SlideShare a Scribd company logo
Who? What? Where? Why?
- Natural Food Show 2023 -
- London ExCel Centre -
The Facts:
Mission Statement:
“To make, distribute, and sell the finest-
quality ice cream and euphoric
concoctions with a continued commitment
to incorporating wholesome,
natural ingredients and promoting business
practices that respect the
Earth and the environment”
Research: - Reposted reels
- Short boomerangs
- Short videos
- Simple but effective
Social Media:
https://www.instagram.com/sinead.nfsexcel2023/
@sinead.nfsexcel2023
- Series of highlights,
posts, boomerangs
and interactive
stories.
- Countdowns
- Flavour Mountains
- Reveal
- Guess the flavour
- Competition
Pot Design:
Video Research:
Video:
Research for Physical Pieces:
- Travel mugs
- T-shirts
- Hoodies
- Tote bags
- Souvenir booklet
- Magnets
- Water bottle
- Phone case
- Makeup bag
- Coffee mug
- Poster
- Fan
- Pens
- Business cards
- Stationary
- Notebook
- Lanyards
- Umbrella
Printed Promotional – Exclusive:
Printed Promotional Pieces:
Viennese Finger
VS
Lemon Tart
Which side
will you
choose?
Stall Design
STALL DESIGN:
STALL DESIGN IN DEPTH:
STALL DESIGN IN DEPTH:
Ethics:
- Where do I fit in this?
- Where do my products fits?
CLIMATE ISSUES:
- Organic materials like cotton.
- Organic and Fairtrade ingredients.
- Find more sustainable options for things like
palm oil (which has already been done).

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Ben & Jerrys presentation.pptx

Editor's Notes

  1. Why? More creativity, room for own expression within their guidelines Personally, easier to get content for but then it was harder to edit
  2. Organic materials recycled
  3. A 1 versus the other type thing. Create hype as customers feel like they are apart of something Also gives us customer feedback as to what is doing well