Company’s Profile
Need Of Knowledge Management
Initial Setup & Implementation
Technology used for KM Portals
Success Stories related to KM
Revenue uplift in the company through KM
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
Company’s Profile
Need Of Knowledge Management
Initial Setup & Implementation
Technology used for KM Portals
Success Stories related to KM
Revenue uplift in the company through KM
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
GERENCIA DE PROYECTOS DE TECNOLOGIA EDUCATIVA, aplicacion de habilidades, herramientas y tecnicas para planear, supervisar y controlar un proyecto con el proposito de alcanzar objetivos propuestos.
A traves de este mapa conceptual se da respuesta a los 3 interrogantes planteados en el modulo de gerencia de proyectos UDES.
Social Business Unplugged - Why most organizations fail - less tech, more lea...Kasper Risbjerg
Presentation by Erik Korsvik Østergaard and Kasper Risbjerg during Social Media Week CPH 2014.
A wave of sociological and technological trends highly affects the strategic direction of most companies – whether they are global or local.
At the center is competitiveness through agility and adaptability – something Social Business promises, but has struggled to deliver.
The two speakers took the audience through an engaging and provocative session on what it takes to succeed as a Social Business, what mindset is needed and why they believe leadership is more important than technology.
They examined topics like:
* What is the current state of Social Business?
* What are the pitfalls of adoption?
* Which conditions are needed for success?
* What role does leadership play?
* Why is Social Business after all still the solution to competitive advantage?
Presented at the event "Can mass media organizations have success on Facebook?" (Kan medievirksomheder få succes på Facebook?) hosted by the Association of Danish Media
En medio de este escenario nada favorable, el apóstol Juan, nos recuerda que creer en Cristo Jesús, el Hijo de Dios, le representa a la humanidad la vida eterna.
El verdadero amor, es aquel que parte de un principio fundamental, amor a Dios. Nada debe estar por encima de este principio, ya que el mismo garantizará la toma de las mejores decisiones en la vida.
NOT FOR SALEThe Coca-Cola Company Struggles with Eth.docxhenrymartin15260
NOT FO
R SALE
The Coca-Cola
Company Struggles
with Ethical Crises
Coca-Cola has the most valuable brand name in the world and, as one of themost visible companies worldwide, has a tremendous opportunity to excel inall dimensions of business performance. However, over the last ten years, the
firm has struggled to reach its financial objectives and has been associated with a num-
ber of ethical crises. Warren Buffet served as a member of the board of directors and
was a strong supporter and investor in Coca-Cola but resigned from the board in
2006 after several years of frustration with Coca-Cola’s failure to overcome many
challenges.
Many issues were facing Doug Ivester when he took over the reins at Coca-
Cola in 1997. Ivester was heralded for his ability to handle the financial flows and
details of the soft-drink giant. Former-CEO Roberto Goizueta had carefully
groomed Ivester for the top position that he assumed in October 1997 after
Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling
a series of ethical crises, causing some to doubt “Big Red’s” reputation and its
prospects for the future. For a company with a rich history of marketing prowess
and financial performance, Ivester’s departure in 1999 represented a high-profile
glitch on a relatively clean record in one hundred years of business. In 2000 Doug
Daft, the company’s former president and chief operating officer, replaced Ivester
as the new CEO. Daft’s tenure was rocky, and the company continued to have a se-
ries of negative events in the early 2000s. For example, the company was allegedly
involved in racial discrimination, misrepresenting market tests, manipulating earn-
ings, and disrupting long-term contractual arrangements with distributors. By 2004
Daft was out and Neville Isdell had become president and worked to improve Coca-
Cola’s reputation.
C
A
S
E
2
We appreciate the work of Kevin Sample, who helped draft the previous edition of this case and Melanie
Drever, who assisted in this edition. This case was prepared for classroom discussion rather than to
illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by
management. All sources used for this case were obtained through publicly available material and the
Coca-Cola website.
42810_02_cs02_p308-317.qxd 3/6/09 12:57 PM Page 308
NOT FO
R SALE
HISTORY OF THE COCA-COLA COMPANY
The Coca-Cola Company is the world’s largest beverage company, and markets four of
the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It also sells
other brands including Powerade, Minute Maid, and Dansani bottled water. The com-
pany operates the largest distribution system in the world, which enables it to serve cus-
tomers and businesses in more than two hundred countries. Coca-Cola estimates that
more than 1 billion servings of its products are consumed every day. For much of its
early history, Coca-Cola focused on cultivating ma.
Project on the Coca Cola Company. Created by Pramod KshirsagarPramod Kshirsagar
This Presentation is on Coca Cola Company.
I create for ITT Exam.
This presentation is only understood when you play slide show.
“Dikhave pe mat jao Slide show Chalao…:P”
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
1. Coca-Cola Produces World’s First PET
Bottle Made Entirely From Plants
PlantBottle packaging maintains the high-quality pack-
age consumers expect but with the added benefit of be-
ing made from renewable materials.
Jessica Dillard, for PR Pubs
Coca-Cola 1
Pictured above: The bottle looks and feels the
same as regular plastic bottles. The PlantBottle is a
positive step towards the Bottle of the Future.
“We are delighted to unveil
the first bottles here at World
Expo - a world-class exhibi-
tion where sustainable inno-
vation is celebrated.”
The Coca-Cola Company today unveiled the world’s
first PET plastic bottle made entirely from plant materi-
als at the World Expo - Milan. PlantBottle™ packaging
pushes the boundaries on sustainable innovation by
using groundbreaking technology to cre-
ate a fully recyclable plastic bottle made
from renewable plant materials.
PlantBottle packaging is The Coca-Co-
la Company’s vision to develop a more
responsible plant-based alternative to
packaging traditionally made from fossil
fuels and other non-renewable materi-
als. PlantBottle packaging uses patented
technology that converts natural sugars
found in plants into the ingredients for
making PET plastic bottles. The pack-
aging looks, functions and recycles like
traditional PET but has a lighter footprint
on the planet and its scarce resources.
Nancy Quan, Global Research and
Development Officer, The Coca-Cola
Company said “Today is a pioneer-
ing milestone within our Compa-
ny’s packaging portfolio. Our vision
was to maximize game-changing technology, us-
ing responsibly sourced plant-based materials to
create the globe’s first fully recyclable PET plas-
tic bottle made entirely from renewable materials.
We are delighted to unveil the first bot-
tles here at World Expo - a world-class
exhibition where sustainable innovation
is celebrated.”
Today, the company uses sugarcane and
waste from the sugarcane manufacturing
process to create PlantBottle packaging.
Since the 2009 launch, The Coca-Co-
la Company has distributed more than
35 billion bottles in nearly 40 countries
using its current version of PlantBottle
packaging which is made from up to
30% plant-based materials. It is estimat-
ed the use of PlantBottle packaging since
launch has helped save the equivalent
annual emissions of more than 315,000
metric tons of carbon dioxide.
The Coca-Cola Company plans to continue invest-
ment in its award-winning PlantBottle packaging.
Coca-Cola 1Volume 24, Issue 3
2. Coca-Cola and Special Olympics
Athletes for World Games
The Coca-Cola Company is the Founding Partner and Global Spon-
sor of Special Olympics, the world’s largest health and sports or-
ganization dedicated to people with intellectual disabilities.
COCA-COLA FACT
DID YOU KNOW...
Coca-Cola donates to
several causes including
education, healthy living,
water, recyling, and local
community initiatives.
Jessica Dillard, for PR Pubs
The Coca-Cola Company, a
Founding Partner of Special
Olympics International, is
encouraging fans worldwide to
“Reach Up” in support of people
with intellectual disabilities as
thousands of athletes converge
in Los Angeles later this month
for the 2015 Special Olympics
World Games Los Angeles 2015.
In support of Special Olympics
athletes everywhere, The Co-
ca-Cola Company worked with
rock band O.A.R. and singer
Cody Simpson to record a uni-
fied song in honor of the event,
titled “Reach Up.” The song also
features vocals from Breanna
Bogucki, a singer and decorated
Special Olympics athlete from
Illinois who has autism, and
Madison Tevlin, a young Canadi-
an woman with Down syndrome
who became a viral singing
sensation earlier this year.
Since its premiere in mid-June,
the music video for “Reach Up”
has garnered more than 1 mil-
lion views.
Above, the band O.A.R. produces the song ‘Reach Up’ featuring Cody Simpson and Breanna
Bogucki.
Above, Alysssa and Whitney Brown, two Olympics participants, hold a frisbee after the event.
When it was released, Coca-Cola
pledged to donate one dollar – up
to $100,000 – to Special Olympics
for every music video share using
the #ReachUp hashtag. To ensure
the Company meets its goal, fans
can continue sharing the video with
friends and family to maximize the
benefit to the Special Olympics Move-
ment. The song, which encourages
people of all abilities to reach for
their dreams and never give up, was
written by O.A.R. lead singer Marc
Roberge, Nathan Chapman and Kevin
Kadish.
“When Coke approached us to do the
song, I really had no idea how big
this could be,” said Roberge. “We’re
so proud of the success of ‘Reach Up.”
Beyond the “Reach Up” perfor-
mance, Coca-Cola is working to
drive awareness and make the
World Games a huge success in a
variety of ways. The Company is
recruiting more than 2,000 em-
ployees as volunteer “Fans in the
Stands” to cheer on the athletes
and supporting venue operations
by helping to refresh athletes,
families, officials and volunteers
with more than 1.5 million serv-
ings of Coca-Cola products. In
addition, a commemorative 8-oz.
glass bottle, outdoor advertising
and retail promotions will enable
consumers to support Special
Olympics by volunteering or do-
nating to the event.
“When Coke approached us
to do the song, I really had no
idea how big this could be,”
said Roberge. “We’re so proud
of the success of ‘Reach Up.’”
Coca-Cola 1Coca-Cola 2
See SPECIAL OLYMPICS on
page 3.
3. James Quincey (left), President and Chief Operating Officer, stands with Muhtar Kent
(right), Chairman and Chief Executive Officer.
James Quincey Named President and
Chief Operating Officer
Jessica Dillard, for PR Pubs
SPECIAL
OLYMPICS
The Coca-Cola Company is the Founding
Partner and Global Sponsor of Special
Olympics, the world’s largest health and
sports organization dedicated to peo-
ple with intellectual disabilities. Since
1968 – Special Olympics’ inception –
the Company has maintained a deep
commitment to the organization and
has provided more than $190 million in
support of its programs through product,
equipment, donations and marketing
support.
Coca-Cola names new President and Chief Operating Officer
The Coca-Cola Company today
announced James Quincey has
been named President and Chief
Operating Officer, effective imme-
diately. As President and COO,
Quincey will have responsibility for
all of the Company’s operating units
worldwide. He will report directly
to Chairman and Chief Executive
Officer Muhtar Kent.
Quincey, 50, is a 19-year veteran of
Coca-Cola and since 2013 served as
President of The Coca-Cola Compa-
ny’s Europe Group, which comprises
38 countries, including the Member
States of the European Union, the
European Free Trade Association
countries and the Balkans. Under
Quincey’s leadership, the Europe
Group, the Company’s most profit-
able operating group, strategically
expanded its brand portfolio and
improved execution across the
geography.
“Over nearly two decades, James
has built an impressive track record
of strategic, operational and
commercial accomplishments,”
said Muhtar Kent, Chairman and
Chief Executive Officer. “He has
proven to be a successful and
trusted leader and brings to this
position a strong reputation for
developing people and inspiring
teams. His wealth of experi-
ence across our global system,
particularly in Europe and Latin
America, will be a valuable asset
as we continue to accelerate
growth through our 2020 Vision
and our previously announced
five strategic actions.”
See JAMES QUINCEY on page 4.
Appoints Veteran Executive to Oversee Global Opera-
tions Ahmet Bozer, Executive Vice President and Pres-
ident of Coca-Cola International, to Retire after Distin-
guished 25-Year Career
James Quincey speaks at the Coca-Cola Convention.
Coca-Cola 1Coca-Cola 3
Mary Nolan is one of the many gymnastics
participants during the Special Olympics.
“James is emblematic of
the deep bench strength
we have developed at
Coca-Cola,” said Muhtar
Kent.
4. James Quincey
Muhtar continued: “James is emblem-
atic of the deep bench strength we
have developed at Coca-Cola, and I
could not be more pleased about his
appointment to this critical role at this
important time.”
Quincey joined the Company in
Atlanta in 1996 as Director and went
on to serve in a series of operational
roles of increased responsibility in
Latin America, leading to his appoint-
ment as President of the South Latin
Division in 2003.
Prior to joining Coca-Cola, Quincey
was a Partner in strategy consult-
ing at The Kalchas Group, a spin off
from Bain & Company and McKinsey.
Quincey, who is bilingual in English
and Spanish, received a Bachelor’s
degree in Electronic Engineering from
the University of Liverpool. He will
relocate from London to Atlanta later
this fall.
Coca-Cola and Monster Announce
Strategic Partnership
The partnership unlocks Monster’s access to Coke’s entire
international system and allows the company to take a
focused approach to growing its brands around the world.
Coca-Cola made a $2.15 billion deal with
the Monster Beverage Corporation.
The Coca-Cola Company and
Monster Beverage Corporation
announced today the closing
of the previously announced
strategic partnership related to
an equity investment, business
transfers and expanded dis-
tribution in the global energy
drink category. As a result of
the transaction, The Coca-Cola
Company now owns an approxi-
mate 16.7% stake in Monster.
The Coca-Cola Company trans-
ferred ownership of its world-
wide energy business, including
NOS, Full Throttle, Burn, Moth-
er, BU, Gladiator, Samurai, Nalu,
BPM, Play and Power Play,
Ultra and Relentless, to Mon-
ster, and Monster transferred
Coca-Cola and the Monster Beverage Corporation finalize their partnership.
its non-energy business, including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s
Juice Products, to The Coca-Cola Company.
Since the transaction was announced, Monster and The Coca-Cola Company and its bottlers have amend-
ed their distribution arrangements in the U.S. and Canada by expanding into additional territories and
entering into long-term agreements. The Coca-Cola Company also has become Monster’s preferred
global distribution partner with new international distribution commitments already in place with bottlers
in Germany and Norway.
CONTACT INFORMATION
Jessica Dillard, Communications Director
Coca-Cola Company
P.O. Box 1734 Atlanta, GA 30301
JessicaDillard@CocaCola.com
Jessica Dillard, for PR Pubs
Coca-Cola 1Coca-Cola 4