A call for reviewing current CRM Strategy, Processes and Mindset throughout companies
- Concept
- Comparison with traditional CRM
- Benefits
- Approach for adoption
- How to put it to work
Fabio CiprianiDirector - Global eCommerce solutions at Mondelez
Social CRM - Concept, Benefits and Approach to adopt
1. ? !
Social CRM
Concept, Benefits and
Approach to adopt
A call for reviewing current CRM Strategy, Processes and Mindset
throughout companies
Fabio Cipriani
November-2008