Use social media to boost recruitment by building and nurturing networks before needing to recruit. Involve employees to spread information about open positions through their personal networks. Be honest about job requirements and company culture across all channels used. Make the application process easy and pay attention to confidentiality.

1. How to use
social media to
boost recruitment
FRANK COMMUNICATIONS OY Tel. +358 (0)9 4241 3377 frank@frankcommunications.fi
Fredrikinkatu 45 A, 00100 Helsinki, Finland Fax +358 (0)9 670 377 www.frankcommunications.fi

2. Not just an
advertising channel
• Social media is not just a
publication channel. If you
use it, have an active
presence
• Use social media also to
follow interesting people
and competitors

3. The strength is in the
networks
• The power of social media
is in the networks. Build
and nurture them already
before you need to recruit
• Social media is full of great
applicants, but also great
messengers

4. Get the entire
company involved!
• Utilise your employees’ personal
networks
– Encourage people to spread the word
about open positions
• Ask your personnel to update their
LinkedIn profiles and to link them
to your company profile
• Bring out your talented people.
Candidates will want to know, who
they’ll be working with

5. Dare to stand out
• Recruitment is also marketing.
Involve marketing people in the
process
• Candidates appreciate a personal
touch
– Avoid recruitment jargon. Be honest
about what sort of character is
required for what sort of job
– In social media, even a small
company can have a big presence

6. Pay attention to
channel selection
• Use a combination of different
channels – social media and
others – to advertise open
positions
• Select channels based on the
position you’re hiring for
– The channels you use relay a strong
message of your company culture
• Make sure that you send a
coherent message through all
channels

7. Mind the basics
• Make sure that your
company profiles are up to
date
• Make sure your electronic
application form works
properly

8. Make it easy to apply
for a job
• Don’t hide contact details
• Be clear about who to
contact, how and when
• Be open and clear about
how and when the
recruitment process will
proceed

9. Pay attention to
confidentiality
• Only collect relevant data
from applicants
• Pay attention to
confidentiality also in social
media. Not all applicants
want to publicise the fact
that they are applying

10. It’s not all about the
money
• Don’t do social media just
to save money
• Make a budget for the time
you need to spend using
social media, not just the
money

11. The contents of this presentation were originally
published on Twitter as a campaign of 25 tweets.
#25recruit

12. Would you like to
hear more?
Frank Communications
Tel. +358 (0)9 4241 3377
frank@frankcommunications.fi
http://frankcommunications.fi
http://twitter.com/frankcomms
http://storify.com/frankcomms
Frank LinkedInissä