SSP Annual Meeting May 31, 2012 Presented by Susan Dunavan

1. Reference
Society for Scholarly Publishing
May 31st, 2012
Social Media on
your platform
Susan Dunavan, Atypon

2. the platform provider perspective

3. • Social login
• Social sharing

5. simple registration

8. multi-step registration

9. link social accounts

10. the promise of social login:
• registration = a couple of clicks
• more user data

11. What’s in it for the publisher?
• lowers the threshold to registration
• so you know more about the user

13. encouraging registration

14. What’s in it for the end-user?
• Not another password…
• Easier to log in (esp. on mobile)
• Easier to use profile features
• Connect with communities
• Personalized experiences

16. Data use policies
• Use data to improve user
experience
• Cannot store it (can cache it)
• Cannot transfer, cannot sell

18. leveraging networks
• Suggested content
• Contextual messaging
• Social sharing (including
annotations to your groups)

19. social plugins
• Like, share, comment on content
• See recent activity or
recommendations from your
community

22. What’s in it for the publisher?
• Users get to content of interest
more quickly
• Draw other potential users in

23. What’s in it for the end-user?
• Users get to content of interest
more quickly
• Engage with communities and
curate identities

24. Things to think about…

25. • Choice: which social networks to
support?
• Security: must strongly authenticate
user before binding

26. Privacy issues
• Shifting privacy management
protocols
• Security risks
• Shifting policies towards data
storage and sharing

27. Reference
sdunavan@atypon.com
Susan Dunavan,
Atypon