Personal digital strategy we go where people are 2013
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1) Campus Crusade for Christ's mission is to help fulfill the Great Commission by winning, building, and sending Christ-centered multiplying disciples everywhere, as there are over 5 billion unchurched people who do not know God. 2) As called missionaries, they go where the people are, which is increasingly online through social media and mobile devices. Students in particular are pursuing questions about God online. 3) Developing a personal digital strategy is important for effectively spreading the gospel through existing online relationships and social networks, as well as avoiding becoming irrelevant in a digital world and listening to understand people's spiritual questions and influences.
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Personal digital strategy we go where people are 2013
- 2. God has called Campus Crusade for Christ to help fulfill the Great Commission
- 3. Our Mission: Win, build, and send Christ-centered multiplying disciples who launch movements… Everywhere.
- 4. 7 Billion people 5 Billion unchurched, 85% of whom do not know a Christian Harvest plentiful, laborers few
- 5. As called missionaries, we go where the people are.
- 6. SLM = Students. Leading. Movements.
- 7. How Clear Is Your Vision?
- 8. God’s Ultimate Vision 14 For the earth will be filled with the knowledge of the glory of the LORD as the waters cover the sea. - Habakkuk 2:14
- 9. Make The Vision Plain on Tablets 1 I will take my stand at my watchpost and station myself on the tower, and look out to see what he will say to me, and what I will answer concerning my complaint. 2 And the LORD answered me: “Write the vision; make it plain on tablets, so he may run who reads it. 3 For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay. 4 “Behold, his soul is puffed up; it is not upright within him, but the righteous shall live by his faith. - Habakkuk 2:1-4
- 10. God’s Ultimate Vision 14 For the earth will be filled with the knowledge of the glory of the LORD as the waters cover the sea. - Habakkuk 2:14
- 11. What’s Your Personal Digital Strategy?
- 12. Why Do I Need a Personal Digital Strategy?
- 13. 1. Because of God’s call, we have always gone where lost people are.
- 14. 青梅竹马 Green plum bamboo horse qing mei zhu ma Childhood sweethearts 饭后百步走，活到九十九 After dinner take 100 steps, fan hou bai bu zou, Live to 99 years old huo dao jiu shi jiu 锻炼身体，保卫祖国! duanlian shenti, Exercise the body, Defend the Motherland! baowei zuguo!
- 15. Where are people today? Online. Mobile. Digital.
- 17. 81% of Facebook’s 845 million monthly active users are from 604 million access through devices
- 23. Social = Relational Media = Technology Social Media is simply Relational Technology.
- 24. Searching for God on EveryStudent.com 6 million visitors per year Average Conversion Rate 1.6% Hungary 6.6% Czech 4.0% Greece 3.74% Italy 2.60% Germany 2.26% Spain 1.15%
- 25. “Students will pursue their questions much more readily online, in privacy, when the question is on their mind. Also, no one is challenging them. They are alone. It’s just them and their computer/phone. They are quiet. And they can really focus. It is a perfect environment for God to speak to them. And often, they are more honest, because it’s just them dealing with the issue, the topic. It’s real.” -- Marilyn Adamson, Founder of EveryStudent.com
- 26. One Story: Closing the Gap in Leuven
- 27. Why Do I Need a Personal Digital Strategy?
- 28. 2. Gospel Effectiveness. Throughout history the gospel spread most rapidly through existing relationships— social networks.
- 29. • Families: Acts 16 • Friends: John 4 • Religious groups: Acts 17 • Marketplace: Acts 17
- 30. “Most new religious movements fail because they quickly become closed or semi- closed networks. They fail to keep forming and sustaining attachments to outsiders and therefore lose the capacity to grow.”
- 31. “Successful movements discover techniques for remaining open networks. Herein lies the capacity of movements to sustain exponential rates of growth over a long period of time.” - Rodney Stark, The Rise of Christianity
- 32. 1. God Calls Us to Go Why Do I 2. Gospel Effectiveness Need a 3. Avoid Irrelevance Personal “The ROI of social Digital media is that you are still in business five Strategy? years from now.”
- 33. 1. God Calls Us to Go Why Do I 2. Gospel Effectiveness Need a 3. Avoid Irrelevance 4. Listening Post Personal Digital Strategy?
- 34. 1. God Calls Us to Go Why Do I 2. Gospel Effectiveness Need a 3. Avoid Irrelevance 4. Listening Post Personal 5. Influence Digital “Spiritual leadership is Strategy? moving people on to God’s agenda.” -- Henry Blackaby
- 35. *
- 37. Common Objections 1. Virtual ministry isn’t real. 2.Security concerns 3. I don’t have time… • to learn how • to waste on social media • to manage another inbox • to Tweet, Link, Pin or Blog 4.That’s for the younger generation 5.Honestly, all this just overwhelms me
- 38. 38
- 40. Blog I post a blog entry Twitter www.onleadingwell.com Feed Readers Engage, Listen, Learn Email signup NCLForum (GCX) RSS feed InConversation Facebook Scan: Like or Comment Selected Groups: Work, Cycling
- 41. What’s Your Personal Digital Strategy?
- 42. *
Editor's Notes
- By winning, building and sendingIn the power of the Holy SpiritAnd helping the Body of Christ do evangelism and discipleship
- Success in this mission, one person at a time, helps us fulfill our vision of movements everywhere.
- We face the opportunity of a thousand lifetimes!In light of your personal vision and calling, what’s your personal digital strategy?
- We are missionaries. “Going” embraces God’s heart for every tribe, tongue, people and nation.We go where people are.
- One primary task of the missionary is to understand the target culture’s language so that she can communicate the WORD of LIFE meaningfully and accurately in that cultural setting.We studied Chinese, which has thousands of little sayings. Such as…I didn’t learn many. But I did learn a few. Even these helped me connect my life to the Chinese people. Try some yourself…Because of God’s call, we go where the lost people are.
- “Going” embraces God’s heart for every tribe, tongue, people and nation.We go where people are.
- Where are people today?
- Source: http://newsroom.fb.com/Key-Facts
- Source: http://www.mediabistro.com/alltwitter/social-media-stats-2012_b30651
- Psy’sGangnam Style – today (Feb 12, 2013) is at 1.3 billion views. More than double since this slide was made 3 months ago.
- Ladies:Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn COMBINED.Men
- It’s ok. Take a deep breath.
- *With new Google adsWhat do you notice? Could this be an preview, a leading indicator, of God’s heart preparation among nations we typically view as “closed or hard” to the gospel?
- Map = The last 200 visitors to my blog.What would it cost the org (or my marriage) for me to travel to this many locations? How often could I possibly visit? ROI? Cost = $200/year. Self-hosted wordpress blog. $4/week.
- That’s why VLM exists. To help every leader, staff member, and volunteer in CCC worldwide make sense of this. Vision is simple: MPD – Phone, TY notes, stamps. CCC trained us how to grow a TRIBE – our Prayer and support team.
- Because I have a message and a passion to share it, I want to get the message out to as many as possible for free. Tip: Videos get far more hits.There are a number of other tools I use in leadership: primarily Email, Skype/Movi,FB groups, and Google Docs.I use FEEDBURNER for RSS