforms and argues that businesses should create and share frequent, unique content across online channels to drive organic traffic and find new customers. Regular blogging and social media sharing can help property managers attract more resident leads through search and enhance their online presence and SEO without paid advertising. Metrics like website traffic, leads, and social media engagement should be used to measure the success of these inbound marketing strategies.
A real estate presentation given at Keller Williams Realty in Marysville Washington for beginners on how to get started blogging, what blogging software is available, and some various real estate topics.
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
AMA Facebook for Marketers Updated 9-28-2010Bernie Borges
The document provides an overview of a Facebook marketing training session. The goals of the training are to learn how to use Facebook in productive and measurable ways for business, build an audience through strategies and tactics, understand Facebook's marketing potential, and minimize mistakes while maximizing positive results. The training will cover navigating Facebook, developing a content strategy, building personal and company brands, implementing applications, understanding best practices, experiential marketing, using Facebook ads, and measuring results. Attendees will learn skills like using Facebook daily to engage with people and brands, building relationships, and measuring Facebook marketing results.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
This document provides recommendations to optimize the social media and online presence of CSCyprus.com. It identifies that the site does not have social media profiles, YouTube videos, or a blog. It is recommended to create profiles on Facebook, Google+, and Twitter to gain followers and backlinks. At least 4 YouTube videos should be made to rank for targeted keywords and drive traffic. A blog on a subdomain or subdirectory should also be created to add fresh content regularly and help the site rank better in search engines.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Este documento describe las funciones básicas de YouTube, incluyendo ver, compartir y subir videos; crear una cuenta de usuario; editar la información personal; publicar un video; y buscar y ver videos de interés.
Este documento proporciona información sobre YouTube y cómo funciona como una plataforma interactiva que permite a los usuarios publicar y compartir videos, suscribirse a canales favoritos y formar parte de una red social. También explica cómo YouTube y otras páginas como Facebook permiten compartir contenido con amigos y crear listas para organizar videos favoritos de manera fácil. Finalmente, incluye enlaces a varios tutoriales sobre cómo usar las funciones básicas de YouTube.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
Search engines are programs that search documents for specified keywords and return results. They index millions of websites so users can easily find information. Off-page optimization involves methods like link building to improve search engine rankings, including directory submissions, social bookmarking, article submissions, press releases, forum posting, blog posting, classified ads, and local business listings.
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
The document discusses the importance of using social media for real estate marketing. It provides statistics showing that most Americans and internet users engage with social media platforms like Facebook, YouTube, and Twitter. Real estate agents can benefit from a social media presence by reaching new clients, protecting their brand, and generating more sales and referrals. The document recommends creating profiles on Facebook, Twitter, LinkedIn and blogs in order to engage with customers, build conversations and grow one's professional network. It emphasizes using social media to build relationships with customers and earn their loyalty and trust.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
The document discusses the power of inbound marketing and content marketing through social media platforms like Facebook and Twitter. It provides statistics on user engagement on these platforms and argues that businesses should create and share frequent, unique content across online channels to drive organic traffic and find new customers. Regular blogging and social media sharing can help property managers attract more resident leads through search and enhance their online presence and SEO without paid advertising. Metrics like website traffic, leads, and social media engagement should be used to measure the success of these inbound marketing strategies.
A real estate presentation given at Keller Williams Realty in Marysville Washington for beginners on how to get started blogging, what blogging software is available, and some various real estate topics.
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
AMA Facebook for Marketers Updated 9-28-2010Bernie Borges
The document provides an overview of a Facebook marketing training session. The goals of the training are to learn how to use Facebook in productive and measurable ways for business, build an audience through strategies and tactics, understand Facebook's marketing potential, and minimize mistakes while maximizing positive results. The training will cover navigating Facebook, developing a content strategy, building personal and company brands, implementing applications, understanding best practices, experiential marketing, using Facebook ads, and measuring results. Attendees will learn skills like using Facebook daily to engage with people and brands, building relationships, and measuring Facebook marketing results.
SEO (search engine optimization) involves optimizing websites and content to increase visibility and rankings in search engine results. It encompasses both on-site elements like keywords, content, links, and site structure, as well as off-site factors including links from other websites, social media presence and engagement, local listings, and brand recognition. While SEO practices have evolved significantly since the first search engines in the 1990s, the overall goal remains helping users find relevant information and increasing traffic and awareness for websites.
This document provides recommendations to optimize the social media and online presence of CSCyprus.com. It identifies that the site does not have social media profiles, YouTube videos, or a blog. It is recommended to create profiles on Facebook, Google+, and Twitter to gain followers and backlinks. At least 4 YouTube videos should be made to rank for targeted keywords and drive traffic. A blog on a subdomain or subdirectory should also be created to add fresh content regularly and help the site rank better in search engines.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Este documento describe las funciones básicas de YouTube, incluyendo ver, compartir y subir videos; crear una cuenta de usuario; editar la información personal; publicar un video; y buscar y ver videos de interés.
Este documento proporciona información sobre YouTube y cómo funciona como una plataforma interactiva que permite a los usuarios publicar y compartir videos, suscribirse a canales favoritos y formar parte de una red social. También explica cómo YouTube y otras páginas como Facebook permiten compartir contenido con amigos y crear listas para organizar videos favoritos de manera fácil. Finalmente, incluye enlaces a varios tutoriales sobre cómo usar las funciones básicas de YouTube.
The document discusses the design process at YouTube. It outlines how YouTube monitors user data and metrics to understand user behavior. They create user personas and conduct experiments to test new features. Product direction is driven by qualitative and quantitative user feedback. YouTube takes a lean approach, focusing resources on the most used features and simplifying the site. They also localize the site and track key metrics over time to measure growth and evolution from 2005 to 2010.
ONA 2013 Design That Works session by Hong QuHong Qu
This document summarizes lessons learned from designing for users. It discusses principles like shipping early and often, designing minimum viable products, using lean methodology and design thinking. It also covers topics like iterative development, usability testing, creating personas, prototyping workflows, and analyzing user behavior to improve designs.
This document discusses teens' use of social media and technology. It provides statistics on teens' ownership of devices and participation on social media platforms. It also examines what types of personal information teens share online and their privacy concerns. The document concludes by offering advice to families on talking to teens about responsible social media use and privacy settings.
Este documento explica cómo usar y configurar una cuenta de YouTube. Detalla los pasos para crear una cuenta, personalizar un perfil de usuario, explorar y compartir videos, y cargar videos propios a YouTube. Explica que YouTube es un sitio web para compartir videos y las funciones básicas incluyen subir, descargar y comentar videos.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
A detailed overview of tactics and strategies to reach young adults on Facebook using page and newsfeed optimization. While this presentation is specifically about recruiting for Israel programs, it is relevant for any organization that is trying to get more traction with their target audience on Facebook.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
Social Media 101: Online Communication as Stakeholder EngagementifPeople
You've heard the hype, but do you know what exactly "Web 2.0" and "social media" refer to, and more importantly, how they can help your organization? This introductory workshop is designed to help you understand the implications of social media for your organization's communications strategy and gain confidence in navigating the language and tools of the modern online experience. Presentation delivered as part of the "Social Media 101" training in Atlanta at the Georgia Center for Nonprofits (GCN) as part of their series on social media trainings (see www.ifpeople.net/learn ).
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
This document provides an overview of building and managing an effective Facebook page for businesses and non-profits. It discusses the differences between Facebook profiles and pages, how to set up and customize a page, best practices for posting engaging content and measuring success through analytics. Specific strategies are presented for non-profits, including using Facebook to educate supporters, build community, and fundraise for their cause. The document concludes with a question and answer section.
Repurposing with Rewards: A Lawyer's Guide to Creating Website and Social Med...klovett1
This document provides a guide for law firms on creating website and social media content through content repurposing. It discusses why content is important for search engine optimization and visibility. It provides examples of different types of content that can be created, such as articles, blog posts, photos and videos. It also gives suggestions on where to post content, including on websites, social media profiles, newsletters and more. The document includes tips on developing a content schedule and case studies showing how other law firms have successfully developed content strategies.
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
Using Social Media to Build Your BusinessJenny Selig
The document provides a 7-step guide for using social media to build a business. It discusses performing a competitive analysis on social media, creating visual, blog, and offer content, posting the right content on Facebook, Twitter, LinkedIn and Pinterest, quick wins for each platform, being more efficient through scheduling, monitoring and integrating social media with other marketing channels like email and SEO. The goal is to expose the business to fans and followers and drive traffic and leads to the website.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Getting Started With Social Media For BusinessLinnea Blair
This document summarizes how businesses can benefit from using social media platforms like LinkedIn, Facebook, and Twitter. It provides tips on setting up professional profiles and pages on each network and effectively networking to promote a business. Key advice includes regularly updating status updates and posts, growing your network of connections, and leveraging social media to drive traffic to a company website.
Using Social Media to Promote an Event or ConferenceLorraine Ball
This document provides tips for using social media for a conference. It discusses general etiquette, content types like photos and video, choosing key platforms like Facebook, Twitter and LinkedIn, creating content plans for each platform, using hashtags, engaging attendees, and measuring success through metrics like engagement. It also briefly touches on using email to expand reach and paying to advertise content on different social media channels.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
Similar to Social Media 201: Advanced Tips and Strategies (20)
If your nonprofit or charity interested in utilizing social media to raise its profile in the community and connect with potential volunteers and donors? Is your organization wondering how you can communicate the benefits of social media to your nonprofit’s board and leadership? Or are you just wondering how to get started the right way?
In this presentation you will learn:
• To prepare your organization to get started with social networking
• To capitalize on your existing projects and expertise to create engaging content
• Quick tips for the Big Five Social Networks: Facebook, Twitter, YouTube, Instagram, and Pinterest
Social Media + Social Data = Fundraising SuccessSusan Chavez
This document discusses how nonprofits can use social media and social data to improve fundraising success. It notes that 46% Facebook fan and 264% Twitter follower growth in 2012 contributed to a 21% increase in online revenue for nonprofits. The document outlines different types of social media users like "Super Connectors" and "Lurkers" and recommends strategies for nonprofits to engage supporters based on their social media behaviors. These include using emails, campaign pages, highlighting content, and incentives. It also suggests nonprofits listen to funders on social media and engage with them as they would individual supporters.
This document discusses using social media for nonprofit fundraising. It recommends leveraging existing platforms like Facebook, Twitter, YouTube and blogs before adopting new tools. Popular social fundraising tools are described, including Causes, Fundly, Crowdrise and FirstGiving. Trends around increasing online donations and how different generations engage are highlighted. The agenda covers using current assets, social fundraising tools, and trends to watch.
The document outlines strategies for volunteers to effectively manage a nonprofit's social media presence using limited time, including developing new content, remixing content for multiple channels, listening to and participating in online conversations, and using social media management tools to distribute content and measure engagement. It provides steps for content production, remixing content, listening to other organizations, and distributing content through tools like HootSuite, CoTweet, and Seesmic to manage outputs across various social media platforms.
Social Networking 101: Social Media Basics presented at the 2010 Association of Junior Leagues International, Inc. Fall Leadership Conference in Portland, OR, September 23-25, 2010
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
2. Objectives Today we will learn how to: capitalize on your existing League projects and expertise to create engaging content engage with your network to create a real online community in support of your League’s mission and projects identify tools to manage your social networking efforts
3. Reassess What are your goals? What are your expectations? Does your plan need revision? (Have a plan?) Examined your website?
4. Your Website Foundation Home base for information about your League All social media profiles lead back to it First info source about your League to appear in search engine results Does not impose limitations found on social media platforms
5. Your Website Questions to ask: Is it easy to navigate? Is it easy and compelling to read? Content Fonts & text formats Is it regularly updated? Is it easy to connect to your social media channels?
6. Your Website Should have: About Us information Easy access to program descriptions Short and sweet descriptions Button(s) on homepage linking to FB, Twitter, YouTube and/or blog Easy to read fonts, colors, design Compelling images Contact Us information
7. Your Website Bonus points: “Donate Now” button Rating from Charity Navigator or other nonprofit ratings agency Testimonials Links to partner/sponsor sites E-commerce options for cookbook sales
8. Your Website Leverage website, with project information Create continuity across platforms Basic Stats (i.e. who you are, contact info) Messaging Content
9. Creating Community Be open! Post interesting, well-written content Don’t forget visuals (when appropriate) Answer questions Ask questions/show interest in your community Conduct polls/surveys
10. Creating Community Thank and recognize donors Follow partners & sponsors Thank and recognize partners & sponsors Thank your followers Comment on others’ content Recommend/forward their content
11. Creating Community Follow nonprofits or organizations with expertise in issues you are working on Follow your local community News organizations Government Cultural institutions (i.e. museums) Follow sister Leagues!
12. Developing Content Your Junior League in the news Subscription news service Google news search Google alerts New focus area announcement Who, what, when, where, why News/info related to your focus areas Press releases
13. Developing Content Events press releases event reminders post-event wrap up (i.e. photos, sponsor thank-you, fundraising results) League history Interesting historical facts
15. Facebook Use a fan page Obtain vanity URL Do not fragment your intended audience Utilize appropriate FB applications Customize content Link back to your website Update: min. – 2x / week, max. – 1-2 times / day Allow followers to post comments & content Monitor comments & respond Consider changing landing page
22. Case Study: AJLI How it’s done: Use available, embedded FB applications “Links” to link back to AJLI website “Events” to provide information for upcoming conferences Involver applications Twitter for Pages YouTube for Pages NetworkedBlogs connected FBML application Reproduce & link to existing content
30. Twitter Try to keep name length short Post at least 3-5 times a day Keep message brief Limit to key details Limit adjectives Link to multimedia content Include (and shorten) links Ask & thank for retweets
31. Twitter Follow key people/organizations (See slide 9: Creating Community) Monitor keywords Variations of your name Issue-area related keywords Use a Twitter management system Follow JLs
32. Twitter Use Hashtags indicates a trending topic, makes search easier Designated: #[keyword] Use when appropriate Do not overuse Make an effort to use: #FF/#FollowFriday and or #ThankfulThursday
37. Case Study: JL of Des Moines How it was done: 80th Anniversary Twitter campaign Developed 80th anniversary hashtag: #JLDM80th Historical fact tweets Campaign began in months leading up to anniversary celebration
39. Blogging Post every 3-4 weeks Consider commenting on other blog posts Reproduce content from other sources (with permission & proper attribution) Feature guest writer Link to new posts on homepage and/or Twitter and/or Facebook Send multiple tweets about new content Consider using Wordpress and/or self-hosting Use visuals
41. Case Study: AJLI How it’s done: Consider what’s in the news & what will be in the news How does The Junior League fit into the story? Research Content development Review & editing Photo search & editing Post
45. YouTube Create account on YouTube’s nonprofit channel Include YouTube player on website & FB page Keep it short! 15 minute maximum video time Don’t be afraid of DIY aesthetic
47. Case Study: AJLI JLTV on www.AJLI.org after site redesign Video tab on FB page Content development Use existing videos JL History video Kids in the Kitchen media highlights reel Use of Flip cams for JL member testimonials
49. Measuring ROI ROI = Return on Investment What does ROI mean for nonprofits? What does it mean for your Junior League?
50. Measuring ROI Website traffic Linking back to your website Average number of “likes”/ “RTs” / comments Increase in inquiries to League HQ Increased success with media coverage/placements Event/fundraiser outcome
51. Measuring ROI Measurement methods Built-in website analytic tool Google Analytics Facebook fan page analytics Twitter Tweetreach Twitter Analyzer Klout
52. What’s Next? Mobilization Mobile sites Browsing on-the-go Mobile applications Geosocial networking Location-based services, i.e. Foursquare, Gowalla, SCVNGR