Astek's Rachel Yeomans walks through the process of creating an effective social media strategy for attendees at the Specialized Information Publishers Association conference in Miami Beach.
Content Management Systems: Webany for Increased SalesAstek Consulting
Andy Swindler and Lora Templeton discuss how new Content Management Systems help increase productivity, efficiency, and increase sales. Learn about Webany, Wiley's choice for CMS and why they consider it an invaluable tool.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
Extend your reach - making your website accessible to everyoneMike Osborne
20% of the population has a disability. How can your website reach this 20%? We look at the problem, creating the right mindset, understanding what gets in the way and then a number of simple practical things you can do to extend the reach of your website.
These are the slides from my talk "Your WebPerf Sucks" at HK CodeConf 2015 (http://hongkong.codeconf.io) at Science Park in Hong Kong, October 24th.
Web Performance is an important aspect of building for the web and this talk highlights different aspects of what is important and what can be done to improve web performance and build faster sites. While mentioning different aspects of possible improvements, the main focus lies on optimising the critical rendering path to get pages on the screen faster and what tools can help to do so.
Content Management Systems: Webany for Increased SalesAstek Consulting
Andy Swindler and Lora Templeton discuss how new Content Management Systems help increase productivity, efficiency, and increase sales. Learn about Webany, Wiley's choice for CMS and why they consider it an invaluable tool.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
Extend your reach - making your website accessible to everyoneMike Osborne
20% of the population has a disability. How can your website reach this 20%? We look at the problem, creating the right mindset, understanding what gets in the way and then a number of simple practical things you can do to extend the reach of your website.
These are the slides from my talk "Your WebPerf Sucks" at HK CodeConf 2015 (http://hongkong.codeconf.io) at Science Park in Hong Kong, October 24th.
Web Performance is an important aspect of building for the web and this talk highlights different aspects of what is important and what can be done to improve web performance and build faster sites. While mentioning different aspects of possible improvements, the main focus lies on optimising the critical rendering path to get pages on the screen faster and what tools can help to do so.
http://www.neurorgs.net
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Rodrigo Carrasco & Manuel Pedrosa & José M. Pascual &Marta Navas & Ricardo Liberal & Rafael G. Sola
Background Cavernous angiomas are vascular malformations which rarely involve the cavities of the lateral ventricles. Knowledge of the specific clinical and neurora- diological features displayed by these lesions is limited by the scarcity of patients included in the reported series. Objective and methods The aim of this study was to compile and analyse the epidemiological, clinical, neurora- diological and surgical characteristics of these lesions as provided by the well-described examples reported in the scientific literature. A total of 49 were gathered, including three patients operated on recently in our Department. Findings and conclusions Cavernomas developing within the ventricular cavities attain a larger size than parenchymal counterpart lesions, causing symptoms and signs derived mainly from the mass effect. The characteristic parenchy- mal hypointense rim is less frequently identified on T2- weighted echo-gradient MRI sequences. Total surgical excision is the treatment of choice for these lesions, yet the surgical routes employed may still be associated with a high rate of neurological complications.
Palabras clave: Cavernoma.Cavernousangioma. Intraventricular tumour . Lateral ventricle
The Backchannel was a presentation I did about presentations and how they are changing through different backchannels available to us today. A great example of this is twitter.
I'm on your website, now what? Rachel Yeomans of Astek walks you through the process of engaging individuals once they are on your website, and to keep them clicking! This was presented during the SIPA (Specialized Information Publishers Association) Marketing Conference in 2011.
http://www.neurorgs.net
---------------------------------
Rodrigo Carrasco & Manuel Pedrosa & José M. Pascual &Marta Navas & Ricardo Liberal & Rafael G. Sola
Background Cavernous angiomas are vascular malformations which rarely involve the cavities of the lateral ventricles. Knowledge of the specific clinical and neurora- diological features displayed by these lesions is limited by the scarcity of patients included in the reported series. Objective and methods The aim of this study was to compile and analyse the epidemiological, clinical, neurora- diological and surgical characteristics of these lesions as provided by the well-described examples reported in the scientific literature. A total of 49 were gathered, including three patients operated on recently in our Department. Findings and conclusions Cavernomas developing within the ventricular cavities attain a larger size than parenchymal counterpart lesions, causing symptoms and signs derived mainly from the mass effect. The characteristic parenchy- mal hypointense rim is less frequently identified on T2- weighted echo-gradient MRI sequences. Total surgical excision is the treatment of choice for these lesions, yet the surgical routes employed may still be associated with a high rate of neurological complications.
Palabras clave: Cavernoma.Cavernousangioma. Intraventricular tumour . Lateral ventricle
The Backchannel was a presentation I did about presentations and how they are changing through different backchannels available to us today. A great example of this is twitter.
I'm on your website, now what? Rachel Yeomans of Astek walks you through the process of engaging individuals once they are on your website, and to keep them clicking! This was presented during the SIPA (Specialized Information Publishers Association) Marketing Conference in 2011.
How do you measure the impact of social media for B2B? Tips, tools and processes are showcased in this power point, presented by Rachel Yeomans of Astek during the 2012 Annual Conference for the Specialty Information Publishers Association.
Converge SE 2011 Building a Strong FoundationAaron Quinn
A look at building strong foundations for website user interfaces with information architecture and grey boxing. We'll look at ideas on information architecture, content up-front, early usability testing and focusing on usability before diving into branding. Ideas on helping you focus on building usable websites that deliver the results clients are looking for.
In this webinar you will learn 7 HNW marketing ideas that can jump start the second half of your year. No one said finding a HNW client to work with is easy. We think you can break through this barrier by following these 7 easy to implement, no cost low cost marketing ideas.
Learn more at www.inknowvision.com
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
Andy Swindler, President of Astek created this presentation for the Specialized Information Publishers Association conference and attendees interested in how they should think about SEO. Read more to discover how to use SEO in content creation and marketing strategies.
Social Media & Blogger Outreach Success StoryRachel Yeomans
Take a look at this 2-year program and see the numbers that prove why it was a success! Check out the program, see what we did in the background and check out those numerical comparisons (with a few examples that just can't be measured but are just as important)!
Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy BenckenProductCamp Austin
Why do some web applications become traffic magnets while others die a slow lonely death? This session will discuss some of the common SEO issues and pitfalls that confront product managers responsible for web applications. You will be introduced to Googlebot, your most important user personae, and her likes/dislikes relating to content, site architecture, keyword-to-page content congruency, “off-site” signals like backlinks, and much more. This session will also leave ample time for questions.
10 Tips To A Great Mobile Website By Wayne ChenWayne Chen
10 Great Tips To Get You Started With Your Mobile Website Project. Perfect for marketers and product managers who wants to maximize their time and avoid pitfalls.
"Flexible web publishing with Expression Engine". Delivered by Johannes Booy, Jeff Ausura, and Michael Witwicki of Booyant, on April 14th, 2010 at Lamont Library, Forum Room.
Think Mobile First: How to Lead as Smartphones Change Consumers and Marketing...Brian Klais
With half the US now carrying smartphones, 2012 marks the official start to the mobile era. How well are your brands' marketing strategies connecting with consumer expectations?
In this session, mobile marketing expert Brian Klais, founder of Pure Oxygen Labs, explores the challenges and opportunities of "mobilizing" a marketing strategy.
Brian helps you see your brand through the eyes of mobile consumers, and define a mobile-ready strategy they'll love including:
- The latest trends in mobile Search, Social, Apps, and QR.
- Best practices from leading brands.
-Strategies for gaining internal support and resourcing.
-Techniques of leveraging digital assets for maximum mobile ROI.
Similar to The Process of Social Media Marketing (20)
Get Ahead of SEO by Improving User Experience (UX)Astek Consulting
Do Google’s algorithm updates catch you by surprise? Are you still scrambling to go mobile after “Mobilegeddon?" In this session, Andy Swindler discusses how Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.
Andy Swindler presented this for the Specialized Information Publishers Association (SIPA) annual niche publishing conference in Washington, D.C., on June 5, 2015.
7 Steps to Analyzing and Improving Your Company's Website - B2B and B2C Strat...Astek Consulting
Do you really know if your website is bringing supporting your marketing and bringing in business? Do you know how to fix it?
Presented for the Society of Marketing Professional Services, this Slideshare explains Astek's SEVEN STEPS to analyzing a website and how marketing strategies can inform a better design and improved lead-generation.
It's tough to design a website that meets your business needs. Astek, a web design and digital marketing agency, shares the 7 key factors to consider when you design a website.
If you have any questions on the presentation, feel free to contact us at http://astekweb.com/contact.
Better Email Marketing Strategy and Tips - An Astek Think-n-Drink PresentationAstek Consulting
Looking for a better email marketing strategy? It's the most effective form of digital marketing in terms of ROI, and Jenny Fukumoto of Ragan Communications and Sara Gorksy of Astek presented this to show best practices, tips, tactics and theories.
An Astek Academy Think-n-Drink Presentation #chiThinkDrink
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
A short presentation given for the Illinois Arts and Business Council regarding the creation of an effective and impactful social campaign that drives patrons from awareness through loyalty to donor activation.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
For Publishers: Case Studies and Market Research for Mobile B2B Digital Marke...Astek Consulting
A webinar given by Andy Swindler of Astek and Greg Krehbiel of Kiplinger for the Specialized Information Publishers Association detailing market research and case studies to support the need for a comprehensive mobile strategy.
Twitter For Business: A "How To" for B2B MarketingAstek Consulting
Straight from the 312 Digital social media workshop, Astek Marketing VP Rachel Yeomans goes through the process of using Twitter to increase brand awareness, build a social media community and generate leads.
A simple introduction to RSS feeds, Reader applications and a "How To" from the blogging perspective. This Slideshare also includes information about the elimination of Google Reader and potential issues with FeedBurner for current users.
How to Speak Google: Using AdWords and Analytics to Grow Your Publishing Busi...Astek Consulting
Rachel Yeomans of Astek and Lora Templeton of Wiley Publishing speak on how Google AdWords and Google Analytics can help achieve your business goals. As presented to the Specialized Information Publishers Association (SIPA), they walk through best practices, tools, platforms and an in-depth case study that truly showcases a process to follow and build upon for your own advertising process.
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Chicago Dancing Festival Blogger Outreach & Foursquare Program Case StudyAstek Consulting
Astek developed a blogger outreach program and Foursquare initiative for the Chicago Dancing Festival in 2011. This is a case study of the process and results.
How to Win Friends and Influence Google: A B2B Guide on Search & SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Case Study: Conference Management & Support With TwitterAstek Consulting
See how Astek Consulting worked with the Specialized Information Publishers Association (SIPA) to support their 2011 conference in Washington D.C. using Twitter. Included is the strategy, engagement highlights, and analytics.