Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This financial services case study shows how Jefferson Financial, which sells variable annuities to investors through investment advisors, grabbed significant market share by using a combination of LinkedIn, Facebook, Twitter and legacy media and marketing.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Gcsv2011 skills based volunteering-alan witcheyServe Indiana
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Gcsv2011 skills based volunteering-alan witcheyServe Indiana
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Lithium Get Real Tour - Atlanta Oct 12, 2010Lithium
Presentation deck from Lithium Get Real Atlanta - Oct 12th 2010 featuring Katy Keim (Lithium), Sean O'Driscoll (Ant's Eye View) and Mark Hopkins (Lenovo)
LinkedIn A New Territory for CommunicationsJane Fleming
LinkedIn is the new territory for communications.
A detailed look at LinkedIn\'s Eco-System.
What marketing strategies should you adopt
What resources should you have in place.
Measurement
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)CSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This supply chain case study shows how Kinaxis, offers a suite of cloud-based supply chain software and services, used blogs, LinkedIn and a supply chain community to engage prospects worldwide, boosting
Social Business for Associations: Building B2B Business with Relationship-Foc...CSRA, Inc.
How professional associations can regain their importance in professional networking & development: Use digital social networks to evolve business models
Lithium Get Real Tour - Atlanta Oct 12, 2010Lithium
Presentation deck from Lithium Get Real Atlanta - Oct 12th 2010 featuring Katy Keim (Lithium), Sean O'Driscoll (Ant's Eye View) and Mark Hopkins (Lenovo)
LinkedIn A New Territory for CommunicationsJane Fleming
LinkedIn is the new territory for communications.
A detailed look at LinkedIn\'s Eco-System.
What marketing strategies should you adopt
What resources should you have in place.
Measurement
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutesSteve Drake
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)CSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This supply chain case study shows how Kinaxis, offers a suite of cloud-based supply chain software and services, used blogs, LinkedIn and a supply chain community to engage prospects worldwide, boosting
Social Business for Associations: Building B2B Business with Relationship-Foc...CSRA, Inc.
How professional associations can regain their importance in professional networking & development: Use digital social networks to evolve business models
Pour faire face à la démultiplication de vos campagnes marketing, découvrez comment optimiser vos cycles de vie sur différents média : e-mail, social, mobile,...
La relation client est depuis longtemps en pleine mutation, il faut pour certains offrir de la réduction à l'ensemble de ses contacts, pour d’autres l’accent est à mettre sur l'affinité avec la marque, pour d’autres enfin il convient plutôt d’adapter la communication aux canaux émergeants tout en respectant les bonnes pratiques.
Deux tendances semblent toutefois animer l'approche relationnelle :
La communication One-to-One avec la recherche de la meilleure offre pour le contact à un moment précis.
La volonté de communiquer sur l'ensemble des canaux qu'ils soient classiques (Email, Mailing, SMS) ou nouveaux (Facebook, Twitter, Push Notification...).
La nouvelle plateforme Adobe Campaign V6.11 permet de coupler l'ensemble des besoins métiers tout en simplifiant la création de campagnes et leur automatisation.
Pour cette nouvelle Matinale Technologique Soft Computing, nous vous proposons deux ateliers autour de la thématique des usages standards d'Adobe Campaign :
Atelier 1 :
Présentation d'un programme de bienvenue automatisé / Personnalisation des communications en fonction du comportement et des canaux de contact.
Atelier 2 :
Le social, une opportunité simple pour développer votre visibilité auprès de vos contacts.
Présentation générales du Big Data et zoom sur des cas d'usage dans l'industrie et les services.
Présentation réalisée à l'occasion de l'événement Big data de Niort du 20 mars 2014
[Fr] Rapport d'étude simplifié Opinionway sur le content marketing en B2BYann Gourvennec
Opinionway a interviewé fin 2016 environ 300 entreprises du B2B sur leur vision du marketing de contenu (content marketing). en voici le rapport simplifié.
Pas facile pour une entreprise B2B de se lancer sur les médias sociaux. Comment convaincre sa hiérarchie de l'intérêt de ces nouveaux canaux et comment en tirer profit pour développer votre business? Voici quelques astuces que nous avons relevé suite à la lecture de "Social marketing to the business customer", un livre paru en 2011, co-écrit par Paul Gillin et Eric Schwartman
L'équipe Klee Interactive
MOBILE ET CONTENU :un nouveau souffle pour la generation de leads B2Bagence b2b
Le marketing de contenu est un standard historique du B2B : informer pour convaincre et mieux vendre. Avec l'avènement du mobile, du native advertising et des réseaux sociaux et avec l’émergence d’outils de tracking et d’optimisation multicanaux, le contenu revient en force sur le devant de la scène B2B. Articles, infographies, livres blancs, témoignages se complètent pour développer la notoriété, générer des leads de manière performante et enrichir l’expérience prospect - avec un retour sur investissement mesuré et maîtrisé.
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
This presentation is for the many B2B companies that still wonder if Social Media Marketing actually works for them. This presentation outlines the key benefits from using social media for enterprises selling to other enterprises.
How to Use Publicity to Grow Your StartupJoy Schoffler
Presented by Leverage PR and Startup America, this presentation provides great tips on how to use publicity to grow your startup. This presentation also discusses to to raise crowdfunding capital with publicity.
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
5 Things B2B Marketers Need to Fear with Social MediaMarketBridge
Social media is rapidly shifting the way B2B marketers focus on demand generation, and stories of extraordinary successes have created something of a gold rush mentality. However, marketing professionals looking to expand their use of social media should proceed with caution – there are significant downsides to be aware of.
This presentation outlines the most common B2B social media pitfalls...
How Social Business Is Disrupting B2B Sales and MarketingCSRA, Inc.
Digital social networks change the economics of business relationships; here's how to understand the changes and use them to build your business and career.
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
Social Selling: How to Use Social Networks to Close More DealsHearsay Systems
[Webinar Presentation Slides] How can sales and marketing teams efficiently leverage social networks to generate leads? How can you take advantage of “social signals” to deliver actionable insights that lead into real business opportunities? Ovum and Hearsay Social to discuss social selling and how technology is a key enabler for creating companies that empower their employees to close more deals.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
A joint study conducted by LinkedIn Marketing Solutions and FTI Consulting finds that Financial Advisors overwhelmingly favor and utilize LinkedIn for business.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsCSRA, Inc.
Resumes and handbills are pitch documents that turn off prospective employers and consulting clients. Scenarios are a new approach that enables job seekers, freelancers, fundraisers and professional services firm owners to connect with their prospects at a higher, deeper level. Informed by 11 years experience conducting ethnographic research on social media and outperforming marketing by multiples.
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...CSRA, Inc.
Social business changes the cost of business relationships, so it's disrupting B2B marketing sales HR IT customer service. Here's how you can use it to your advantage
Social Networks for College Students: 21st Century Career AcceleratorCSRA, Inc.
College and university students can use digital social networks to transform their educational experience WHEN they know how to use them differently. This is a how-to guide
Experiential Social Media Case Study for USI AlarmsCSRA, Inc.
#Experiential #social #media #case study for USI Alarms shows how interaction-based experiential social media performed against content-based experiential social media and against traditional content-focused social media.
Experiential Social Media: A new age of marketing valueCSRA, Inc.
Experiential social media is an exciting new approach to using digital social tools and processes to personalize firms and brands by engaging deep, using scalable digital tools. In this session, you’ll learn: How people have re-personalized the economy + Why personal interaction in digital public is the key to engagement + How brands can be personal and efficient using social media + Why content with the human touch will outperform + Roadmap: Using experiential social media to personalize marketing and build trust, preference and profit
Digital Transformation, CDOs & Rare Career Opportunities for CIOsCSRA, Inc.
Boards and CEOs face increasing pressure to provide seamless customer experience, which requires digital transformation using social, big data, mobile and omni-channel competencies, so they are hiring Chief Digital Officers. Where does this leave the CIO? This executive presentation reveals rare career opportunities for CIOs that seize the day
LinkedIn: Double Breakthrough for ExecutivesCSRA, Inc.
LinkedIn is transformational for executives in their roles as organization leaders as well as for their individual careers; here's how to tap its power
Presents a Web 2.0 investment strategy for business and government that aims to help you outperform the market by investing at a lower cost. 3 sections: a) Web 2.0 and the enterprise overview, why it's much harder than most people think, b) the Web 2.0 Adoption Curve model, how the Web 2.0/social networking will have a correction in 2010, and how this can be an opportunity for you, c) how you can adopt Web 2.0 at a lower cost than your competitors and create competitive advantage
Three sections explain how your company can use social networking to change the economics of innovation and competitiveness: a) how Web 2.0 changes the context of corporate innovation, b) social networks in innovation, c) practice, how to use social networks for innovation
21st century brand management: how to increase relevance to social network-en...CSRA, Inc.
21st century brand management: how to increase relevance to social network-enabled customers | opportunities & threats | case studies | solutions | click through for videos
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Helen Lubchak: Тренди в управлінні проєктами та miltech (UA)
B2B Social Business Case Study Guide: Jefferson Financial
1. CSRA Social Business Education
Series
How Social Business Is Changing
the Game in B2B: Sales,
Marketing, Human Resources,
Product Development and Others
2012 Roadshow
http://www.socialbusinessservices.biz/resources/
3. Copyrighted
material
Financial Services Case Study
Background
Jefferson Financial
packages and sells
•Life insurance variable annuities to
company investors through
investment advisors, its
• Provides variable
channel. Jefferson's story
annuities to investors
is B2B2C because it used
• Investment advisors are social business to reach
advisors and investors.
their channel
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 3
4. Copyrighted
material
Engage Channel with LinkedIn, Twitter
• Integrated social business with sales
St u d y Gu i de
team and legacy PR & events
• Taught investment advisors to use So c ia l
LinkedIn to generate referrals,
dramatically boosting engagement Business
• Took extensive market share from
competitors Highlights
• Engaged investment advisor channel
and their prospects
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 4
5. Copyrighted
material
Connect Channel with Prospects
• Boosted channel engagement by
St u d y Gu i de
helping them reach their prospects
• Don’t assume people know how to use Lessons
social platforms; give them support
• Use social business to support high- Learned
priority initiatives
• Social business often synergizes well
with legacy processes
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 5
6. Copyrighted
material
Social Business Powerful in B2B2C
• It’s likely your channel doesn’t know how
St u d y Gu i de
to use social business with their prospects
• B2B brands have a rare opportunity to Insights
go B2B2C with social, collaborating with
their channel to reach end prospects
• Social business can create new revenue
for the channel whose commitment to
the brand increases
• Critical success factors:
– Build on strategy to get your true value to
the channel and their prospects
– Support your channel in learning social
– Build on trust; no end runs
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 6
7. Copyrighted
material
Engage Channel with LinkedIn, Twitter
• Jefferson used an integrated approach by tripling the size of its sales
team and by using LinkedIn, Twitter, YouTube and Facebook. St u d y Gu i de
• It engaged legacy media and local government by leveraging the 95
local jobs it created into events and media mentions; it magnified
these with Twitter and Facebook.
Detail1
• Even more innovative: it offered webinars to investment advisors on
how to use LinkedIn to generate interest and boost referrals from
investors. Social business was key to enabling Jefferson to grab
market share during the 2008-2010 recession.
• If you want to show your channel you care, help them reach their
prospects. As Jefferson suggests, Investment Advisors showed their
gratitude by thinking of Jefferson's annuities more often when talking
with their prospects and clients.
• Secondly, don't assume that people know how to use social
technologies; most people think "Facebook is easy," but very few
people know how to use platforms to increase trust, relationship and
business.
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 7
8. Copyrighted
material
Engage Channel with LinkedIn, Twitter
• Finally, social business often works well with high priority initiatives
and legacy processes. The key to creating synergy is to focus on St u d y Gu i de
prospects, not your firm, and to assess your firm's realistic ability to
deliver value--from prospects' point of view, not yours.
• Very few B2B brands or business partners are using social business,
so most channels are ripe for learning. As Jefferson suggests, the
Detail2
brand increases its chance of success when it understands its true
value, in terms of the channel and their prospects and clients. In
2012, brand value may well have changed.
• Most brands' channels represent many product lines. Brands that
help their channels achieve meaningful results with social business
have an opportunity to increase channel loyalty significantly--and
drive uncommon boosts in revenue.
• Social business removes communication barriers, so it often disrupts
legacy relationships among brands, their channels and end clients.
Impartial, rigorous strategy goes a long way in mitigating the risks of
channel confusion. By the way, social business is coming to all
brands' parts of the world at some point, so the only question is
when--not if--they will have to figure it out.
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 8
9. Copyrighted
material
Social Business Powerful in B2B2C
• Watch the video
St u d y Gu i de
– http://youtu.be/xZDRI82Y_3U
• Case study home page Mo re
– http://tinyurl.com/sbscasejefffin
– Podcast (audio only) (L i n ks )
– Other B2B case studies
– More insight into business drivers
– Action steps
• Catch the whole series
– http://www.socialbusinessservices.biz/resources
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 9
10. Copyrighted
material
CSRA Social Business Education
Series
How Social Business Is Changing the Game in B2B:
Sales, Marketing, Human Resources, Product Christopher S. Rollyson
Development and Others Managing Director CSRA
chris@rollyson.net
+1.312.925.1549
http://about.me/csrollyson
http://rollyson.net/consulting
Part1: The Dynamics of Change
Part2: B2B Sales & Marketing Case Studies Resources
Part3: Action Steps: Evolving Sales & Marketing
2012 Roadshow
http://www.socialbusinessservices.biz/resources/
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 10
11. Copyrighted
material
Social Business Services
http://www.socialbusinessservices.biz/resources/
How to evolve sales and marketing
05/05/2012 Social Business Disruption of B2B Sales and Marketing: Rare 2012 Opportunities 11