This document outlines a risk communication plan for Mount Rainier volcano. It discusses why risk communication is needed, who is affected by the risk, and potential audiences. It proposes gathering data on risk perceptions and addressing factors that could lead to outrage. The document then presents two strategies for risk communication - using fact sheets to convey key information to different audiences, and utilizing social media like Facebook and Twitter to spread important updates and activity information to more people. The overall goal is to effectively communicate the risks from a potential volcanic eruption to communities in the affected areas.

1. M A N A G I N G V O L C A N I C R I S K A T
M O U N T R A I N I E R
R I S K C O M M U N I C A T I O N P L A N

2. W H Y I S R I S K
C O M M U N I C A T I O N
N E E D E D ?
• Residents have the right to
know and need to know
• Insurance purposes
• People know about the risk,
but not what the risk means

4. W H A T I S T H E R I S K ?

5. C A R E C O M M U N I C A T I O N
WHAT TYPE OF RISK COMMUNICATION?

6. P I E R C E C O U N T Y , C A R B O N A N D
P U Y A L L U P R I V E R V A L L E Y S
W H O I S E F F E C T E D B Y I T ?

7. W H O I S T H E A U D I E N C E ?

8. • Carbon and Puyallup
River Valleys
• Pierce, Lewis, King,
Thurston Counties
• Highly Urbanized
• Roadways and State
Route Networks
A U D I E N C E P R O F I L E

9. R I S K P E R C E P T I O N S T U D Y
D E S I G N
H O W P E R C E P T I O N C O U L D B E
G A T H E R E D

10. A D D R E S S I N G O U T R A G E
F A C T O R S

11. S T R A T E G I E S
R I S K C O M M U N I C A T I O N

12. • B U L L E T P O I N T S
P I C T U R E S
H O W T O B E P R E P A R E D
W H A T T O D O I F I T D O E S E R U P T
F A C T S A B O U T T H E V O L C A N O
S M A L L E R T O W N S A N D C I T I E S
W I T H D I F F E R E N T R E A D I N G
L E V E L S
S T R A T E G Y O N E
F A C T S H E E T S

13. • F A C E B O O K
T W I T T E R
P O S T S A B O U T I M P O R T A N T
I N F O R M A T I O N
V O L C A N O A C T I V I T Y
M O R E P E O P L E A R E U T I L I Z I N G
S O C I A L M E D I A
E A S Y T O G E T P O I N T S A C R O S S
S T R A T E G Y T W O
S O C I A L M E D I A

14. T H A N K Y O U
A N Y Q U E S T I O N S ?