SlideShare a Scribd company logo
Social Business Strategy for CIOs
How to Outperform Rivals by Using Web 2.0
Adoption Curve
Entire contents © 2008-2010 by Christopher S. Rollyson
Plus: Three Emerging Social Tech Trends
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
2
Agenda
• One: Web 2.0 and the Enterprise
– The opportunity and the challenge
• Two: The Web 2.0 Adoption Curve
– How most of the market will adopt, at a high cost
• Three: A Web 2.0 Investment Strategy
– How you can adopt, at a lower cost by using the Web 2.0
Adoption Curve
• Four: Social Tech Trends to Watch
– Geosocial
– Federated Identity, Web 2.0-style
– Web 3.0
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
3
My Perspective
• 25 years experience as management
consultant and line executive
• Expertise: disruptive innovation, strategy
and transformation
• Strategy and execution for game-changers:
Java, e-business, SOA, Web 2.0, social networks
• Thought leader: 3 blogs in global top 10
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
4
What I’ve Learned about Technology Disruptions
1. In the beginning: small and fringe-y
– “Oh, - - - , my kids do that”
– “That’s for overcaffeinated people with too much
time on their hands”
2. Isolated upsets and denials
– “- - -, no real company is going to (do business
on the Internet)”
3. Tentative consideration
– “We may need a website--but only for some
departments”
4. Full acceptance
– “We need websites for most of our businesses”
– “Why don’t we build private websites for
customers and partners?”
1
2
3
4
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
5
Web 2.0
Social Networks & Web 2.0: Why the Disruption?
• Many-to-many
• Rich asynchronous
• Social ecosystem
• Expertise economy
• Real-time, global
• Inexpensive
• Specific
• Digital, Fast
Blog
Wiki
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
6
The Relationship Life Cycle: Plummeting
Transaction Costs across the Board
1. Discovery
– Finding people with highly specific interests & needs
– Digital breadcrumbs everywhere when you know where to look
2. Invitation
– Initiating a relationship asynchronously
– Practice authenticity and transparency
3. Building
– Developing relationships with interactions
– Focus on building trust
4. Management
– Keeping up my relationship via meaningful interactions
– Online to prequalify
– Offline to build highest value
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
7
Social Networking Meets the Enterprise
Enterprise
• Process-oriented
• Organization
• Involuntary
• Channels, slow
• The multiplicities of push
• Structured, siloed
Social Networking
• People-oriented
• Collaborative
• Voluntary
• Transparent, fast
• Infinite pull, with strings
• Cross-boundary,
emergent
≠
?
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
8
BIG Idea
Web 2.0 will transform
business because it
changes the economics of
relationships... but it’s work
to adapt to the enterprise
1
Web 2.0
and the
Enterprise
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
9
The Web 2.0 Adoption Curve, 2009-2015
How most of the market will evolve through 2015
You are here
2
Web 2.0
Adoption
Curve
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
10
Discover, Hype & Experimentation, 2006-2009
“Irrational exuberance”
• Shiny new toy: “cool”
• Provider-driven marketing
• Superficial stories
• Not much responsibility
• No down side
• Meaningless “metrics”
• Widespread talk of investment
2
Web 2.0
Adoption
Curve
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
11
Failure and Disappointment, 2010
“Ignorant criticism”
• Demotion from silver bullet status
• Mainstream media backlash
• Disillusionment with “ROI”
• No solid up side
• “Harder than we thought”
• Widespread de-investment
2
Web 2.0
Adoption
Curve
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
12
Triumph and Pervasive Adoption, 2011-15
“Maturing investment”
• Relationship-oriented
• Money follows trust
• Specific programs
• Digital social networks enable
more communication
• Widespread ROI models
• Increased competition for
attention
2
Web 2.0
Adoption
Curve
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
13
BIG Idea
The adoption pattern is very
predictable… just reflect on
other disruptions you have
seen
2
Web 2.0
Adoption
Curve
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
14
Risk Mitigation Enables More Aggressive Adoption
Obvious Web 2.0 Risks
• Negative word of mouth
• Embarrassment by not
being “with it”
• Loss of brand value due to
competitor success
Overlooked Web 2.0 Risks
• Opportunity cost
• Loss of competitiveness
due to inferior collaboration
• Investment
mismanagement & under-
investment
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
15
Using the Adoption Curve to Outperform Rivals
The power of risk mitigation
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
16
The Stages
• Assess
– Match goals with organization
and stakeholder realities
• Pilot
– Try social networking initiatives
in small chunks to manage risk
– Learn & iterate in short cycles
• Scale
– Expand elements of effective
pilots, expand scope and scale
• Integrate
– When you stabilize social
networking processes,
integrate them with legacy
Techniques
• Rapid cycles
– Short feedback loops enable
fast correction, less waste
• Transparency and inclusion
– Involve legal, PR, revenue
owners and accounting early
• Focus on external and internal
stakeholders
– External focus on workstreams
within the ecosystem
– Explicit focus on change
• Budgeting
– Structure pilots to minimize
need for normal ROI process
Risk Mitigation Approach
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
17
Avoiding Common Pitfalls
• Leading with technology
– Technology imposes process on people
and they don’t adopt
• Having fuzzy, non-actionable goals
– Results harder to track, and your initiative loses support
• Focus on what your firm needs rather than stakeholders
– SHs will not be stimulated and will not engage
• Chunking innovation too large
– Spend too long on ROI discussions
• Depending too much on experts and vendors
– Web 2.0 is core; it needs to become your O/S
• Falling into the efficiency tech trap, not using portfolio
– Letting a monolithic tech solution be everything to everyone
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
18
Investment Process
1. Begin with due diligence
– Be explicit: what stakeholders do you want to engage?
– Understand the ecosystem: where do they interact most?
– Motivations: what is important to them?
2. Assess your capabilities
– What meaningful expertise can you contribute consistently?
– Identify organizational risks and barriers
3. Start with small-but-important pilots, and measure constantly
– Small to manage cost risk and minimize ROI discussion
– Measure/adjust to catch mistakes quickly
– Build to last, and propagate skills
BloggingWhite Label
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
19
Example Pilots
• Blog outreach program
• LinkedIn Group
• Microblogging
• Facebook Group or Page
• Cause-focused community
• YouTube campaign
• MySpace Site or Group
Blogging
White Label
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
20
Ecosystem vision Company vision Pilots launched
Progress: Social Network Roadmap Pilot Overview
• Assess Web 2.0
environment
• Identify & rank
stakeholders (SH) &
basic work processes
• Web 2.0 analysis
• Brand analysis
• SNR Analytics
• SH activity/advanced
workstreams
• Identify firm value &
how it transfers to
Web 2.0 venues
• Assess resources to
engage SHs
• Measure gaps
• SocialBusinessStrategy
• Design pilots to
mitigate risk
• Fast cycles with
rapid feedback
• Small investments
• Portfolio approach
• Skills transfer focus
• Measurements
Phase2
Web 2.0 Readiness
Assessment
Phase1
Web 2.0 Ecosystem
Audit
Phase3
Web 2.0 Pilots
End
State
Requirements for Pilots
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
21
BIG Idea
Web 2.0 is 21st century
dialtone: adoption is a
strategic necessity…
getting this right will
determine winners
3
Web 2.0
Investment
Strategy
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
22
Three Social Technologies That Change the Rules
Geosocial
• Transforming retail
– Social experience
– Discoverable
– Real-time
– Excite people to
invoke their social
graphs
• The good and
social
• Points: think Miles
for everything
Federated Identity
• Facebook/Google:
social commerce
• Large user base
• It’s easy to use
• Take your friends
with you
• Unlimited decision
makers/influencers
• “Like” buttons:
leverages social
graph
4
Three
Social
Tech
Trends
to Watch
Semantic & Geoweb
• Building the
geoweb every day
– Photos, vids
– Comments
– Reviews
• Kyte Mobile
• Apple Faces
• Algorithms will
increasingly inter-
operate
More—http://socialnetworkroadmap.com/index/?p=771
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
23
BIG Idea
The social channel of value
will pervade business: firms
will increasingly compete
and differentiate in the
social channel
4
Three
Social
Tech
Trends
to Watch
Web 2.0 Investment Strategy11/17/2010
Copyrighted
material
Confidential
24
Progress: Contact
• The Social Network Roadmap
– Helps companies use Web 2.0 for innovation
– http://socialnetworkroadmap.com
– Blog rated #1 worldwide by Technorati
• The Global Human Capital Journal
– CEO/CMO/CIO journal for innovation
– Currently rated #10 worldwide by Technorati
– http://globalhumancapital.org
• The Executive’s Guide to Web 2.0
– EGLI blog #4 worldwide by Technorati
– EGTW management advice for Twitter, blogging
– EGFB management advice for Facebook
– http://executivesguide-web20.com
• Social networks
– http://www.linkedin.com/in/csrollyson
– http://www.facebook.com/csrollyson
– http://myspace.com/csrollyson
– http://tinyurl.com/orkut-csrollyson
– http://tinyurl.com/xing-csrollyson
Microblogs & Video
http://twitter.com/snroadmap
http://twitter.com/eglii
http://twitter.com/egtw
http://twitter.com/egfb
http://twitter.com/csrollyson
http://identi.ca/csrollyson
http://kwippy.com/csrollyson
http://csrollyson/tumblr.com/
http://plurk.com/user/csrollyson
http://friendfeed.com/csrollyson
http://youtube.com/user/csrollyson
Other
skype/IM - csrollyson
iphone - chris@rollyson.net
iphone +1.312.925.1549

More Related Content

What's hot

How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social Networks
CSRA, Inc.
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
Seismonaut
 
Dave Fleet - Making the Most of Social Media Trends in 2011
Dave Fleet - Making the Most of Social Media Trends in 2011Dave Fleet - Making the Most of Social Media Trends in 2011
Dave Fleet - Making the Most of Social Media Trends in 2011
CanadaHelps / MyCharityConnects
 
What is "Social Business Strategy?"
What is "Social Business Strategy?"What is "Social Business Strategy?"
What is "Social Business Strategy?"
Delaney Turner
 
Future of 'Social Media' - 2012
Future of 'Social Media' - 2012Future of 'Social Media' - 2012
Future of 'Social Media' - 2012
FUSE Marketing Group
 
Social networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterpriseSocial networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterprise
Ramez Al-Fayez
 
Webinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
Webinar: Social in SharePoint 2013 On-Premise: Optimize and StrategizeWebinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
Webinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
WithumSmith+Brown, formerly Portal Solutions
 
Crowdfunding. Social Entrepreneurship (4/6)
Crowdfunding. Social Entrepreneurship (4/6)Crowdfunding. Social Entrepreneurship (4/6)
Crowdfunding. Social Entrepreneurship (4/6)
Nee | Meaningful Labs
 
Successful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsSuccessful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB tools
Prageeth Sandakalum
 
SharePoint 2010: A Social Primer
SharePoint 2010: A Social PrimerSharePoint 2010: A Social Primer
SharePoint 2010: A Social Primer
Edgewater
 
Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)
Prescient Digital Media
 
Leading Edge Forum - BRMI Presentation
Leading Edge Forum - BRMI PresentationLeading Edge Forum - BRMI Presentation
Leading Edge Forum - BRMI Presentation
Ibrahim Jackson
 
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
Ibrahim Jackson
 
Speaker 1 Bettina Kahlau
Speaker 1   Bettina KahlauSpeaker 1   Bettina Kahlau
Speaker 1 Bettina Kahlau
Arjen Strijker
 
Building a social business – combining external and internal social media
Building a social business – combining external and internal social mediaBuilding a social business – combining external and internal social media
Building a social business – combining external and internal social media
Zipipop Freud
 
Establishing practical governance_intranets2015
Establishing practical governance_intranets2015Establishing practical governance_intranets2015
Establishing practical governance_intranets2015
Susan Hanley
 
View event presentation – the evolution of the corporate website
View event presentation – the evolution of the corporate websiteView event presentation – the evolution of the corporate website
View event presentation – the evolution of the corporate website
View Strategic PLC
 
LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions
Grand Valley State University
 
SharePoint Social: The business case for collaboration
SharePoint Social: The business case for collaborationSharePoint Social: The business case for collaboration
SharePoint Social: The business case for collaboration
Edgewater
 
More Bang for Your Buck: How to Work with an Open Source Foundation
More Bang for Your Buck: How to Work with an Open Source FoundationMore Bang for Your Buck: How to Work with an Open Source Foundation
More Bang for Your Buck: How to Work with an Open Source Foundation
Samsung Open Source Group
 

What's hot (20)

How Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social NetworksHow Google+ Will Trivialize Pureplay Social Networks
How Google+ Will Trivialize Pureplay Social Networks
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
 
Dave Fleet - Making the Most of Social Media Trends in 2011
Dave Fleet - Making the Most of Social Media Trends in 2011Dave Fleet - Making the Most of Social Media Trends in 2011
Dave Fleet - Making the Most of Social Media Trends in 2011
 
What is "Social Business Strategy?"
What is "Social Business Strategy?"What is "Social Business Strategy?"
What is "Social Business Strategy?"
 
Future of 'Social Media' - 2012
Future of 'Social Media' - 2012Future of 'Social Media' - 2012
Future of 'Social Media' - 2012
 
Social networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterpriseSocial networks and social media analysis in the context of the enterprise
Social networks and social media analysis in the context of the enterprise
 
Webinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
Webinar: Social in SharePoint 2013 On-Premise: Optimize and StrategizeWebinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
Webinar: Social in SharePoint 2013 On-Premise: Optimize and Strategize
 
Crowdfunding. Social Entrepreneurship (4/6)
Crowdfunding. Social Entrepreneurship (4/6)Crowdfunding. Social Entrepreneurship (4/6)
Crowdfunding. Social Entrepreneurship (4/6)
 
Successful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB toolsSuccessful Employee Engagement through Sharepoint OOTB tools
Successful Employee Engagement through Sharepoint OOTB tools
 
SharePoint 2010: A Social Primer
SharePoint 2010: A Social PrimerSharePoint 2010: A Social Primer
SharePoint 2010: A Social Primer
 
Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)Digital Workplace Case Studies (Intranet)
Digital Workplace Case Studies (Intranet)
 
Leading Edge Forum - BRMI Presentation
Leading Edge Forum - BRMI PresentationLeading Edge Forum - BRMI Presentation
Leading Edge Forum - BRMI Presentation
 
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
BRMs Must Add Digital Business Leadership Skills To Their Toolkit To Remain S...
 
Speaker 1 Bettina Kahlau
Speaker 1   Bettina KahlauSpeaker 1   Bettina Kahlau
Speaker 1 Bettina Kahlau
 
Building a social business – combining external and internal social media
Building a social business – combining external and internal social mediaBuilding a social business – combining external and internal social media
Building a social business – combining external and internal social media
 
Establishing practical governance_intranets2015
Establishing practical governance_intranets2015Establishing practical governance_intranets2015
Establishing practical governance_intranets2015
 
View event presentation – the evolution of the corporate website
View event presentation – the evolution of the corporate websiteView event presentation – the evolution of the corporate website
View event presentation – the evolution of the corporate website
 
LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions LinkedIn for Mergers and Acquisitions
LinkedIn for Mergers and Acquisitions
 
SharePoint Social: The business case for collaboration
SharePoint Social: The business case for collaborationSharePoint Social: The business case for collaboration
SharePoint Social: The business case for collaboration
 
More Bang for Your Buck: How to Work with an Open Source Foundation
More Bang for Your Buck: How to Work with an Open Source FoundationMore Bang for Your Buck: How to Work with an Open Source Foundation
More Bang for Your Buck: How to Work with an Open Source Foundation
 

Viewers also liked

CV 2014
CV 2014CV 2014
CV 2014
chris wretham
 
Repubblica.it - Generazione social network la chance dei giovani in azienda
Repubblica.it - Generazione social network la chance dei giovani in aziendaRepubblica.it - Generazione social network la chance dei giovani in azienda
Repubblica.it - Generazione social network la chance dei giovani in aziendaAlessandro Prunesti
 
Newsletterajul10[1]
Newsletterajul10[1]Newsletterajul10[1]
Newsletterajul10[1]
Usapeec
 
Venezuela
VenezuelaVenezuela
Una navidad con Dee-Dee
Una navidad con Dee-DeeUna navidad con Dee-Dee
Una navidad con Dee-Dee
yisel1992
 
Farmacovigilancia junio 2013 uft
Farmacovigilancia junio 2013 uftFarmacovigilancia junio 2013 uft
Farmacovigilancia junio 2013 uft
Alejandro Letelier
 
El Cultural: Ángeles Blancas en la piel de Lou Salome
El Cultural: Ángeles Blancas en la piel de Lou SalomeEl Cultural: Ángeles Blancas en la piel de Lou Salome
El Cultural: Ángeles Blancas en la piel de Lou Salome
3C Media Cultura
 
Trevor Horner - Curriculum Vitae
Trevor Horner - Curriculum VitaeTrevor Horner - Curriculum Vitae
Trevor Horner - Curriculum Vitae
Trevor Horner
 
Rick Kerner for Harrisburg University
Rick Kerner for Harrisburg UniversityRick Kerner for Harrisburg University
Rick Kerner for Harrisburg University
trainer_guy
 
Farmacos antineoplasicos abril 2013 uft
Farmacos antineoplasicos abril 2013 uftFarmacos antineoplasicos abril 2013 uft
Farmacos antineoplasicos abril 2013 uft
Alejandro Letelier
 
Factores que afectan el proceso intelectual y cognitivo en el ser humano
Factores que afectan el proceso intelectual y cognitivo en el ser humanoFactores que afectan el proceso intelectual y cognitivo en el ser humano
Factores que afectan el proceso intelectual y cognitivo en el ser humano
NefertitideMorgan
 
Есть ли мясо в колбасе?
Есть ли мясо в колбасе?Есть ли мясо в колбасе?
Есть ли мясо в колбасе?himioteacher
 
Aines 1
Aines 1Aines 1
Farmacos sist resp junio 2013 sesion 2.1 uft
Farmacos sist resp junio 2013 sesion 2.1 uftFarmacos sist resp junio 2013 sesion 2.1 uft
Farmacos sist resp junio 2013 sesion 2.1 uft
Alejandro Letelier
 
Propuesta de predio. bugambilias zapopan.
Propuesta de predio. bugambilias zapopan.Propuesta de predio. bugambilias zapopan.
Propuesta de predio. bugambilias zapopan.
Charlsarq
 
20090605 Anysurfer Bart Simons
20090605 Anysurfer Bart Simons20090605 Anysurfer Bart Simons
20090605 Anysurfer Bart Simons
FARO
 
Cassandra steen.ppt tegou eygenia a2
Cassandra steen.ppt tegou eygenia a2Cassandra steen.ppt tegou eygenia a2
Cassandra steen.ppt tegou eygenia a2Maria Chatzigiossi
 

Viewers also liked (20)

CV 2014
CV 2014CV 2014
CV 2014
 
Repubblica.it - Generazione social network la chance dei giovani in azienda
Repubblica.it - Generazione social network la chance dei giovani in aziendaRepubblica.it - Generazione social network la chance dei giovani in azienda
Repubblica.it - Generazione social network la chance dei giovani in azienda
 
liu xaobo
liu xaoboliu xaobo
liu xaobo
 
Newsletterajul10[1]
Newsletterajul10[1]Newsletterajul10[1]
Newsletterajul10[1]
 
Venezuela
VenezuelaVenezuela
Venezuela
 
Una navidad con Dee-Dee
Una navidad con Dee-DeeUna navidad con Dee-Dee
Una navidad con Dee-Dee
 
Prueba
PruebaPrueba
Prueba
 
Farmacovigilancia junio 2013 uft
Farmacovigilancia junio 2013 uftFarmacovigilancia junio 2013 uft
Farmacovigilancia junio 2013 uft
 
El Cultural: Ángeles Blancas en la piel de Lou Salome
El Cultural: Ángeles Blancas en la piel de Lou SalomeEl Cultural: Ángeles Blancas en la piel de Lou Salome
El Cultural: Ángeles Blancas en la piel de Lou Salome
 
Trevor Horner - Curriculum Vitae
Trevor Horner - Curriculum VitaeTrevor Horner - Curriculum Vitae
Trevor Horner - Curriculum Vitae
 
Rick Kerner for Harrisburg University
Rick Kerner for Harrisburg UniversityRick Kerner for Harrisburg University
Rick Kerner for Harrisburg University
 
Justin bieber germanika kryst
Justin bieber  germanika krystJustin bieber  germanika kryst
Justin bieber germanika kryst
 
Farmacos antineoplasicos abril 2013 uft
Farmacos antineoplasicos abril 2013 uftFarmacos antineoplasicos abril 2013 uft
Farmacos antineoplasicos abril 2013 uft
 
Factores que afectan el proceso intelectual y cognitivo en el ser humano
Factores que afectan el proceso intelectual y cognitivo en el ser humanoFactores que afectan el proceso intelectual y cognitivo en el ser humano
Factores que afectan el proceso intelectual y cognitivo en el ser humano
 
Есть ли мясо в колбасе?
Есть ли мясо в колбасе?Есть ли мясо в колбасе?
Есть ли мясо в колбасе?
 
Aines 1
Aines 1Aines 1
Aines 1
 
Farmacos sist resp junio 2013 sesion 2.1 uft
Farmacos sist resp junio 2013 sesion 2.1 uftFarmacos sist resp junio 2013 sesion 2.1 uft
Farmacos sist resp junio 2013 sesion 2.1 uft
 
Propuesta de predio. bugambilias zapopan.
Propuesta de predio. bugambilias zapopan.Propuesta de predio. bugambilias zapopan.
Propuesta de predio. bugambilias zapopan.
 
20090605 Anysurfer Bart Simons
20090605 Anysurfer Bart Simons20090605 Anysurfer Bart Simons
20090605 Anysurfer Bart Simons
 
Cassandra steen.ppt tegou eygenia a2
Cassandra steen.ppt tegou eygenia a2Cassandra steen.ppt tegou eygenia a2
Cassandra steen.ppt tegou eygenia a2
 

Similar to Social Business Strategy for CIOs: How to Invest Using the Adoption Curve

Reporting 3.0: A Call for Participation
Reporting 3.0: A Call for Participation Reporting 3.0: A Call for Participation
Reporting 3.0: A Call for Participation
Wayne Visser
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
ThoughtFarmer
 
Dlr investor-day-presentation-10-06-15-final
Dlr investor-day-presentation-10-06-15-finalDlr investor-day-presentation-10-06-15-final
Dlr investor-day-presentation-10-06-15-final
ir_digitalrealty
 
Digital Realty Investor Day Presentation
Digital Realty Investor Day PresentationDigital Realty Investor Day Presentation
Digital Realty Investor Day Presentation
ir_digitalrealty
 
Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011
Tim Nicholas AMAMI CPM
 
Chip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno, MBA
 
SROI - Moving the conversation from cost to value - SiMPACT
SROI  - Moving the conversation from cost to value - SiMPACTSROI  - Moving the conversation from cost to value - SiMPACT
SROI - Moving the conversation from cost to value - SiMPACT
CesToronto
 
Social Intranet Content Management Webinar November 2014
Social Intranet Content Management Webinar November 2014Social Intranet Content Management Webinar November 2014
Social Intranet Content Management Webinar November 2014
Prescient Digital Media
 
Business architecture & agile architecture
Business architecture & agile architectureBusiness architecture & agile architecture
Business architecture & agile architecture
Krzysztof Tomkiewicz
 
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
Johnny Moi
 
Finance Transformation 20 Steps
Finance Transformation 20 StepsFinance Transformation 20 Steps
Finance Transformation 20 Steps
Phil Keet
 
BusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry ProjectBusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry Project
Carlos F. Camargo, Ph.D. - Realtor, CalBRE #01988431
 
BizProjects
BizProjectsBizProjects
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Rajendra Inani
 
Simplifying complexity of Digital journey
Simplifying complexity of Digital journey Simplifying complexity of Digital journey
Simplifying complexity of Digital journey
AgileNetwork
 
Agile Marketing Engagement Strategies - Digital Industry Networks
Agile Marketing Engagement Strategies - Digital Industry NetworksAgile Marketing Engagement Strategies - Digital Industry Networks
Agile Marketing Engagement Strategies - Digital Industry Networks
Andy McCartney
 
Thought leadership hcl launchpad
Thought leadership   hcl launchpadThought leadership   hcl launchpad
Thought leadership hcl launchpad
Mohit Gaur
 
Enterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivityEnterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivity
Rob_Narejko
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby Ward
Prescient Digital Media
 
Supplement For Secrets Of Successful Portals Presentation
Supplement For Secrets Of Successful Portals PresentationSupplement For Secrets Of Successful Portals Presentation
Supplement For Secrets Of Successful Portals Presentation
Susan Hanley
 

Similar to Social Business Strategy for CIOs: How to Invest Using the Adoption Curve (20)

Reporting 3.0: A Call for Participation
Reporting 3.0: A Call for Participation Reporting 3.0: A Call for Participation
Reporting 3.0: A Call for Participation
 
10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet10 Strategies For Getting the Most Out of your Social Intranet
10 Strategies For Getting the Most Out of your Social Intranet
 
Dlr investor-day-presentation-10-06-15-final
Dlr investor-day-presentation-10-06-15-finalDlr investor-day-presentation-10-06-15-final
Dlr investor-day-presentation-10-06-15-final
 
Digital Realty Investor Day Presentation
Digital Realty Investor Day PresentationDigital Realty Investor Day Presentation
Digital Realty Investor Day Presentation
 
Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011Dreamcore Conference presentation - 5 Oct 2011
Dreamcore Conference presentation - 5 Oct 2011
 
Chip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno and Ed Sarausad UW TMBA Capstone
 
SROI - Moving the conversation from cost to value - SiMPACT
SROI  - Moving the conversation from cost to value - SiMPACTSROI  - Moving the conversation from cost to value - SiMPACT
SROI - Moving the conversation from cost to value - SiMPACT
 
Social Intranet Content Management Webinar November 2014
Social Intranet Content Management Webinar November 2014Social Intranet Content Management Webinar November 2014
Social Intranet Content Management Webinar November 2014
 
Business architecture & agile architecture
Business architecture & agile architectureBusiness architecture & agile architecture
Business architecture & agile architecture
 
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
World's First Blockchain Social Stock Exchange (BSSE) with multiple framework...
 
Finance Transformation 20 Steps
Finance Transformation 20 StepsFinance Transformation 20 Steps
Finance Transformation 20 Steps
 
BusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry ProjectBusinessProjects.com Market Segmentation and Entry Project
BusinessProjects.com Market Segmentation and Entry Project
 
BizProjects
BizProjectsBizProjects
BizProjects
 
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
Epgp (one year) 2009-10_mis_group assignment_group 4_7jan10
 
Simplifying complexity of Digital journey
Simplifying complexity of Digital journey Simplifying complexity of Digital journey
Simplifying complexity of Digital journey
 
Agile Marketing Engagement Strategies - Digital Industry Networks
Agile Marketing Engagement Strategies - Digital Industry NetworksAgile Marketing Engagement Strategies - Digital Industry Networks
Agile Marketing Engagement Strategies - Digital Industry Networks
 
Thought leadership hcl launchpad
Thought leadership   hcl launchpadThought leadership   hcl launchpad
Thought leadership hcl launchpad
 
Enterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivityEnterprise 2.0: Using inexpensive technology to increase business productivity
Enterprise 2.0: Using inexpensive technology to increase business productivity
 
Social intranet content management by Toby Ward
Social intranet content management by Toby WardSocial intranet content management by Toby Ward
Social intranet content management by Toby Ward
 
Supplement For Secrets Of Successful Portals Presentation
Supplement For Secrets Of Successful Portals PresentationSupplement For Secrets Of Successful Portals Presentation
Supplement For Secrets Of Successful Portals Presentation
 

More from CSRA, Inc.

Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsResumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
CSRA, Inc.
 
Experiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI AlarmsExperiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI Alarms
CSRA, Inc.
 
Experiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing valueExperiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing value
CSRA, Inc.
 
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOsDigital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
CSRA, Inc.
 
Drive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social TechnologiesDrive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social Technologies
CSRA, Inc.
 
LinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for ExecutivesLinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for Executives
CSRA, Inc.
 
Linked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career AcceleratorLinked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career Accelerator
CSRA, Inc.
 
17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks
CSRA, Inc.
 
Pan iit09 pdn1-pub
Pan iit09 pdn1-pubPan iit09 pdn1-pub
Pan iit09 pdn1-pub
CSRA, Inc.
 
Transourcing transf fwk_2-short
Transourcing transf fwk_2-shortTransourcing transf fwk_2-short
Transourcing transf fwk_2-short
CSRA, Inc.
 
B2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson FinancialB2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson Financial
CSRA, Inc.
 
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
CSRA, Inc.
 
Web 2.0 Investment Strategy
Web 2.0 Investment StrategyWeb 2.0 Investment Strategy
Web 2.0 Investment Strategy
CSRA, Inc.
 
Social Networks for Innovation
Social Networks for InnovationSocial Networks for Innovation
Social Networks for Innovation
CSRA, Inc.
 
21st century brand management: how to increase relevance to social network-en...
21st century brand management: how to increase relevance to social network-en...21st century brand management: how to increase relevance to social network-en...
21st century brand management: how to increase relevance to social network-en...
CSRA, Inc.
 
Soc Nwks Healthcare5
Soc Nwks Healthcare5Soc Nwks Healthcare5
Soc Nwks Healthcare5
CSRA, Inc.
 
Marketing20 Ama Sep2008r
Marketing20 Ama Sep2008rMarketing20 Ama Sep2008r
Marketing20 Ama Sep2008r
CSRA, Inc.
 
Linked In Exec4r
Linked In Exec4rLinked In Exec4r
Linked In Exec4r
CSRA, Inc.
 
Web20 Ecosystem1
Web20 Ecosystem1Web20 Ecosystem1
Web20 Ecosystem1
CSRA, Inc.
 
Ent Socnwk Roadmap3
Ent Socnwk Roadmap3Ent Socnwk Roadmap3
Ent Socnwk Roadmap3
CSRA, Inc.
 

More from CSRA, Inc. (20)

Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into JobsResumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
Resumes and Handbills Are Dead: Use Scenarios to Network Into Jobs
 
Experiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI AlarmsExperiential Social Media Case Study for USI Alarms
Experiential Social Media Case Study for USI Alarms
 
Experiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing valueExperiential Social Media: A new age of marketing value
Experiential Social Media: A new age of marketing value
 
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOsDigital Transformation, CDOs & Rare Career Opportunities for CIOs
Digital Transformation, CDOs & Rare Career Opportunities for CIOs
 
Drive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social TechnologiesDrive Job and Consulting Opportunities with Social Technologies
Drive Job and Consulting Opportunities with Social Technologies
 
LinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for ExecutivesLinkedIn: Double Breakthrough for Executives
LinkedIn: Double Breakthrough for Executives
 
Linked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career AcceleratorLinked: Executives' 21st Century Career Accelerator
Linked: Executives' 21st Century Career Accelerator
 
17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks17 Visionaries 2010 Predictions for Enterprise Social Networks
17 Visionaries 2010 Predictions for Enterprise Social Networks
 
Pan iit09 pdn1-pub
Pan iit09 pdn1-pubPan iit09 pdn1-pub
Pan iit09 pdn1-pub
 
Transourcing transf fwk_2-short
Transourcing transf fwk_2-shortTransourcing transf fwk_2-short
Transourcing transf fwk_2-short
 
B2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson FinancialB2B Social Business Case Study Guide: Jefferson Financial
B2B Social Business Case Study Guide: Jefferson Financial
 
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)
 
Web 2.0 Investment Strategy
Web 2.0 Investment StrategyWeb 2.0 Investment Strategy
Web 2.0 Investment Strategy
 
Social Networks for Innovation
Social Networks for InnovationSocial Networks for Innovation
Social Networks for Innovation
 
21st century brand management: how to increase relevance to social network-en...
21st century brand management: how to increase relevance to social network-en...21st century brand management: how to increase relevance to social network-en...
21st century brand management: how to increase relevance to social network-en...
 
Soc Nwks Healthcare5
Soc Nwks Healthcare5Soc Nwks Healthcare5
Soc Nwks Healthcare5
 
Marketing20 Ama Sep2008r
Marketing20 Ama Sep2008rMarketing20 Ama Sep2008r
Marketing20 Ama Sep2008r
 
Linked In Exec4r
Linked In Exec4rLinked In Exec4r
Linked In Exec4r
 
Web20 Ecosystem1
Web20 Ecosystem1Web20 Ecosystem1
Web20 Ecosystem1
 
Ent Socnwk Roadmap3
Ent Socnwk Roadmap3Ent Socnwk Roadmap3
Ent Socnwk Roadmap3
 

Recently uploaded

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
Helen Meek
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
pavelborek
 
L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
SPATPortToamasina
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
heyfairies7
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Excel coatings
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
satta Matta matka 143 Kalyan chart jodi 6366249026
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
ConveyorSystem
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Truck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers ChennaiTruck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers Chennai
ConveyorSystem
 
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) PrincipleMECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
Operational Excellence Consulting
 

Recently uploaded (20)

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
 
L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023L'indice de performance des ports à conteneurs de l'année 2023
L'indice de performance des ports à conteneurs de l'année 2023
 
japanese language course in delhi near me
japanese language course in delhi near mejapanese language course in delhi near me
japanese language course in delhi near me
 
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based SolutionsRevolutionizing Surface Protection Xlcoatings Nano Based Solutions
Revolutionizing Surface Protection Xlcoatings Nano Based Solutions
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Truck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers ChennaiTruck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers Chennai
 
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) PrincipleMECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
 

Social Business Strategy for CIOs: How to Invest Using the Adoption Curve

  • 1. Social Business Strategy for CIOs How to Outperform Rivals by Using Web 2.0 Adoption Curve Entire contents © 2008-2010 by Christopher S. Rollyson Plus: Three Emerging Social Tech Trends
  • 2. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 2 Agenda • One: Web 2.0 and the Enterprise – The opportunity and the challenge • Two: The Web 2.0 Adoption Curve – How most of the market will adopt, at a high cost • Three: A Web 2.0 Investment Strategy – How you can adopt, at a lower cost by using the Web 2.0 Adoption Curve • Four: Social Tech Trends to Watch – Geosocial – Federated Identity, Web 2.0-style – Web 3.0
  • 3. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 3 My Perspective • 25 years experience as management consultant and line executive • Expertise: disruptive innovation, strategy and transformation • Strategy and execution for game-changers: Java, e-business, SOA, Web 2.0, social networks • Thought leader: 3 blogs in global top 10 1 Web 2.0 and the Enterprise
  • 4. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 4 What I’ve Learned about Technology Disruptions 1. In the beginning: small and fringe-y – “Oh, - - - , my kids do that” – “That’s for overcaffeinated people with too much time on their hands” 2. Isolated upsets and denials – “- - -, no real company is going to (do business on the Internet)” 3. Tentative consideration – “We may need a website--but only for some departments” 4. Full acceptance – “We need websites for most of our businesses” – “Why don’t we build private websites for customers and partners?” 1 2 3 4 1 Web 2.0 and the Enterprise
  • 5. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 5 Web 2.0 Social Networks & Web 2.0: Why the Disruption? • Many-to-many • Rich asynchronous • Social ecosystem • Expertise economy • Real-time, global • Inexpensive • Specific • Digital, Fast Blog Wiki 1 Web 2.0 and the Enterprise
  • 6. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 6 The Relationship Life Cycle: Plummeting Transaction Costs across the Board 1. Discovery – Finding people with highly specific interests & needs – Digital breadcrumbs everywhere when you know where to look 2. Invitation – Initiating a relationship asynchronously – Practice authenticity and transparency 3. Building – Developing relationships with interactions – Focus on building trust 4. Management – Keeping up my relationship via meaningful interactions – Online to prequalify – Offline to build highest value 1 Web 2.0 and the Enterprise
  • 7. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 7 Social Networking Meets the Enterprise Enterprise • Process-oriented • Organization • Involuntary • Channels, slow • The multiplicities of push • Structured, siloed Social Networking • People-oriented • Collaborative • Voluntary • Transparent, fast • Infinite pull, with strings • Cross-boundary, emergent ≠ ? 1 Web 2.0 and the Enterprise
  • 8. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 8 BIG Idea Web 2.0 will transform business because it changes the economics of relationships... but it’s work to adapt to the enterprise 1 Web 2.0 and the Enterprise
  • 9. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 9 The Web 2.0 Adoption Curve, 2009-2015 How most of the market will evolve through 2015 You are here 2 Web 2.0 Adoption Curve
  • 10. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 10 Discover, Hype & Experimentation, 2006-2009 “Irrational exuberance” • Shiny new toy: “cool” • Provider-driven marketing • Superficial stories • Not much responsibility • No down side • Meaningless “metrics” • Widespread talk of investment 2 Web 2.0 Adoption Curve
  • 11. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 11 Failure and Disappointment, 2010 “Ignorant criticism” • Demotion from silver bullet status • Mainstream media backlash • Disillusionment with “ROI” • No solid up side • “Harder than we thought” • Widespread de-investment 2 Web 2.0 Adoption Curve
  • 12. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 12 Triumph and Pervasive Adoption, 2011-15 “Maturing investment” • Relationship-oriented • Money follows trust • Specific programs • Digital social networks enable more communication • Widespread ROI models • Increased competition for attention 2 Web 2.0 Adoption Curve
  • 13. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 13 BIG Idea The adoption pattern is very predictable… just reflect on other disruptions you have seen 2 Web 2.0 Adoption Curve
  • 14. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 14 Risk Mitigation Enables More Aggressive Adoption Obvious Web 2.0 Risks • Negative word of mouth • Embarrassment by not being “with it” • Loss of brand value due to competitor success Overlooked Web 2.0 Risks • Opportunity cost • Loss of competitiveness due to inferior collaboration • Investment mismanagement & under- investment 3 Web 2.0 Investment Strategy
  • 15. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 15 Using the Adoption Curve to Outperform Rivals The power of risk mitigation 3 Web 2.0 Investment Strategy
  • 16. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 16 The Stages • Assess – Match goals with organization and stakeholder realities • Pilot – Try social networking initiatives in small chunks to manage risk – Learn & iterate in short cycles • Scale – Expand elements of effective pilots, expand scope and scale • Integrate – When you stabilize social networking processes, integrate them with legacy Techniques • Rapid cycles – Short feedback loops enable fast correction, less waste • Transparency and inclusion – Involve legal, PR, revenue owners and accounting early • Focus on external and internal stakeholders – External focus on workstreams within the ecosystem – Explicit focus on change • Budgeting – Structure pilots to minimize need for normal ROI process Risk Mitigation Approach 3 Web 2.0 Investment Strategy
  • 17. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 17 Avoiding Common Pitfalls • Leading with technology – Technology imposes process on people and they don’t adopt • Having fuzzy, non-actionable goals – Results harder to track, and your initiative loses support • Focus on what your firm needs rather than stakeholders – SHs will not be stimulated and will not engage • Chunking innovation too large – Spend too long on ROI discussions • Depending too much on experts and vendors – Web 2.0 is core; it needs to become your O/S • Falling into the efficiency tech trap, not using portfolio – Letting a monolithic tech solution be everything to everyone 3 Web 2.0 Investment Strategy
  • 18. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 18 Investment Process 1. Begin with due diligence – Be explicit: what stakeholders do you want to engage? – Understand the ecosystem: where do they interact most? – Motivations: what is important to them? 2. Assess your capabilities – What meaningful expertise can you contribute consistently? – Identify organizational risks and barriers 3. Start with small-but-important pilots, and measure constantly – Small to manage cost risk and minimize ROI discussion – Measure/adjust to catch mistakes quickly – Build to last, and propagate skills BloggingWhite Label 3 Web 2.0 Investment Strategy
  • 19. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 19 Example Pilots • Blog outreach program • LinkedIn Group • Microblogging • Facebook Group or Page • Cause-focused community • YouTube campaign • MySpace Site or Group Blogging White Label 3 Web 2.0 Investment Strategy
  • 20. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 20 Ecosystem vision Company vision Pilots launched Progress: Social Network Roadmap Pilot Overview • Assess Web 2.0 environment • Identify & rank stakeholders (SH) & basic work processes • Web 2.0 analysis • Brand analysis • SNR Analytics • SH activity/advanced workstreams • Identify firm value & how it transfers to Web 2.0 venues • Assess resources to engage SHs • Measure gaps • SocialBusinessStrategy • Design pilots to mitigate risk • Fast cycles with rapid feedback • Small investments • Portfolio approach • Skills transfer focus • Measurements Phase2 Web 2.0 Readiness Assessment Phase1 Web 2.0 Ecosystem Audit Phase3 Web 2.0 Pilots End State Requirements for Pilots 3 Web 2.0 Investment Strategy
  • 21. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 21 BIG Idea Web 2.0 is 21st century dialtone: adoption is a strategic necessity… getting this right will determine winners 3 Web 2.0 Investment Strategy
  • 22. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 22 Three Social Technologies That Change the Rules Geosocial • Transforming retail – Social experience – Discoverable – Real-time – Excite people to invoke their social graphs • The good and social • Points: think Miles for everything Federated Identity • Facebook/Google: social commerce • Large user base • It’s easy to use • Take your friends with you • Unlimited decision makers/influencers • “Like” buttons: leverages social graph 4 Three Social Tech Trends to Watch Semantic & Geoweb • Building the geoweb every day – Photos, vids – Comments – Reviews • Kyte Mobile • Apple Faces • Algorithms will increasingly inter- operate More—http://socialnetworkroadmap.com/index/?p=771
  • 23. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 23 BIG Idea The social channel of value will pervade business: firms will increasingly compete and differentiate in the social channel 4 Three Social Tech Trends to Watch
  • 24. Web 2.0 Investment Strategy11/17/2010 Copyrighted material Confidential 24 Progress: Contact • The Social Network Roadmap – Helps companies use Web 2.0 for innovation – http://socialnetworkroadmap.com – Blog rated #1 worldwide by Technorati • The Global Human Capital Journal – CEO/CMO/CIO journal for innovation – Currently rated #10 worldwide by Technorati – http://globalhumancapital.org • The Executive’s Guide to Web 2.0 – EGLI blog #4 worldwide by Technorati – EGTW management advice for Twitter, blogging – EGFB management advice for Facebook – http://executivesguide-web20.com • Social networks – http://www.linkedin.com/in/csrollyson – http://www.facebook.com/csrollyson – http://myspace.com/csrollyson – http://tinyurl.com/orkut-csrollyson – http://tinyurl.com/xing-csrollyson Microblogs & Video http://twitter.com/snroadmap http://twitter.com/eglii http://twitter.com/egtw http://twitter.com/egfb http://twitter.com/csrollyson http://identi.ca/csrollyson http://kwippy.com/csrollyson http://csrollyson/tumblr.com/ http://plurk.com/user/csrollyson http://friendfeed.com/csrollyson http://youtube.com/user/csrollyson Other skype/IM - csrollyson iphone - chris@rollyson.net iphone +1.312.925.1549