This document provides a production plan for creating a new social media application called GlobalChat or EduChat. It will allow adults to chat globally and learn new languages. The plan involves interviewing employees, deciding on designs, creating graphics, building a website, testing, and launching. The target audience is adults aged 18-45 who want to make international friends and learn languages through natural conversations. The application aims to meet users' needs for language education and friendship through features like translation and individual messaging. It is inspired by pen pals but focuses more on both social interaction and language learning.

2. Contents
1. LO2
2. Contents
3. Mind Map
4. Visual Designs – GlobalChat
5. Visual Designs – EduChat
6. Purpose
7. Format/Style
8. Target User/Membership
9. Audience Theories
10. Audience Theories (Continued)
11. Final 2 Chosen Ideas
12. Meeting the Needs of The Target Audience
13. Synergy with Similar Apps

3. GlobalChat
This name implies the ideas of the social media
product, to chat to people globally, and the
implication of learning a new language.
EduChat
This name connotes the importance of the
education occurring as well as the social aspect of
the product.
Mind Map
Social Media
Product Ideas
App Names
Colour Scheme
Types of Images
Frequency
Brand Identity
Target Audience
The logo will be featured on the website and the application for smart
phones and tablets. This encourages brand recognition and will allow
users to find the application in the app store and google play more easily.
The product will have many updates which will allow
the users to continue to use the best possible product.
This will also mean that the product is as modernised
as it can be.
Blues and greens are most liked out of male and female. This means
that having a blue coloured social media product means that there will
be more appeal to the potential users to create an account with this
social media product.
https://neilpatel.com/blog/psychology-of-color-and-conversions/
The images and videos will be user generated.
This means that they will have to follow the
general rules of the product.
The product will be for adults wanting to learn a
new language. It is to help make the user new
friends in other countries and to help all users
learn and teach a new language.

4. Visual Designs – GlobalChat
This login page allows current user to login to their
accounts and also any new users to create an
account easily. There will be certain forms of
validation to ensure the user is over 18 years old
to increase online safety, especially with children
online. Another form of validation is through
ensuring the email address is in the correct format
with ‘@’ and ‘.’
The notification bubble clearly shows the amount
of notifications that are there. It also contains the
logo to increase the usage of the logo.
The pages are displayed on the left side, this
allows the user to easily switch between the
pages.

5. Visual Designs – EduChat

6. Purpose of both
The purpose of this social media product, is that it is a worldwide social
media to communicate like pen pals do; this will educate people on different
languages and cultures of different countries.
There will be multiple pages:
• Main page with tips from educators
• Individual messaging page to communicate
• Find new people to talk to and learn from
• Have a translator to translate parts of the message the user does not
understand
• Profile of the user
The main aim is to create long lasting friendships that build up naturally and
can not be swayed through impulsive likes or swipes.

7. Format/Style
The colours I will use will be blues and greens. Blue is a trustworthy
colour, and trust is important on a communicating social media
product.
Green connotes the earth and therefore links to the idea of a
worldwide social media product.
The largest social media is Facebook and the main colour for Facebook
is blue. This means that there will be a larger audience for the new
social media account.
https://neilpatel.
com/blog/psycho
logy-of-color-
and-conversions/

8. Target User/Membership
This product is for adults (18 year olds and over) this is a focus on
friendship slightly more than learning a language, however this is still
important part.
The reason the product is for this age group is to ensure children stay
safe online.

9. Audience Theories
Hartley
• The main ages will be those aged between 18 and 45. These are the ages where the user is more
likely to want to meet new people form around the world.
• This social media product is entirely fit for all genders. There is no certain appeal for male or
females.
Katz
• Personal identification
• This allows the user to identify with different people in other countries and learn about their culture and
lifestyle.
• Personal relationship
• The aim of this social media is to build personal relationships as naturally as possible.
• Inform and educates
• This is a big part of the product, as the main area is to help people learn a new language through individual
education with friends
• Diversion
• This is being inclusive of all countries and cultures on the product and attracts more people than being
attractive to a single type of people.

10. Maslow
• Social climbers will want this social media product as it increase the cultural awareness
of the world and encourages new friendships to be built up naturally.
• Caregivers will enjoy the friendships that can be made through this social media product.
• Explorers will like this product as it allows the user to explore new parts of the world
virtually through learning the language.
• This product will not really appeal to survivors as there is no real routine for this product
as it is a communication product.
Socio-Economic
• This social media product will mostly be for those between A and C2. This is because
these people will tend to be more educated and want to learn a new language and meet
new people from the world. They also have more time to do this as they do not have to
work all the time, as they already have a disposable income.
Audience Theories (Continued)
Grade Social Class
A Upper middle class
B Middle class
C1 Lower middle class
C2 Skilled working class
D Working class
E Those at the lowest levels of subsistence

11. Production Plan
Week beginning: 14/01/2019
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Interviews
with potential
employees
that will help
to create and
design the
website.
Interviews
with potential
employees
that will help
to create and
design the
website.
Interviews
with potential
employees
that will help
to create and
design the
website.
Interviews
with potential
employees
that will help
to create and
design the
website.
Interviews with
potential employees
that will help to
create and design
the website.
Successful applicants
are contacted and
offered a job in the
company.
Day off Day off
By 18/01/2019 By 18/01/2019 By 18/01/2019 By 18/01/2019 By 18/01/2019 Day off Day off

12. Production Plan (continued)
Week beginning: 21/01/2019
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Employees
start and are
reminded of
their job roles,
brainstorming
starts for
name and type
of the social
media
product.
Brainstorming
continues.
Final name
and focus is
decided.
Research is
started into
target
audience.
Logo and basic
designs are
drafted.
Research is
continued into
target
audience.
Logo and basic
designs are
drafted.
Final drafts are
completed in order
for the creation on
28/01/2019.
Day off Day off
By 22/01/2019 By 22/01/2019 By 24/01/2019 By 24/01/2019 By 28/01/2019 Day off Day off

13. Production Plan (Continued)
Week beginning: 28/01/2019
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Draft logos
and designs
are created
into graphic
designs on
Adobe
Photoshop.
Draft logos
and designs
are created
into graphic
designs on
Adobe
Photoshop.
Draft logos
and designs
are created
into graphic
designs on
Adobe
Photoshop.
Create a focus
group to help
decide on final
logo and
design idea.
The logo and design
work is decided on
after feedback and.
Day off Day off
By 30/01/2019 By 30/01/2019 By 30/01/2019 By 01/02/2019 By 01/02/2019 Day off Day off

14. Production Plan (Continued)
Week beginning: 04/02/2019
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Create the
website
through Adobe
Dreamweaver.
Continue to
get feedback
for an hour at
the end of the
day.
Create the
website through
Adobe
Dreamweaver,
focusing on
previous
feedback.
Continue to get
feedback for an
hour at the end
of the day.
Create the
website through
Adobe
Dreamweaver,
focusing on
previous
feedback.
Continue to get
feedback for an
hour at the end
of the day.
Create the
website through
Adobe
Dreamweaver,
focusing on
previous
feedback.
Continue to get
feedback for an
hour at the end
of the day.
Create the
website through
Adobe
Dreamweaver,
focusing on
previous
feedback.
Continue to get
feedback for an
hour at the end
of the day.
Day off Day off
By 11/01/2019 By 11/01/2019 By 11/01/2019 By 11/01/2019 By 11/01/2019 Day off Day off

15. Production Plan (Continued)
Week beginning: 11/02/2019
Monday Tuesday Wednesday Thursday Friday Saturday Sunday Monday
18/02/2019
Test the websites
functionality.
This is done
internally today.
Test the
websites
functionality.
This is done
through test
groups today.
The website is
tested through
a live test with
a few first
users. Any
issues is
immediately
fixed before
18/02/2019.
The website is
tested
through a live
test with a few
first users. Any
issues is
immediately
fixed before
18/02/2019.
The website is
tested
through a live
test with a few
first users. Any
issues is
immediately
fixed before
18/02/2019.
Day off Day off The website is
launched to the
internet and
available for
public sign up.
By 11/02/2019 By 12/02/2019 By 18/02/2019 By
18/02/2019
By
18/02/2019
Day off Day off By 18/02/2019

16. Meeting the Needs of The Target Audience
The product allows adults to have conversations in other languages and
helps to build up friendships naturally through interactions rather than
likes/swipes.
The translate button will help the users to continue to learn and
understand the different language.

17. Synergy with Similar Apps
This product is not similar to many applications. The main inspiration is
from the traditional methods of making international friends, via pen
pals.
There is one social media product, https://penpals.io/. This is a way to
communicate with people globally. They have similar features, except
that the product is not used as an educational tool as well as
communication.
My product will be considered an educational and social product to
help the users make friends in new ways and learn languages naturally.