The document proposes a language learning app called Social Gift that allows users to connect in real time to practice languages through video chat. It aims to address declining language learning after high school by making the experience more flexible and social. Key features include matching users by location, gender and interests to practice conversations. A premium subscription offers unlimited matches and languages with additional filters. The business model is freemium with ads and a monthly subscription. An investment of £500,000 is sought to develop the app and market it over 3 years, with projections of over 50,000 subscribers generating £600,000 in revenue by the third year.

1. THE APP THAT BRINGS US
TOGETHER THROUGH THE
POWER OF LANGUAGES.
Sinead Bidwell

2. PROBLEM?
 Language exams at GCSE are becoming harder which is
discouraging students to study languages after school. The
amount of work given to students doing a language is also
increasing.
 64% of UK adults say they “wish they had kept up the
language they studied” (British Council, 2020)
 The number of ethnic groups in the UK is growing which
means more languages are being spoken as we are
becoming more diverse.
Data from 2021 census

3. SOLUTION: SOCIAL GIFT
 Language learning app that allows users to
connect with other people in real time.
 Workloads and sessions decided by the users
giving them freedom to learn in a way that suits
them.
 Users can have verbal conversations with each
otherto practice what they’ve learnt.

4. THE PRODUCT
- Totally customizable
- Easy to navigate
- Clear layout
FREE PREMIUM
- Video Chat
- In-app messaging
- Ability to create customised profile
- Ability to swipe and match with
- Learn up to 3 languages or have 3
matches at once
- Video Chat
- In-app messaging
- Ability to create customised profile
- Ability to swipe and match with users
- Unlimited matches and languages at
any time
- Unlimited time in sessions
- Ability to undo a swipe if they swiped
the wrong way on someone
- Ability to use specific filters to match
with users i.e. by location, gender, age,
etc.
- Ad free
Premium users can also opt to have their
social media links public on their profile if
they wish to communicate outside of the

5. PRODUCT / SERVICE
 An app available on mobile, laptops and PCs.
 Match with users that are suited to you.
 Video chat with users from other locations.
 Extra features with premium version (£11.99)
 Flexible decision making and scheduling arranged by the users.
 Make friends as well as learning languages.

6. COMPETITION

7. COMPETITIVE ADVANTAGE
 Calendar system to help designate time for learning.
 User-friendly interface to make the experience nicer.
 Includes English, American-English, Australian-English.
 Options for more than 3 languages if users are subscribed.
 Includes additional dialects.
 We have a strong team of developers who will constantly be updating the app to keep it working
effectively and efficiently.
 Video calls available with WI-FI and data, standard calls available always.
 Profile pictures are optional.
 With Social Gift, the free version allows users to trial it before subscribing.

8. MARKET ANALYSIS / MARKET VALIDATION
 Tandem: ~18 million users and 4.2 stars on Google
 HelloTalk: ~10 million users and 3.1 stars on Gooogle
 Busuu: ~10 million users and 4.4 stars on Google
 Duolingo: ~100 million users and 4.3 stars on Google
 Memrise: ~11 million users and 4.6 stars on Google

9. MARKET SIZE
66,300 people
---------------
--
~£9.5million
29,172
people
--------------
---
~£4.2million
9,541,000
people
-----------------
----
~£1.4billion
TAM
SAM
SOM
London Brixton Brixton aged 25-40

10. BUSINESS MODEL
 Freemium & Paywall.
 Free to download, in-app ads
 Free to download, pay to access more content.
 £11.99 a month which will generate revenue.
 Pop-up ads as another revenue generator.

11. TEAM
 Software Developer
 Marketer
 Graphic Designer
 Research & Development
team
 Data Analyst

12. INVESTMENT BEING SOUGHT
£500,000

13. 3 YEAR ROADMAP
 Year 1:
- 8,400 subscribers
- Make £100k in subscriptions (the cost of developing the app twice
over)
 Year 2:
- 16,800 subscribers
- Make £200K in subscriptions
 Year 3:
- 50,400 subscribers (equal to Brixton’s population twice)
- Make £600K in subscriptions

14. FINANCIAL PROJECTIONS