How can you use great content to drive online engagement, attract and build a community around your brand, and make your digital presence attractive to search engines? Why it’s important: Search friendly copy makes your site content relevant to search engines, and appealing content makes you relevant and provides value to your audience. Presentation includes:
An easy-to-understand Content + SEO (Search Engine Optimization) introduction, and how both practices are dependent upon content.
Basic overview of what is meant by ‘inbound marketing’ and how reaching your target audience is directly related to content generation.
How the content of your website or blog, along with key word relevant posts and copy on social platforms, allows indexing by Google and other search engines.From the May 14, 2013 Presentation @ OfficeXPats http://www.officexpats.com/social-media-strategy/