Digital Marketing Skills Internet World 2011

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This is a presentation I did at Internet World in May 2011. Internet World is the leading Exhibition/Event in the UK for Digital Marketing Professionals and the focus of this presentation was to give insights into essential Digital Marketing skills to survive and succeed in the environment today. It is important to understand that Digital Marketing is not a bolt on - it must be central to all your activity.

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Digital Marketing Skills Internet World 2011

  1. 1. Digital Marketing Skills<br />Gaining a Competitive Edge in the Digital World<br />By Imran Farooq<br />Internet World, May 2011<br />
  2. 2. Digital Overload<br />Reflecting on MMCL<br />Campaign to Promote MBA<br />Insight Tools<br />Marketing on YouTube<br />Video Landing Pages<br />Facebook and Linkedin Advertising<br />Marketing Reject Campaign<br />Digital Marketing Qualifications<br /> Q&A<br />
  3. 3. About Me<br />MD of MMC Learning (Joint Venture with MMU Business School)<br />Expert Digital Marketing Commentator on Smart Insights.com<br />CIM Senior Examiner for Digital Marketing Essentials<br />CAM Foundation Advisory Board<br />Connect as a Friend on Linkedin<br />http://uk.linkedin.com/in/imranfarooq<br />Follow on Twitter<br />@imranfarooq<br />
  4. 4. Digital Overload<br />
  5. 5. PPC<br />Email<br />Viral<br />Web Analytics<br />User Experience<br />Mobile<br />SEO<br />Social Media<br />Affiliates<br />Usability<br />Search<br />Which Digital Tools are You Using?<br />
  6. 6. Photo <br /> Sharing<br />Blogging<br /> Video<br />Sharing<br />Micro<br />Blogging<br />Social Media<br />Podcasts<br />RSS<br />Forums<br /> Widgets<br /> Chat<br />Social Networks<br />
  7. 7. Digital Marketing – Dave Chaffey Model<br />
  8. 8. Campaign to Promote MBA<br />
  9. 9. Digital Marketing – Social MediaYouTube Campaign<br />Source: mmubsmba.com<br />
  10. 10. Customer Insight Tools<br />
  11. 11.
  12. 12. Google Keyword Tool<br />
  13. 13.
  14. 14.
  15. 15. Marketing on YouTube<br />
  16. 16.
  17. 17. Video Landing Pages<br />
  18. 18. On the Landing Page<br />Bring you to a relevant page<br />Help you to navigate<br />Show you the way<br />Reassure the customer<br />Make it easy to buy or navigate<br />
  19. 19. Landing Pages that Convert<br />Source: mmubsmba.com<br />
  20. 20. Facebook& Linkedin Advertising<br />
  21. 21. Social Media Advertising – Set Your Goals <br /> drive traffic<br /> raise awareness<br /> build Facebook fans<br /> develop more Linkedin connections<br />generate leads<br />Sell more products and services<br />
  22. 22. General demographics <br /> such as location, age and sex<br />Birthday<br />Education<br />Workplaces<br />Relationship<br />Interested In<br />Languages<br />Social Media Advertising – Your Target Audience<br />
  23. 23. Social Media Advertising – Ads & Using Images<br />
  24. 24. Call to Action Text<br />buy <br />sell<br />order<br />browse<br />download<br />sign up<br />get a quote<br />Call out attributes<br />Social Media Advertising – Ad Copy<br />
  25. 25. Marketing Reject Campaign<br />
  26. 26. Marketing Reject<br />
  27. 27. Digital Marketing Qualifications<br />
  28. 28. CAM/CIM Qualification in Digital Marketing<br /> Diploma in Digital Marketing<br /> Diploma in Managing Digital Media<br /> Diploma in Mobile Marketing (New)<br /> Diploma in Digital Metric and Analytics (New)<br />VISIT STAND E4002<br />
  29. 29. Digital Marketing Skills Summary<br />Customer Insight Tools<br />Experiment with digital tools<br />Experiment with social media<br />Understand which tools fits into the right point<br />Try and test different things<br />Digital is not a bolt-on<br />Get the knowledge in Digital – CAM Qualifications<br />
  30. 30. Imran Farooq<br />Connect as a Friend onLinkedin<br />http://uk.linkedin.com/in/imranfarooq<br />Follow on Twitter<br />http://twitter.com/imranfarooq<br />m. 07956 980280<br />e. iF@imranfarooq.com<br />

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