Squishable is a small company that makes stuffed animals. It uses Facebook to engage customers and drive sales. Some key strategies included allowing customers to submit and vote on new design ideas, take pictures with Squishables and donate to charity. This highly engaged the Facebook community which grew from 130,000 to 600,000 fans in a year. Facebook provides low-cost marketing and 15% of Squishable's sales come directly from Facebook. It is an effective way to get customer feedback and ensure new products will succeed.