This document provides tips for becoming a thought leader by creating and sharing content. It recommends spending an hour writing about topics you are an expert in and issues affecting your audience. Content can then be shared across multiple channels like articles, social media posts and emails to maximize its reach. The goal is to demonstrate unique insights, provide guidance to others and influence your industry through published content.

1. m e s s a g i n g L A B
A L R E A D Y A N
E X P E RT ?
N O W B E C O M E A
T H O U G H T L E A D E R
J A N U A RY 2 0 1 6

2. m e s s a g i n g L A B
• M S B I O C H E M I S T RY / M FA
C R E AT I V E W R I T I N G
• 2 0 + Y E A R S H E L P I N G L I F E
S C I E N C E S C O M PA N I E S T E L L
T H E I R S T O RY
• E X T E N S I V E T H E R A P E U T I C +
D I G I TA L H E A LT H E X P E R I E N C E
• C L I E N T S H AV E I N C L U D E D : B M S ,
G S K , P F I Z E R , N O VA RT I S
VA C C I N E S
• C O A C H S TA RT U P S + E X E C U T I V E S
A B O U T M E

3. m e s s a g i n g L A B
T O O M U C H N O I S E
T O O M A N Y C H O I C E S
T H E I S S U E

4. m e s s a g i n g L A B
W E N E E D
Y O U
T O L E A D U S
T H E S O L U T I O N

5. m e s s a g i n g L A B
• H A S A U N I Q U E P O I N T O F V I E W
• S H A R E S I D E A S T H AT R E Q U I R E
AT T E N T I O N
• P R O V I D E S G U I D A N C E O R
C L A R I T Y
• C A N L E A D P E O P L E I N A N
U N E X P E C T E D D I R E C T I O N
• C A N B E P R O V O C AT I V E , F U N
A N D / O R E N T E RTA I N I N G
W H AT I S A
T H O U G H T L E A D E R ?

6. m e s s a g i n g L A B
Y O U A R E .
W H O I S A
T H O U G H T L E A D E R ?

7. m e s s a g i n g L A B
• P E R S O N A L I Z E S Y O U R
B R A N D
• D I F F E R E N T I AT E S Y O U
F R O M C O M P E T I T O R S
• I N C R E A S E S I N T E R E S T
I N Y O U R C O M PA N Y
• A C C E L E R AT E S S A L E S
C Y C L E S
• I N C R E A S E S L O YA LT Y
H O W T H O U G H T
L E A D E R S H I P
I M PA C T S B U S I N E S S ?
“IF PEOPLE LIKE
YOU, THEY’LL
LISTEN TO YOU.
BUT IF THEY
TRUST YOU,
THEY’LL DO
BUSINESS WITH
YOU.
- ZIG ZIGLAR

8. m e s s a g i n g L A B
• W H E R E I S Y O U R A U D I E N C E ?
• W H AT D O T H E Y WAT C H ? R E A D ?
• W H AT A R E T H E I R 1 0 B I G G E S T
P R O B L E M S ?
• W H AT D O T H E Y D R E A M A B O U T ?
• H O W C A N Y O U H E L P T H E M ?
H O W D O Y O U
D E M O N S T R AT E Y O U
A R E A T H O U G H T
L E A D E R ?

9. m e s s a g i n g L A B
C R E AT E + P U B L I S H
C O N T E N T
H O W D O Y O U D E M O N S T R AT E
Y O U R L E A D E R S H I P ?
S P E N D 1 H O U R A N S W E R I N G :
W H A T A R E T H E 5 T H I N G S Y O U ’ R E A N
E X P E R T I N ?
W H A T A R E 5 T H I N G S A F F E C T I N G Y O U R
A U D I E N C E ?
W H A T A R E T H E B I G G E S T I N D U S T RY
T R E N D S ?
T H E N W R I T E F O R 1 H O U R . O R
• R E C O R D Y O U R S E L F A N D T R A N S C R I B E
I T.
• I N T E R V I E W A C L I E N T T O C R E A T E A
P O D C A S T
• F I L M A V I N E
• H O S T A L I V E H A N G O U T

10. m e s s a g i n g L A B
E X A M P L E S
• W H A T A D V I C E D O Y O U H A V E
F O R S O M E O N E E N T E R I N G Y O U R
F I E L D ?
• W H A T W I L L Y O U R I N D U S T RY
L O O K L I K E I N 5 , 1 0 , 1 5 Y E A R S ?
• W H A T I S T H E B I G G E S T I S S U E
Y O U R I N D U S T RY N E E D S T O
S O LV E ?
• W H A T S K I L L I S E S S E N T I A L I N
Y O U R J O B A N D W H Y ?
• H O W H A S Y O U R J O B ,
P R O F E S S I O N O R I N D U S T RY
C H A N G E D S I N C E Y O U
S TA R T E D ?
• W H A T E L S E W O U L D Y O U D O I F
Y O U H A D T O S TA R T O V E R
A G A I N ?
• H O W D I D Y O U G E T S TA R T E D I N
Y O U R P R O F E S S I O N ?
• H O W D O Y O U A D VA N C E I N
Y O U R C A R E E R ?
( S O U R C E : L I N K E D I N )

11. m e s s a g i n g L A B
S H A R E T O M A X I M I Z E
Y O U R C O N T E N T
O N E P O S T C A N B E C O M E
- A N A R T I C L E
- 6 - 1 0 S TA T U S U P D A T E S
- 6 - 1 0 T W E E T S
- A N E M A I L
- R E - S H A R E O N X X S I T E S
- D I R E C T M A I L

12. m e s s a g i n g L A B
Q U E S T I O N S ?
“THE SECRET OF
LEADERSHIP IS
SIMPLE: DO WHAT
YOU BELIEVE IN.
PAINT A PICTURE
OF THE FUTURE.
GO THERE.
PEOPLE WILL
FOLLOW.”
- SETH GODIN

13. m e s s a g i n g L A B
KARL SCHMIEDER
KARL@MESSAGINGLAB.COM
646.233.3188
WWW.MESSAGINGLAB.COM
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