Social marketing 2014

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The document outlines the 4 rules of social marketing: 1) content is king, 2) be real, 3) content is king again, and 4) be real again. It also mentions that what gets measured gets done and lists some key social media metrics like shares, comments, likes, and followers. Finally, it poses questions about social media strategy such as where to post, what type of content to share, when to post, and how to avoid looking amateurish.

Social Media

The
4 Rules
of
Social Marketing
@BriWigs #SocialMarketing

Rule #1:
Content is king.
@BriWigs #SocialMarketing

Rule #2:
Be real.
@BriWigs #SocialMarketing

Rule #3:
Content is king.
@BriWigs #SocialMarketing

Rule #4:
Be real.
@BriWigs #SocialMarketing

Rule #4.5:
You are being
watched.
@BriWigs #SocialMarketing

What gets measured,
gets done
@BriWigs #SocialMarketing

Shares
Comments
Likes
Followers
@BriWigs #SocialMarketing

Where should I post?
@BriWigs #SocialMarketing

What should I be sharing?
@BriWigs #SocialMarketing

Posts
Interesting Content
Promotions
@BriWigs #SocialMarketing

Photos
Video
Posts@BriWigs #SocialMarketing

When should I post?
@BriWigs #SocialMarketing

Where does the content
come from?
@BriWigs #SocialMarketing

Has social media replaced
cold
calling/websites/blogs?
@BriWigs #SocialMarketing

How do I avoid looking
like an amateur?
@BriWigs #SocialMarketing

What can I do
RIGHT NOW?
@BriWigs #SocialMarketing

FANtastic Marketing: Build Your Brand & Grow Your Business By Creating Fans BEFORE They Buy Would you like to build a loyal fan base that does the selling and marketing for you? Looking to increase engagement and referrals from your social media presence? Interested in learning the new rules of sales and marketing in the digital age? Good news, this keynote by Meredith Oliver will do just that and more! Based on Meredith’s book, FANtastic Marketing, you will learn how to find, engage, and excite your fans resulting in more profit straight to the bottom line. Stop boring your fans with canned marketing and learn how to transform your brand with FANtastic Marketing – marketing that is about your fans, for your fans, and features your fans. Learn how to create fans BEFORE they buy and watch the traffic, leads, and sales to your business explode!

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