FreshStartXX - Blueprint for a Revolution in Personal Health Management Shapi...David Wortley
FreshStartXX - A Blueprint for a Revolution in Personal Health Management Shaping a Future Society
What is FreshStartXX ?
FreshStartXX is an innovative product, infrastructure and set of services with the following attributes :-
• A smart loyalty card with incentives for healthy behaviours and improvements in key health indices
• An innovative social contract between citizens and society
• An exclusive health club that is open to everyone committed to health improvement
• An ecosystem of win-win partnerships enabled by technology and committed to health improvement
• A model for crowd-sourced personal healthcare
• A Personalised Health Navigation System
• A National Competition for Personal Healthcare Improvement
• A strong brand with a clear mission for addressing global challenges
• The largest Gamification project in history
• A commercially sustainable social initiative
• A new organizational model combining traditional hierarchical with new network structures
• A lean and agile start up organization acting as a catalyst for quantum behavioural change
• An international franchise opportunity
• A large scale nation building initiative
• A national programme of personal health management initiatives
A collection of research, observations and articles about what technology, solutions and
services bankers will buy in 2010 and the changing financial industry landscape.
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Miron Construction - Best Advantage Credit Union Case StudyMiron Construction
A Case Study Profiling the unique design and construction techniques used to help launch Best Advantage Credit Union in Brillion, WI. Best Advantage CU was built by Miron Construction Co., Inc. in Neenah, WI.
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
FreshStartXX - Blueprint for a Revolution in Personal Health Management Shapi...David Wortley
FreshStartXX - A Blueprint for a Revolution in Personal Health Management Shaping a Future Society
What is FreshStartXX ?
FreshStartXX is an innovative product, infrastructure and set of services with the following attributes :-
• A smart loyalty card with incentives for healthy behaviours and improvements in key health indices
• An innovative social contract between citizens and society
• An exclusive health club that is open to everyone committed to health improvement
• An ecosystem of win-win partnerships enabled by technology and committed to health improvement
• A model for crowd-sourced personal healthcare
• A Personalised Health Navigation System
• A National Competition for Personal Healthcare Improvement
• A strong brand with a clear mission for addressing global challenges
• The largest Gamification project in history
• A commercially sustainable social initiative
• A new organizational model combining traditional hierarchical with new network structures
• A lean and agile start up organization acting as a catalyst for quantum behavioural change
• An international franchise opportunity
• A large scale nation building initiative
• A national programme of personal health management initiatives
A collection of research, observations and articles about what technology, solutions and
services bankers will buy in 2010 and the changing financial industry landscape.
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
Miron Construction - Best Advantage Credit Union Case StudyMiron Construction
A Case Study Profiling the unique design and construction techniques used to help launch Best Advantage Credit Union in Brillion, WI. Best Advantage CU was built by Miron Construction Co., Inc. in Neenah, WI.
Ellis Jones - Tri-State Conference 2013 - Communicating ReformEllis Jones
Leading Age Services Australia (LASA) – Victoria, NSW-ACT and South Australia hosted the 22nd Annual Tri-State Conference & Exhibition in Albury on Sunday 24 – Tuesday 26 February. The conference's theme was 'Aged care: Reform or Revolution?'.
Speakers were invited to explore areas of critical importance to the aged care industry such as the effects of the Federal Government’s 2012 Living Longer. Living Better aged care reform package, changes to the ACFI, the Workforce Compact, governance of the Australian Charities and Not-for-Profits Commission Taskforce and the results of the National Institute for Labour Studies (NILS) Census.
As principal of an agency with a specialised aged care marketing practice, Rhod Ellis-Jones was asked to speak on what marketers need to know post aged care reform and touched on:
- how aged care is set to change with reform - particularly consumer directed care (CDC) - and what that means for community engagement and marketing
- the expectations of Baby Boomers in terms of information, control over health planning and lifestyle
- research as an opportunity to engage with referrer networks
- strategies for market differentiation
- cost effective tactics to make community engagement the only marketing a provider needs
This is his presentation.
Reverse Engineering Appistry and 3Tera's Approach to the Cloud Computing MarketLustratus REPAMA
This Lustratus REPAMA Segment Analysis Study, reverse engineers the go-to-market strategy of vendors in the cloud software / cloud management / application services management market segment including Appistry and 3Tera using Lustratus' Reverse Engineered Positioning and Messaging Analysis (REPAMA) methodology.
Experiential Social Media Case Study for USI AlarmsCSRA, Inc.
#Experiential #social #media #case study for USI Alarms shows how interaction-based experiential social media performed against content-based experiential social media and against traditional content-focused social media.
Experiential Social Media: A new age of marketing valueCSRA, Inc.
Experiential social media is an exciting new approach to using digital social tools and processes to personalize firms and brands by engaging deep, using scalable digital tools. In this session, you’ll learn: How people have re-personalized the economy + Why personal interaction in digital public is the key to engagement + How brands can be personal and efficient using social media + Why content with the human touch will outperform + Roadmap: Using experiential social media to personalize marketing and build trust, preference and profit
Basis Schulung für MitarbeiterInnen (vornehmlich Verwaltung) an der FH Kärnten; KEINE Vorlesungsunterlage, daher auch kein Quellenverzeichnis. Keine wissenschaftliche Präsentation!!
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
Solving the Wanamaker Problem for Healthcare (keynote file)Tim O'Reilly
Finding a solution to Wanamaker's complaint, "Half of my advertising doesn't work, I just don't know which half" fueled the consumer internet revolution. We are now in the process of finding and solving a similar dilemma in healthcare. I offer some lessons from Silicon Valley for Healthcare
August 23, 2012, "Building Brand Awareness in the Healthcare Industry". Laura Ramos shares the Xerox journey from the copier company to a key business partner in process outsourcing services. "Freedom to Care" is the campaign Xerox designed to extend this message the healthcare industry.
Keynote given at the Nigerian National eHealth Summit, Dec 2015, on the conference theme of 'The Business of eHealth'. Dr Claudia Pagliari directs the Global eHealth masters programme at the University of Edinburgh, UK. www.health@ed.ac.uk
Health Care is facing massive transformation. There is a lot to be learned from the Internet Industry and open standards like OpenID, OAuth and Microformats.
Presentation made by Dr. Carolyn A. (Cindy) Watts on the 5th of November, 2012 during the live webinar hosted by VCU Department of Gerontology (discussion moderated by Dr E. Ayn Welleford) - review recording of webinar at http://www.alzpossible.org/wordpress-3.1.4/wordpress/alliedhealth/
Reverse Engineering Appistry and 3Tera's Approach to the Cloud Computing MarketLustratus REPAMA
This Lustratus REPAMA Segment Analysis Study, reverse engineers the go-to-market strategy of vendors in the cloud software / cloud management / application services management market segment including Appistry and 3Tera using Lustratus' Reverse Engineered Positioning and Messaging Analysis (REPAMA) methodology.
Experiential Social Media Case Study for USI AlarmsCSRA, Inc.
#Experiential #social #media #case study for USI Alarms shows how interaction-based experiential social media performed against content-based experiential social media and against traditional content-focused social media.
Experiential Social Media: A new age of marketing valueCSRA, Inc.
Experiential social media is an exciting new approach to using digital social tools and processes to personalize firms and brands by engaging deep, using scalable digital tools. In this session, you’ll learn: How people have re-personalized the economy + Why personal interaction in digital public is the key to engagement + How brands can be personal and efficient using social media + Why content with the human touch will outperform + Roadmap: Using experiential social media to personalize marketing and build trust, preference and profit
Basis Schulung für MitarbeiterInnen (vornehmlich Verwaltung) an der FH Kärnten; KEINE Vorlesungsunterlage, daher auch kein Quellenverzeichnis. Keine wissenschaftliche Präsentation!!
Improving Performance with Social Business Solutions - Featuring: Premier Hea...Perficient, Inc.
Learn how to leverage IBM Social Business solutions to innovate and collaborate more productively, and how to anticipate market needs and deliver exceptional customer experiences. Hear how Premier is integrating business processes with social and analytical tools from IBM to create a competitive advantage and pioneer a better way of doing business.
Solving the Wanamaker Problem for Healthcare (keynote file)Tim O'Reilly
Finding a solution to Wanamaker's complaint, "Half of my advertising doesn't work, I just don't know which half" fueled the consumer internet revolution. We are now in the process of finding and solving a similar dilemma in healthcare. I offer some lessons from Silicon Valley for Healthcare
August 23, 2012, "Building Brand Awareness in the Healthcare Industry". Laura Ramos shares the Xerox journey from the copier company to a key business partner in process outsourcing services. "Freedom to Care" is the campaign Xerox designed to extend this message the healthcare industry.
Keynote given at the Nigerian National eHealth Summit, Dec 2015, on the conference theme of 'The Business of eHealth'. Dr Claudia Pagliari directs the Global eHealth masters programme at the University of Edinburgh, UK. www.health@ed.ac.uk
Health Care is facing massive transformation. There is a lot to be learned from the Internet Industry and open standards like OpenID, OAuth and Microformats.
Presentation made by Dr. Carolyn A. (Cindy) Watts on the 5th of November, 2012 during the live webinar hosted by VCU Department of Gerontology (discussion moderated by Dr E. Ayn Welleford) - review recording of webinar at http://www.alzpossible.org/wordpress-3.1.4/wordpress/alliedhealth/
MaRS Market Insights - Consumer Digital Health: Market Opportunities and New ...MaRS Discovery District
Consumer-centered digital health solutions are transforming the future of health care. Technologies such as mobile, the web and wireless monitoring are converging to empower patients and offer physicians countless new ways to deliver health care.
This breakfast briefing will spotlight emerging business models in the consumer digital health industry as well as the perspectives of different stakeholders.
Entrepreneur, investor or interested health consumer? Come and learn more about this growing sector!
Want to learn more? Download Consumer Digital Health—the new Market Insight report by MaRS.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsCSRA, Inc.
Resumes and handbills are pitch documents that turn off prospective employers and consulting clients. Scenarios are a new approach that enables job seekers, freelancers, fundraisers and professional services firm owners to connect with their prospects at a higher, deeper level. Informed by 11 years experience conducting ethnographic research on social media and outperforming marketing by multiples.
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...CSRA, Inc.
Social business changes the cost of business relationships, so it's disrupting B2B marketing sales HR IT customer service. Here's how you can use it to your advantage
Social Networks for College Students: 21st Century Career AcceleratorCSRA, Inc.
College and university students can use digital social networks to transform their educational experience WHEN they know how to use them differently. This is a how-to guide
Social Business for Associations: Building B2B Business with Relationship-Foc...CSRA, Inc.
How professional associations can regain their importance in professional networking & development: Use digital social networks to evolve business models
Digital Transformation, CDOs & Rare Career Opportunities for CIOsCSRA, Inc.
Boards and CEOs face increasing pressure to provide seamless customer experience, which requires digital transformation using social, big data, mobile and omni-channel competencies, so they are hiring Chief Digital Officers. Where does this leave the CIO? This executive presentation reveals rare career opportunities for CIOs that seize the day
LinkedIn: Double Breakthrough for ExecutivesCSRA, Inc.
LinkedIn is transformational for executives in their roles as organization leaders as well as for their individual careers; here's how to tap its power
How Social Business Is Disrupting B2B Sales and MarketingCSRA, Inc.
Digital social networks change the economics of business relationships; here's how to understand the changes and use them to build your business and career.
B2B Social Business Case Study Guide: Jefferson FinancialCSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This financial services case study shows how Jefferson Financial, which sells variable annuities to investors through investment advisors, grabbed significant market share by using a combination of LinkedIn, Facebook, Twitter and legacy media and marketing.
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)CSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This supply chain case study shows how Kinaxis, offers a suite of cloud-based supply chain software and services, used blogs, LinkedIn and a supply chain community to engage prospects worldwide, boosting
Presents a Web 2.0 investment strategy for business and government that aims to help you outperform the market by investing at a lower cost. 3 sections: a) Web 2.0 and the enterprise overview, why it's much harder than most people think, b) the Web 2.0 Adoption Curve model, how the Web 2.0/social networking will have a correction in 2010, and how this can be an opportunity for you, c) how you can adopt Web 2.0 at a lower cost than your competitors and create competitive advantage
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Copyrighted
material
Background: Chris Rollyson, 20 Years of
Experience with Enterprise Transformation
Web 0.1 Human capital: people
•
– Coached executives to thrive on economic changes
Web 1.0 Technology: Internet/enterprise software
•
– Leading role, launching Java as an enterprise solution
– One of Midwest’s first corporate Internet businesses
Web 1.0 Business process: e-business/knowledge
•
– Corporate change agent at Big Four consultancy
• Built websites, intranets and extranets to change business processes
– Principal and subject matter expert at (another) Big Four consultancy
• Led strategy engagements with auto, energy, CPG, financial services and
others on creating the “real-time enterprise”
• Business strategy for start-ups: transform industries with innovation
Web 2.0 Marketing & relationship: consumer empowerment
•
– Customer-led communications revolution: what creates value and how
– Globalization of colleagues/customers: P2P technology, relationships
– What will stay the same, what will change
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How Social Networks Are Growing In Healthcare
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material
Adoption Indicators: Can this Patient be Saved?
“U.S. patients get the right healthcare 50% of the time.. the U.S.
spends twice as much per capita as other developed countries”
— Ian Morrison, Ph.D., Healthcare Futurist, 2008
“Healthcare administration accounts for $906 billion, 6.6% of U.S.
GDP. It adds no value to quality; it's the cost of doing business”
— Christopher Rollyson, Global Human Capital Journal, 2008
“In the U.S., 7,000 people die from medical errors each year,
while there are 1.5 million preventable medical errors”
— Robert L. Parkinson, CEO, Baxter International, 2008
“People (get) copayment but (not) benefits, which are too
complex; they only understand half of the equation”
— John A. Edwardson, CEO, CDW, 2008
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material
Adoption Indicators: Root Causes
Too much complexity: balkanized care environment
•
– Silos of information generated by tribes of specialists
– Little collaboration, extensive duplication
Accountability gap: pushing costs to each other
•
– Payers ! Providers ! Patients
– Healthcare administrative costs average one third
of total cost
Collaboration no longer local to a hospital or a city
•
– Global medical specialists: telemedicine, medical
tourism
– Patients’ families widespread and mobile
Complex financial/care situations
•
– Economy: threat to employer-sponsored insurance
– Questionable long-term health of Medicare/Medicaid
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material
Adoption Indicators: Immediate Drivers for
Social Networks in Healthcare
$
• Impending financial crisis
– Medicare insolvency & lack of Boomer
retirement savings
– The need to shift from intervention to
prevention
• Consumer (patient) empowerment
– Expectations shifting to more collaboration,
real-time sharing
• Health-Wealth
– Caring for aging Boomers
Globalization of supply and demand
•
– Medical tourism, telemedicine
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Adoption Indicators: Web 2.0 Is Practical
Connections emerge where they need to form
•
– Peer-2-peer/cross-boundary
– Reduce transaction costs
• Finding, connecting, relating and trusting
• Information & employees, clients, partners…
“Social” has a personal connotation, but it’s all business
•
– Knowledge is social: people develop and use it together
– Collectively evaluating opportunity and mitigating risk
Imagine if Web 2.0 boosted productivity 20%..
•
– What would it mean to have your staff 20% more effective?
– Or if competitors were doing it and you weren’t?
Web 2.0 is emergent, coexists with other systems, processes
•
– Modest investment compared to enterprise or Web 1.0
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Case Studies: Social Networks in Healthcare, a
Wide Range of Application
Government, education and community
•
HCO efficiency
•
meritocracy
Employee and patient experience
•
Personal Health Information/Records
•
Administration and payments
•
efficiency
Innovation
•
Patient community
•
accountability
Physician community
•
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material
Case Studies:
Education & Community
Highlights
“There (has been much)
Broad Web 2.0 program focuses on user-
•
generated content and tools talk about re-inventing
Participation in virtual worlds: Second Life and
•
government. But we now
games
Many-to-many communication and education
• have the opportunity, the
Mobility and security
•
ideas and the technology
Key insights
to change things. Web
CDC collaborates with citizens for:
•
– Disease and biocrisis prevention/education
2.0 is a tipping point.”
– Supporting seriously ill people
CDC has an explicit enterprise 2.0 mission:
•
– National E-Commerce
– Using blogs, wikis, video to help employees to
Coord. Council, eC3
help/train each other inexpensively
Annual Conf., Dec. 2007
– Training combined with social tools, so
employees can comment and share seamlessly
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material
Case Studies:
HCO Efficiency
Highlights
“Part of the trick is not to
Blog, quot;Discussion Group about the World Wide
•
Web,quot; opened discussion to people worldwide (say) 'Try this new web
Wiki adoption quot;Pfizerpediaquot; began as a hack,
•
2.0 tool,' but instead to
now global
RSS reduces emails, gives thousands globally
• ground it in the realities
granular control over what they receive
of the average user.”
Key insights
Wiki enabled researchers globally to cross
•
boundaries and collaborate—for a very
modest investment
– Simon Revell,
Blog and wiki spread rapidly and virally
•
Manager of Enterprise
Technology and
Development, Pfizer
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material
Case Studies:
Customer Experience
Highlights
“This is a new reality...
Facebook site lets patients connect with each
•
other It is how people are
Enables patients tell their stories, in their own
•
communicating now.”
words
Digitizes the word of mouth that's always
•
happened quot;over the back fencequot;
Podcasts of doctors talking about diseases
•
Key insights
Facebook enables people to affiliate with
•
Mayo as quot;fans,” developing community
Podcasts are a broad distribution medium – Lee Aase, Manager,
•
Syndications & Social
– Enable listeners to access in small chunks
Media, Mayo Clinic
– Create additional leverage for costly video
content
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material
Case Studies:
Personal Health Information
Highlights
“The Health URL
SaaS Web solution enables individuals to
•
store and give access to medical record enables a practically
information via their “HealthURL”
unlimited number of
– Continuity of Care Record
– Personal Health Information/Record
participants for team
Create “care teams” with Facebook Group
•
– Medical professionals consultation and medical
– Family members
education. Participants
– Other patients
can be pre-registered or
Key insights
Makes individual ownership of medical
•
invited ad-hoc using a
information actionable
Patient-controlled access to healthcare PIN.”
•
professionals, family, significant others
– Medcommons
Facebook is a platform
•
Also: Google Health, Microsoft HealthVault
•
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Case Studies:
Administration & Payments
Highlights
“What we do is really
MedBillManager enables patients to share
•
medical bill information anonymously, using
simple. We just provide
“explanation of benefits”
Information to enable patients to renegotiate
• a tool that lets people
medical bills
Tools to manage myriad bills and compare ask, confidentially,
•
insurance
anonymously, ‘Where
Locate and comment on providers
•
Key insights did you go, what did you
Increases transparency of arcane medical
•
pay, and were you
billing practices
Billing information about physicians and
•
satisfied?’”
hospitals before treatment
Enables patients to be more proactive about
•
costs and procedures – Christopher Parks, Co-
Founder
Enormous cost savings for consumers and
•
companies, 20-30% average savings
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Case Studies:
Healthcare Innovation
Highlights
“HCAR distinguishes
KnowledgeMesh, a healthcare accelerator to
•
drive life science innovation itself (via) a virtual
Explicitly uses Facebook and LinkedIn
•
research park that allows
strategy as differentiator to shrink the business
cycle
experts from around the
Social network collaboration among industry,
•
government, academie and practitioners world to share ideas. It
“The Mesh” infrastructure includes blogs, wikis
•
is the nexus for
and social bookmarking as well as a private
social network
academia, industry,
Key insights
government, and support
Social networks can drive strategy and
•
differentiation organizations.quot;
When calibrated correctly, virtual and bricks
•
and mortar can produce strong synergy
– Laura Butcher,
Executive Director
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Case Studies:
Patient Community
Highlights
“‘Terminal illness’ will
People with terminal illnesses share
•
information to improve quality and length of life apply to a greater portion
ALS, HIV/AIDS, MS, Parkinson's, PTSD,
•
of the population, with
Bipolar...
Enables members to quantify all aspects of
•
the growth of genetic
treatment
Since patients provide specific information, the
• data. What if people
site is actionable, life-changing
could share information
Key insights
Debunks the assumption that people will not about their health to
•
disclose personal health information
improve the lives of
Patientslikeme adds value by asking member
•
questions to make data more valuable and
community members?”
actionable
The structure enables patients to create
•
valuable information—for themselves and – Ben Heywood,
research Co-Founder
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Case Studies:
Physician Community
Highlights
“The community
Community lets often-isolated U.S. doctors
•
advise each other on any aspect of care,
generates ‘heat maps’
anonymously
Medicine as it is really practiced
• around different subject
Offers pharma and government clients limited
•
access to interactions areas or ideas. This is
Explicitly leverages word of mouth
•
valuable information to
”Wisdom of crowdsquot;
•
MDs rate responses
• our clients.”
Aggregates and qualifies advice via
•
specialists' opinions
Key insights
Harnesses wisdom of crowds to enable MDs
• – Daniel Palestrant, M.D.,
to ask questions without embarrassment
Founder
Significantly extends MD knowledge
•
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*
Case Studies: Explanation of Benefits
What Happens Why It Happens
People find each other, relate and Web 2.0 tools enable but users create
collaborate much more easily own paths based on workstreams
Combine professional/personal: create Proprietary solutions: impose process
relationships, leverage into business on users
Usage expands virally, inexpensively.. Tools built for social metainformation,
tools are social and fun to use which is key in service businesses
Efficiency of sharing increases One-click sharing adds value to each
geometrically user—reused by 1000s: tagging, RSS
Enables intelligent crowds and One-click, in-workstream comments
communities to form and grow that quickly, emergently vet content
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Action Steps: Web 2.0 Adoption Roadmap
Phase III:
Phase I: Phase II:
Transformation
Preparation Buildout, Scaling
2010-2015
2005-2008 2007-2012
• Launch client-centric
• Security/legal diligence • Sponsor client-led
ventures business ventures
• Study user experience
– Threadless
• Clients lead innovation
• Learn from employees/
• Fit with other – Develop new
external thought leaders processes businesses, offerings
• Push wikis/blogs on • Visible partnerships
customer-facing with external customer-
projects led businesses
• Create interest groups • Customers involved in
innovation
• Engage clients
– Develop new offerings
• Manage expectations
– Service offerings
Client-informed Client-involved Client-led
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Action Steps: 2009 Plans for Healthcare
Organizations
Assess & plan
•
– Create Web 2.0/social network strategy that aligns
business goals with emerging Web 2.0 capabilities
– Engage businesses that will drive largest tactical benefits with
emergent, cross-boundary collaboration
Act
•
– Create programs that leverage employees who are active
networkers, bloggers, vloggers and podcast contributors
– Pilot social networks, forums, blogs and community spaces
• Clients, partners and your organization’s businesses
– Co-create plans to engage clients in open group interaction
– Launch programs to leverage relevant public social networks
– Aggressively pursue using social networks for recruiting
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Action Steps: 2009 Opportunities for
Healthcare Organizations
Hospitals: community for professionals
•
– Practitioners are frustrated by inefficient bureaucracy
that interferes with their ability to treat people
– Let them share numerous tips on all aspects of running their
practices, including fixes for billing and other admin snafus
Hospitals: deploy wikis for patient-facing representatives
•
– They create/maintain a wikipedia of online help for each other,
training and mentoring…
– Explore collaboration with patients and payors
Payers/Hospitals: medical billing social network
•
– Patients present problems, and other patients, hospital and
payer representatives advise them
– Revenue by sponsorship, significant publicity
Hospitals: use Twitter to enhance communications
•
– Patients, families, select hospital/admin/professional staff
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Action Steps: Q&A
Contact information
•
– Christopher S. Rollyson, Managing Director, CSRA
– chris@rollyson.net or +1.312.925.1549
Health 2.0 thought leadership
•
– The U.S. Healthcare System: Can This Patient Be Saved?
– CDC Web 2.0 Case Study
– Pfizer Enterprise 2.0 Case Study
– Mayo Clinic Web 2.0 case study
– Sermo Web 2.0 case study
– Healthcare Rating Disruptors Case Study
– http://globalhumancapital.org/plugin/tag/healthcare
The Social Network Roadmap
•
– Framework for adopting aggressively by mitigating risk
– http://socialnetworkroadmap.com
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