Introduction to Facebook


Published on

Published in: Education, Technology

Introduction to Facebook

  1. 1. Creating Your Facebook Fan Page How to Promote Your Company Strategically & Grow Your Sales Using Facebook! © ©
  2. 2. Collaborative Partners A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks. ©
  3. 3. Facebook StartUp ©
  4. 4. 3 Steps to Building Your Profile 1. Find Friends - is allows you to search your e-mail address book for your friends that are already on Facebook. ©
  5. 5. 3 Steps to Building Your Profile 2. Profile Information - is allows you to find friends on Facebook through your school or work place. ©
  6. 6. 3 Steps to Building Your Profile 3. Profile Picture - is allows you to add a picture to your profile of yourself to help distinguish you from others. ©
  7. 7. Uploading Your Profile Picture is will allow you to browse for the best picture to put on your profile. ©
  8. 8. Editing Your Profile Basic Information - is will show everyone your basic information about yourself on your profile. ©
  9. 9. Editing Your Profile Personal Information - is will allow you to show your personal information about yourself on your profile. ©
  10. 10. Editing Your Profile Contact Information - is allows your contact information to be show on your profile. ©
  11. 11. Editing Your Profile Education & Work - is allows you to display where you went to school and your place of work. ©
  12. 12. Privacy You can change your privacy settings easily through the settings tab. ©
  13. 13. Connect with Friends Friends need to be requested and mutually accepted. You can find friends with the Friend Finder or Search. ©
  14. 14. Your Facebook Wall Click “Profile” to get to your Wall. is is where you’ll add new content to your Personal Facebook Profile. ©
  15. 15. News Feed Use this option to see your friend’s stories & status updates in real time. Also to see updates from Facebook Pages you like. Click “Home” to see your News Feed. ©
  16. 16. Notifications All notifications, friend requests & new messages will appear in the upper left corner of the site. When you have a new notification, a red bubble will display over the corresponding feature with the number of new notifications you have received. ©
  17. 17. Facebook Groups To access the Groups application, use the bookmark in the Applications menu at the bottom left of the page. You can join any open group that is set as a global or that is limited to one of your current networks. is will allow you to keep in touch & stay updated with that group. ©
  18. 18. Facebook Groups If you are not satisfied with a group you can leave the group & you will not get any notifications about them. ©
  19. 19. Facebook Pages Facebook Pages are for businesses to public information in an official manner! 100% indexed by Google Status Updates to Fans ©
  20. 20. Facebook Page If you see a Page that interests you - either on a friend’s profile or in a News Feed story - you can click on the link to that particular Page to learn more. Once on the Page, you can click the “Like” button that appears next to the Page name. ©
  21. 21. Facebook Page Immediate acceptance - Publication on Fan’s Walls. ©
  22. 22. Facebook Page From your Home Page, click on “Ads and Pages” and follow the steps for creating your page. ©
  23. 23. Facebook Page What will you name your Page? ©
  24. 24. Facebook Page As the Facebook help guide points out: “ e name you give your Facebook page is permanent, so make sure it’s the one your Fans and customers will recognize.” ©
  25. 25. Facebook Page In most cases it will be your Business or website name, options include: •Business Name • Name of your website or blog • Personal name • Brand name ©
  26. 26. Facebook Page ©
  27. 27. Facebook Page Change your picture! ©
  28. 28. Facebook Page When you have chosen a picture, you need to go into Edit Photos and select Change Profile Picture. ©
  29. 29. Facebook Page Once you get to that page, make sure your umbnail Version of the picture is the correct size, so that all of the picture is shown in the thumbnail. Set your canvas to 200x200 px and your image to 176x176 px. ©
  30. 30. Facebook Page Add info containing your keywords in the box below your photo. ©
  31. 31. Facebook Page You can also suggest a page to a friend! ©
  32. 32. The Difference Between A Group & A Page. 2 Major Differences Include: 1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputation management, for example). 2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you wil be forced to drop some invites manually.) Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to their friends. ©
  33. 33. The Difference Between A Group & A Page. Pages are generally better for a long-term relationship with your fans, readers or customers. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. ©
  34. 34. ©
  35. 35. Questions? Contact Caroline Melberg 952-473-1007 .com/in/CarolineMelberg .com/CarolineMelberg .com/CarolineMelberg ©