The document summarizes the key steps and elements involved in creating a mock local newspaper, radio advertisement, and billboard as part of a coursework project. It includes details on market research conducted, layouts and designs created using Photoshop, a radio script made in Premiere, and feedback received on the final products from Facebook, Twitter, and a focus group. The overall conclusion is that the products look professional but could be improved by adding more color to the newspaper and including a preview on the billboard.

1. Catherine Thompson

2. Date & Price
Title
Website
Main Image
Side Articles
Sub Heading
Sub Headings
Main Article
Columns

3. Main Article that matches front
Columns
cover image
Different Articles to
attract a wider
Eye Catching Language audience
Titles Advertisement to
attract a wider
audience.
A variety of
different images Easy to read and
understand text &
language
Extras
Side headings

4. Comparison To My Product & A Real Media Product
Extras inside Layout Number of columns
One main
Image
Different articles included
Bold easy to read font inside.
Colour scheme (Red, Yellow &Black)

5. Easy to read text Broadsheet
Advertisement
Tabloid
Clear/different images
Columns

6. Adverts & Images
These are the adverts I’ve created and photographs
I’ve edited on PhotoShop to include in my newspaper.

7. Ancillary Products:
Billboard Radio Advert
-These are my two ancillary products I’ve produced to accompany my
newspaper, to target my audience.
-There is a consistent theme throughout all my ancillary texts leading to a more
professional main product.

8. Photograph of the area the
newspaper is situated (Salford).
All flows by repeating the
name of the newspaper
and that it is local.
Showing that it’s a
local newspaper, full
of local news.

9. Radio Advert Final Product:
Script:
Music
I was inspired from an
existing advert
(LateRooms.com) I looked at
a variety of different music
but I feel that this fit best.

10. Billboard
Eye-catching bold image ‘We live in the...’
Name of the newspaper &
further information
Website
-My own image taken of Salford Easy to read & understand
Quays, bold, colourful & eye-catching.
-Name of newspaper and website
-Describing what it is (Local News)
-Matches colour scheme of my Layout
newspaper (Red, white & black).

11. Font’s, Colour Schemes And Layouts: Easy to read font which is simple to
understand and a colour scheme that runs throughout my newspaper and
billboard.
Billboard & Radio Advert: Own script used and music chosen, individual and
professional looking.
Stories & Photographs: All my own images taken and edited (using
PhotoShop) which fit with the articles. Stand out, attract a wide audience.
Showed my individuality throughout the main product and ancillary
date, adverts, images, website, catchy music and wording these elements
add to the professionalism and therefore the realism of my final productsa.
All based around local newspapers for local people
I don’t feel that my newspaper looks like it has been made on a low
budget, I feel it looks like it has been well planned and put together
and could be with a few small alterations a realistic product in the
media industry.

12. Market Research
Firstly to attract the audience I did;
2 Questionnaires:
My results helped me
know what things I
needed to include in
my newspaper to
help me attract the
right local audience.
Results

13. Facebook &Twitter Feedback
The feedback given from Facebook and twitter was on my main product
and my ancillary products. I received mostly positive comments, but I did
get some constructive criticism, which was some of the following;
-More colour and pictures throughout the main product, to make it even
more eye-catching,
-Inserting a picture of the newspaper on the billboard, to aid marketing.
Positive feedback
- Quite eye catching,
-Layout and overall look is professional,
-Radio Advert is funny and is remembered long after it is played,(isn’t
full of dribble)
-Billboard is very eye-catching because of the beautiful image of Salford
Quays.

14. Feedback on final products:
Focus Group Findings

15. Photoshop
I used it to create:
-It helped me with the design of my
products and experiment with colours
and layouts.
-Edit images and fonts.

16. Premiere
Facebook Twitter
I uploaded my final products to
receive feedback & comments.

17. Conclusion
Overall, I am happy with the outcome of my coursework. After
spending the time to research and plan my three products (main
newspaper, radio advert and billboard).
I found it a new challenge creating a radio advertisement seeing I
have never used premiere but overall I enjoyed the experience and
I am pleased with the final product.
However to improve my newspaper further I feel I should have
used more colour throughout the newspaper and made my images
bigger to make a more eye-catching final product. (from audience
feedback)
Finally I feel that I could have marketed my newspaper better by
including a picture preview on the billboard, to show the product
I’m selling.
I feel that my final products are successful at looking
realistic, professional and eye-catching, which was confirmed by
the positive feedback from my Facebook and Focus Group.

18. Thank You
For Your
Time