One page cheat sheet on setting up a Facebook fan page for writers.

1. A Tip Sheet Created Specifically for Writers
Facebook Terms
Friend: Connections on your personal page
Fan: One who “likes” your brand page
Like: Thumbs up on a post or page
Wall: Your home page that shows your
Facebook Cheat Sheet
newsfeed and activity
Newsfeed: Post stream from your network
Top News: Highest ranked posts in your
stream
Created by Shennandoah Diaz
Share: Share post either on wall or in message
Tag: Someone links to you in a post or photo
using the “@” symbol and your name
Build and Grow a Fan Base for Your Facebook Page Hierarchy of Posts
Facebook fans are loyal and engaged—if you are honest and give them something Ever wonder how certain posts
besides a hard sell. make it into “Top News?” There is
a hierarchy with a higher value
Content placed on certain content. From
most valuable to least they are:
Share tips, links, videos, and events related to your audience’s interests and your
1. Videos
area of expertise. Keep the self-promotion to less than 20% of your total content.
2. Photos
3. Links
Community 4. Status Updates
Building community is key to building a fan base on Facebook. Drive participation
by having fans answer questions, give feedback, holding contests, share photos and
Types of Accounts
videos, and other activities they can do to participate. Facebook does not send
email alerts on engagement made on pages so you need to check on a regular basis
Personal
to see fi someone commented or use a dashboard with monitoring tools.
The most common type of account.
You must have a personal account
to set up a page or group. You can
only have up to 5,000 friends but
can message, get alerts, and have
full functionality.
Fan Page
The fan page can have an unlimited
number of fans. This page will come
up in a Google search. You can’t
message or get alerts, but this is the
only way Facebook will let you
market yourself as a business or
Facebook Guidelines and Resources organization.
Facebook has strict guidelines on contests and giveaways, so be sure to check with Groups
them at http://www.facebook.com/promotions_guidelines.php before hosting a
Can be closed or open. Closed
giveaway.
groups are invitation only. You can
The Facebook Marketing page at http://www.facebook.com/marketing has tips have up to 200 groups. Members
and insights on using Facebook to market. can email and connect with each
other and post on the group wall.
Created by Shennandoah Diaz 1