Why God invented the DMO | Frank Cuypers | #SoMeT15AU Sunshine Coast, Australia
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In the future, every job and role that can be digitalized, will be digitalized. We are moving to smarter cities, but doesn’t that also require smarter organizations? What will be the future role of a DMO in this time of transformation? Frank provided an in-depth discussion about the future role for destination marketing, with some theoretical considerations and practical cases. Frank Cuypers is a strategic consultant for Visit Flanders, Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College. Frank has been integrally involved with transforming and creating a new strategy for Visit Flanders. He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion. Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box.
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• How to greatly increase sharing and “stickiness” by harnessing the power of visual media
• No design team required: the few basic principles and tools anyone can use to create visual contentHow destinations are attracting visitors with better guest intelligence | Jos...
How destinations are attracting visitors with better guest intelligence | Jos...SoMeT: A New Model for Destination Marketing
Destinations and tourism marketers now have a valuable opportunity to obtain guest intelligence from the social web and online review sites in order to:
- Better understand visiting travelers through public reviews
- Know specifics of what guests like and dislike about their hospitality offering
- Benchmark guest satisfaction levels between cities or regions
- Assist operators in improving the guest experience through providing tools and educationThe marketing of tomorrow: How to transform a DMO
Transforming a DMO in a customer centric organization implies a double movement: no digital transformation without a human transformation. In his presentation, Frank Cuypers will discuss how a DMO should think like a festival.
Frank is one of Europe’s leading experts on destination marketing and will bring an exciting international perspective. This will be a very informative and eye opening presentation that will force you to think outside the box.
Frank has been consulting and transforming the DMO Visit Flanders for four years. He is a Associated Professor of Marketing at the University of Antwerp and also teaches City Marketing at Karel De Grote College.
He is a firm believer in a new way of marketing destinations who argues constantly with people who still confuse marketing with promotion.
A changing landscape – how Instagram is paving the way for a new style of des...
A changing landscape – how Instagram is paving the way for a new style of des...SoMeT: A New Model for Destination Marketing
Lauren Bath was back on the stage at SoMeT again this year! Lauren’s presentation covered her in-depth experience in the tourism industry as an Instagrammer and advice on undertaking these sorts of campaigns. Lauren also spoke to delegates about how to effectively work with influencers, emerging industry standards, making the most out of a social media campaign and what your budget will get you.
Lauren is a chef turned photographer due to her early success on the popular social media platform Instagram.
Becoming Australia’s first “professional Instagrammer” two years ago, has seen Lauren extend her skills from destination marketer to social media educator, consultant and strategist.
Also delving into project management, Lauren is a wealth of information on social media campaigns, their KPI’s, working with influencers and more.Next level social media thinking and video content | Aaron Nissen | #SoMeT15...
Next level social media thinking and video content | Aaron Nissen | #SoMeT15...SoMeT: A New Model for Destination Marketing
Senior Strategic Consultant for Destination Think!, Aaron Nissen is a digital native, who in his 11 years of experience, has worked on just about every kind of web project imaginable. Aaron was formerly the Director of e-Strategies for Travel Alberta where he managed an annual budget of $3.8 Million. He has served three years on advisory committees for Canada e-Connect and Online Revealed Canada.
As part of Travel Alberta’s Management Committee, Aaron shared responsibility for setting the organizational strategy. He was responsible for building digital strategies that considered both internal and external stakeholders. Aaron has extensive experience working with large DMOs, Governments, and consortia partnerships.
Aaron has been asked to speak at a wealth of conferences and Annual General Meetings, such as TIC BC, Canada eConnect, Cariboo Chilcotin Coast Tourism Association AGM, Tourism Kelowna AGM and the Travel Alberta Industry Conference.More from SoMeT: A New Model for Destination Marketing (20)
Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA
Marketing to millennials | Sandee Jordan | #SoMeT15US New Orleans, USA
The changing digital visitor: how the modern travel consumer finds inspiratio...
The changing digital visitor: how the modern travel consumer finds inspiratio...
25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US ...
25 smartphone video tactics you can use today | Jeremy Williams | #SoMeT15US ...
Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orl...
Marketing after a crisis | Kristian Sonnier & Mark Romig | #SoMeT15US New Orl...
Leading a destination in the connected economy | David Peacock | #SoMeT15US N...
Leading a destination in the connected economy | David Peacock | #SoMeT15US N...
The state of destination marketing: including launch of a new international s...
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Social innovation: Strategic considerations for Destination Marketers | Mark ...
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The power of LinkedIn in promoting your destination | Melissa Washington | #S...
The power of LinkedIn in promoting your destination | Melissa Washington | #S...
Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15U...
Owning your niche and leveraging it to work for you | Amy Cassidy | #SoMeT15U...
LoveSpringfield.co – Crowdsourcing inspiration from locals and visitors | Sea...
LoveSpringfield.co – Crowdsourcing inspiration from locals and visitors | Sea...
Digital operations dashboard – growing digital sophistication for tourism ope...
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Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...
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What do meeting planners want? Tips and strategies for reaching the MICE mark...
What do meeting planners want? Tips and strategies for reaching the MICE mark...
The other side of the fence: Agency and DMO life lessons | Grace Goodman | #S...
The other side of the fence: Agency and DMO life lessons | Grace Goodman | #S...
Content (management) is king: Strategies for secure & efficient social | Ben ...
Content (management) is king: Strategies for secure & efficient social | Ben ...
Your ideas to the power of 10: A simple technique for making content stickier...
Your ideas to the power of 10: A simple technique for making content stickier...
How destinations are attracting visitors with better guest intelligence | Jos...
How destinations are attracting visitors with better guest intelligence | Jos...
A changing landscape – how Instagram is paving the way for a new style of des...
A changing landscape – how Instagram is paving the way for a new style of des...
Next level social media thinking and video content | Aaron Nissen | #SoMeT15...
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Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Event Link:-
https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-exploring-gemini-ai-and-integration-with-mulesoft/
Agenda
● Java 17 Upgrade Overview
● Why and by when do customers need to upgrade to Java 17?
● Is there any immediate impact to upgrading to Mule Runtime 4.6 and beyond?
● Which MuleSoft products are in scope?
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/
YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Priya Shaw - https://www.linkedin.com/in/priya-shaw
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
Shyam Raj Prasad-
https://www.linkedin.com/in/shyam-raj-prasad/
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Why God invented the DMO | Frank Cuypers | #SoMeT15AU Sunshine Coast, Australia
- 1. SoMeT Australia 2015 Frank Cuypers 1 IF GOD INVENTED A DMO…
- 2. SoMeT Australia 2015 Frank Cuypers 2
- 3. and the product It’s about Hotelling … not only about hotels SoMeT Australia 2015 Frank Cuypers 3
- 4. SoMeT Australia 2015 Frank Cuypers 4
- 5. SoMeT Australia 2015 Frank Cuypers 5
- 6. SoMeT Australia 2015 Frank Cuypers 6
- 7. and the product Avoid the Mouse Trap Fallacy SoMeT Australia 2015 Frank Cuypers 7
- 8. SoMeT Australia 2015 Frank Cuypers 8
- 9. SoMeT Australia 2015 Frank Cuypers 9
- 10. and the potential consumer Hard SM versus soft SM SoMeT Australia 2015 Frank Cuypers 10
- 11. SoMeT Australia 2015 Frank Cuypers 11
- 12. SoMeT Australia 2015 Frank Cuypers 12
- 13. and the community Communities are about individuals … not about followers SoMeT Australia 2015 Frank Cuypers 13
- 14. SoMeT Australia 2015 Frank Cuypers 14
- 15. SoMeT Australia 2015 Frank Cuypers 15
- 16. SoMeT Australia 2015 Frank Cuypers 16
- 17. SoMeT Australia 2015 Frank Cuypers 17
- 18. SoMeT Australia 2015 Frank Cuypers 18
- 19. SoMeT Australia 2015 Frank Cuypers 19
- 20. and the community Communities are about rhythm … not about rules SoMeT Australia 2015 Frank Cuypers 20
- 21. SoMeT Australia 2015 Frank Cuypers 21
- 22. SoMeT Australia 2015 Frank Cuypers 22
- 23. SoMeT Australia 2015 Frank Cuypers 23
- 24. and service design Moments of truth last forever SoMeT Australia 2015 Frank Cuypers 24
- 25. SoMeT Australia 2015 Frank Cuypers 25
- 26. SoMeT Australia 2015 Frank Cuypers 26
- 27. Te = ∑Pe + Ec + Ic SoMeT Australia 2015 Frank Cuypers 27
- 28. and the one thing you have to remember It’s the strategy, stupid SoMeT Australia 2015 Frank Cuypers 28
- 29. SoMeT Australia 2015 Frank Cuypers 29 From mission to vision: taking a short cut
- 30. Strategy is a trinity PROFIT PROPOSITION VALUE PROPOSITION PEOPLE PROPOSITION - alignment - SoMeT Australia 2015 Frank Cuypers 30
- 31. What if God created a DMO SoMeT Australia 2015 Frank Cuypers 31 Suddenly remembers the title of this presentation
- 32. Learning A A DMO is … … a destiny management organisation SoMeT Australia 2015 Frank Cuypers 32
- 33. Learning B A DMO is … … horizontal SoMeT Australia 2015 Frank Cuypers 33
- 34. Learning C A DMO is … … … … … SoMeT Australia 2015 Frank Cuypers 34
- 35. Learning A SoMeT Australia 2015 Frank Cuypers 35