Presentation on “Social Hiring & Employer Branding” By Mr Aadil Bandukwala, Talent Acquisition & Social Media Advisor, Dell India Pvt Ltd at the Session 2 of the CII Karnataka Annual HR Conference “HR in a Transitioning World” held on 6 December 2012 at Bangalore

1. Social Hiring & Employer Branding
Aadil Bandukwala
Talent Acquisition Social Media Advisor | Dell

2. Talent Acquisition COE2
Business Background
Paradigm shifts
in the hiring
models.
This is an attempt to break
new grounds, create a
compelling new age hiring
model who’s core is direct
sourcing & employer
branding.
Be an innovator in terms of
talent acquisition / employer
branding. Leverage our
team members’ existing
connections in the social
space.
Confidential
AGENCIESAGENCIES

3. Talent Acquisition COE
Leveraging
Social
Media for
Talent
Acquisition

4. Talent Acquisition COE
LinkedIn

5. Talent Acquisition COE
175 Million
Professionals
Not Just ‘Users’

6. Talent Acquisition COE
2 Per
Second:
Rate at which
New Members
sign up

7. Talent Acquisition COE
1 Million+
LinkedIn
Groups Exist
and Share
Content

8. Talent Acquisition COE
22%
Arrive at the
Site via Mobile
Devices

9. Talent Acquisition COE9
The Big 3 | India Numbers
Platform Facebook LinkedIn Twitter
Total Users 60.5 Million 17.85 Million 17 Million [Approx]
Penetration of
Population
5.16% 1.52% 1.44% [Approx]
Penetration of
Online Population
74.75% 22.04% 20.93% [Approx]
Source: www.socialbakers.c.om and http://bit.ly/XfSa5D

10. Talent Acquisition COE10 Confidential

11. Talent Acquisition COE

12. Talent Acquisition COE
Source: http://digital-stats.blogspot.com/2011/04/it-took-radio-38-years-to-reach-50.html
took
38 years to
reach 50M
users
took
13 years to
reach 50M
users
took
4 years to
reach 50M
users
took
8 years to reach
50M users
reached
200M users
in less than 5 years
Media Adoption Trends

13. Talent Acquisition COE
Housewives in
Indonesia say
they do not use
the internet.
However, they
regularly use
Facebook!
13

14. Talent Acquisition COE
Careers at
Dell APJ
Facebook
Timeline
– 2012
More than
28,000 fans &
counting! ☺

15. Talent Acquisition COE
Dell Jobs
Search
Widget on
Facebook
15

16. Talent Acquisition COE
Offline Hiring
Events
Calendar
Integrated with
our Facebook
Page and our
Jobs Site!

17. Talent Acquisition COE
The Community Effect!
• Fact: 50% of
Facebook
users log in
daily Jason’s
friends see
he liked
the page
Automatic
Post to
Friends’
Walls
Jason’s 150 Friends see the post
and could like the Facebook Page too! Thousands of friends see the post
and could become fans!
Jason “Likes”
Facebook Page
Source: Career Builder Study

18. Talent Acquisition COE
@CareersatDell
timeline on
Twitter

19. Talent Acquisition COE
3 Reasons
for Team
Talent
Acquisition
to be on
Twitter

20. Talent Acquisition COE20
Source the
Best Candidates
• Boolean Search Interface
• Unlike Linkedin,
prospective candidates
can be contacted
through a Private Direct
Message or @Public
Replies.
1

21. Talent Acquisition COE21
Build a pipeline of
Passive Candidates
• Engage with candidates
based on their:
– Current Occupations
– Hobbies & Personal Interests
– Location
• Build a strong and passionate
group of followers who
become your fan following.
2

22. Talent Acquisition COE
Accelerate
Brand
Engagement
22
3

23. Talent Acquisition COE
We’ve got
a mobile
presence
too! ☺

24. Talent Acquisition COE
CRM Application for Recruiters
24 Confidential
Candidate Pool
Applicant Tracking System
Recruiter Access Hiring Managers HRIS Integration
Dell’s Jobs Site
Job Listings &
Job Search
SEO Content
Dell’s Careers
Site
Job Alerts &
Email
Communication
External Media
Integration
Mobile Jobs
Site
Social Media & Talent
Acquisition Model

25. Talent Acquisition COE
Principles
Policy
Governance
Training & Tools
Empowering Employees:
Social Media & Community University

26. Talent Acquisition COE
Online Traffic
• Total online reach has more than doubled since Q1 FY12.
In Q2 FY13 alone online reach exceeded 1.6 million
visitors.
New Applications
• Dell receives approximately 50,000 new applications
each month
Search Engine
Optimization
• Since launching jobs.dell.com in March 2011, we’ve
received almost 3 Million visits. Over 160,000 of those
visits are a result of searches on the web where Dell was
not a keyword
Facebook
• With 4 Careers Facebook pages supporting our regions
and UR and over 110,000 followers, Dell has one of the
greatest Careers Facebook followings in the industry
Metrics

27. Talent Acquisition COE27
Listen, Learn,
Engage & Act
6 years ago: 4000 posts /
day
Today: 25,000 posts per
day

28. Talent Acquisition COE
Questions?
Aadil Bandukwala
Talent Acquisition Social Media Advisor
Social Media and Community Professional
Dell | Global Talent Acquisition
Twitter: @AadilAtDell
Email: aadil_bandukwala@dell.com
Connect with me on LinkedIn | Follow me on Twitter
Explore Careers at Dell | Like us on Facebook

29. Talent Acquisition COE
The power to do more