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Discussion Leader: RubaHachim April 19, 2011 : COM546, MCDM Social Aspects of New Media Technologies
What Is New Media? http://www.youtube.com/watch?v=RXdVa87CKXY
New Media
Uses and Gratifications
Critical Masshttp://www.youtube.com/watch?v=beF0LTvbdfw&feature=youtu.be
Diffusion of Innovations
Williams, F., Strover, S. and Grant, A. E. (1994). Social aspects of new media technologies. In J. Bryant J. & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 463-482). Hillsdale, NJ: Lawrence Erlbaum Associates Christensen, C. M., Anthony, S. D. and Roth, E.A. (2004). Seeing what’s next. (pp. 3-27). Boston, MA: Harvard Business School Press Media ,[object Object]

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Social aspects of new media technologies after kathys edits.pptx for slide share

Editor's Notes

  1. Williams, F., Strover, S. and Grant, A. E. (1994). Social aspects of new media technologies. In J. Bryant J. & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 463-482). Hillsdale, NJ: Lawrence Erlbaum Associates
  2. Edited from: http://youtu.be/RXdVa87CKXY 4:58This is one person’s interpretation of the term “New Media” but it contradicts how it is explained in the article/book.
  3. Image Source: http://www.flickr.com/photos/nationaalarchief/4398562798/
  4. Persistent Image URL:arcweb.archives.gov/arc/action/ExternalIdSearch?id=4003478/The nature of our interaction with media and how people makesense of messages.CableTelevision: Habitual and Purposfulviewing.
  5. http://www.youtube.com/watch?v=beF0LTvbdfw&feature=youtu.beEmail, cell phones, facsimile, etc.Difussion Threshold: Certain technical standards and vertical integration compatibility with existing technologies.Obstacles: Advertisers Support – Prove itself to have financial supportAn “all or nothing” proposition
  6. Image Source: http://www.flickr.com/photos/nationaalarchief/3236806056/