CONFIDENTIAL
Applying Service
Design to the
W
orkplace
Didyouknowthereare
over100millionpeoplein
theUSusingaservice
that’shadlittletono
experiencedesignor
customerresearch?
geniant.com
There’s a chance you’ve
used this service...
geniant.com
geniant.com
geniant.com
Ifyou’reinanofficespace
around40hoursaweek,
that’s35%ofyourtime
whenyou’renotasleep...
geniant.com
Acrossnearly5billion
squarefeetofofficespace,
it’sestimatedthatonly
10-20%ofthisspacehashad
anyservicedesignactivities
appliedtoitscreation.
geniant.com
Shouldn’tthis“service”,this
“product”bepurposely
designed?Fortheusers?Have
metrics?Teamsiteratingto
improvetheexperience?
geniant.com
geniant.com
h
t
t
p
s
:
/
/
w
w
w
.
i
n
c
.
c
o
m
/
w
o
r
l
d
s
-
c
o
o
l
e
s
t
-
o
ffi
c
e
s
geniant.com
h
t
t
p
s
:
/
/
w
w
w
.
i
n
c
.
c
o
m
/
w
o
r
l
d
s
-
c
o
o
l
e
s
t
-
o
ffi
c
e
s
geniant.com
Usable+Beautiful=GreatExperience
geniant.com
Usable+Beautiful=GreatExperience
geniant.com
great experiences
Whenwe’rethinkingabouttheEmployeeExperience,ortheWorkplace...
Productivity
Empower employees with the right tools and
environment to help them deliver their 

best work.
Efficiency
Streamline processes to enable employees to
achieve more with less effort.
Reduced Attrition
Foster a supportive culture and clear growth
paths to retain top talent.
Attraction
Create a compelling employer brand that
draws top talent to your organization.
Skill Development
Invest in continuous learning opportunities to
help employees grow and adapt.
Innovation
Encourage creative thinking and collaboration
to drive new ideas and improvements.
geniant.com
geniant.com
W
ell-being
... flourishing!
great experiences
Whenwe’rethinkingabouttheEmployeeExperience,ortheWorkplace...
Productivity
Empower employees with the right tools and
environment to help them deliver their best
work.
Efficiency
Streamline processes to enable employees to
achieve more with less effort.
Reduced Attrition
Foster a supportive culture and clear growth
paths to retain top talent.
Attraction
Create a compelling employer brand that
draws top talent to your organization.
Skill Development
Invest in continuous learning opportunities to
help employees grow and adapt.
Innovation
Encourage creative thinking and collaboration
to drive new ideas and improvements.
geniant.com
geniant.com
geniant.com
“How many people can we fit?” & “Cool”
Employee
Insights
Customer
Insights
geniant.com
Employee
Journey
Customer
Journey
geniant.com
Space
People
Digital
geniant.com
geniant.com
jeremy johnson

svp of experience transformation

@ geniant
David dewane

Chief Experience Officer, Physical Space

@ geniant
geniant.com
How to transform work
environments into user-centric
spaces, enhancing productivity
and well-being in the age of hybrid
work and technological innovation.
geniant.com
Isthisagreatemployeeexperience?
2015FacebookOfficeSpace
geniant.com
2015FacebookOfficeSpace
“Theideaistomaketheperfectengineering
space:onegiantroomthatfitsthousandsof
people,allcloseenoughtocollaboratetogether,”
saysMarkZuckerberg.
geniant.com
https://hbr.org/2019/11/the-
truth-about-open-offices
2019
geniant.com
The Truth About Open Offices
Thereareseveralreasonswhyemployeesoftenfindthese
environmentschallenging...
Reduced Face-to-Face
Interaction 

face-to-face interactions
dropped by approximately 70%
Increased Digital
Communication

use of email and messaging
grew by over 50%
Heightened Distractions
and Noise

decreased productivity and
increased stress levels
Lack of Privacy

reluctance to engage in open
discussions or phone calls
Potential for Increased
Sick Days

higher rates of absenteeism
geniant.com
https://blog.nuclino.com/open-plan-office-great-for-photo-shoots-terrible-for-collaboration
geniant.com
geniant.com
"How many people can we fit on this floor?"
It's a little-known fact that, during his time at
Pixar
, Steve J
obs tried and rejected the classic
open-plan office, opting instead for distraction-
free individual offices combined with large
shared recreational areas. (2015)
geniant.com
geniant.com
h t t p s : / / w w w . w s j . c o m / a r t i c l e s / o n e - a r c h i t e c t s - r a d i c a l - v i s i o n - t o - r e p l a c e - t h e - o p e n - o ffi c e - 1 1 5 7 8 5 7 8 4 0 7
January 9th, 2020
geniant.com
geniant.com
wor k pl ace “f low ”
FromEudemoniaMachinetoModernWorkplace
Explore
separation from personal life,
exposure to new ideas, chance
encounters
Socialize
personal connection, mentorship,
trust building
Study
belonging to a tribe, office
resources, building trust
Collaborate
collaboration, white boarding, new
ideas, learning by osmosis
Focus
highly focused work, streamlined
communications, quality control
Rest
ritual, concentration, emotional
support
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
geniant.com
So... Why isn
’t everyone doing this?
Applying Service Design to the Workplace
Aswithmanydesignefforts,youneedtopushpastinertia...
#1Breaking
silos
Totrulyinnovate,wemustbreak
downdepartmentalsilosandcreate
openchannelsforcollaboration
acrossteams.Employeeexperience
isn’tjustonedepartment’s
responsibility.
#2Getting
everyoneuser
centered
Byshiftingourmindsettofocusonthe
needsofourusers,weensureevery
decisionwemakeisanchoredinreal
humanexperience.
#3Doing
something
different!
Embracingboldideasandchallenging
thestatusquoempowersustodeliver
solutionsthatstandoutanddrive
meaningfulemployeeandbusiness
impact.
geniant.com
geniant.com
Breaking silos
A p p ly i n g S e r v i c e D e s i g n t o t h e W o r k p l a c e : B r e a k i n g s i l o s
Who owns employee experience?
geniant.com
Chief Human Resources Officer (CHRO) /
Chief People Officer (CPO)
Hiring, onboarding, performance management
Employee engagement
Chief Experience Officer (CXO)
Holistic experience of both customers and employees
Alignment with the company's strategic goals
Human Resources (HR) Departments
Implementing EX strategies
Managing day-to-day employee interactions
Workplace culture and satisfaction
Information Technology (IT)
Delivering the technological tools and platforms
Efficient employee experience, especially in remote or hybrid work
settings
A p p ly i n g S e r v i c e D e s i g n t o t h e W o r k p l a c e : B r e a k i n g s i l o s
Who owns the workplace?
geniant.com
Facilities Management (FM)
Environment is safe, functional, and conducive to productivity
Space planning, maintenance, and compliance
Real Estate and Workplace Strategy Teams
Develop strategies to optimize space utilization
Decisions related to office locations, layout designs, and adapting spaces
to support hybrid work models
Project Management Offices (PMOs)
Execution of workplace design initiatives
Coordinating between various stakeholders to ensure projects are
delivered on time and within budget
Human Resources (HR) and Organizational
Development
Strategic role in shaping workplace design to align with employee needs
and organizational culture
Support flexible working arrangements and enhance employee well-
being
geniant.com
Getting everyone user centered
geniant.com
“People are the problem!”
???
Making sure we’re solving the right problems. Making sure we’re solving the problems right.
Discover &

Understand
Ideate
W
h
a
t
a
r
e
a
l
l
t
h
e
p
o
t
e
n
t
i
a
l
s
o
l
u
t
i
o
n
s
?
W
h
a
t
a
r
e
a
l
l
t
h
e
c
h
a
l
l
e
n
g
e
s
?
C
o
n
v
e
r
g
i
n
g
C
o
n
v
e
r
g
i
n
g
D
i
v
e
r
g
i
n
g
D
i
v
e
r
g
i
n
g
W
h
a
t
a
r
e
t
h
e
r
i
g
h
t
s
o
l
u
t
i
o
n
s
?
W
h
a
t
a
r
e
t
h
e
r
i
g
h
t
c
h
a
l
l
e
n
g
e
s
t
o
s
o
l
v
e
?
Explore &
Define
Design &
T
est
We need
a great ...!
This ... works
for us!
Align 


Prioritize
+
C O N F I D E N T I A L
British Design Council in 2005
https://www.designcouncil.org.uk/our-resources/the-double-diamond/history-of-the-double-diamond/
geniant.com
Doing something different
geniant.com
"I'm so tired of talking about
the future of work. The future
of work never happened."
"I see no innovation from
anyone we are working with."
So...Howdoyou
applyservicedesign
totheworkplace?
*withasideofEmployeeExperience
geniant.com
C O N F I D E N T I A L
This nearly $1BN revenue supplier
of building materials was looking
to move one of their divisions
across town, and into a space that
would propel their teams innovate
and create at a new scale.
W
e were working with...
geniant.com
C O N F I D E N T I A L
geniant.com
K
UER MODEL WITH ITS FOUR PHASES AND MAIN ACTIVITIES
h t t p s : / / w w w . s e r v i c e - d e s i g n - n e t w o r k . o r g / c o m m u n i t y - k n o w l e d g e / s u c c e s s f u l l y - i m p l e m e n t i n g - s e r v i c e - d e s i g n - p r o j e c t s
C O N F I D E N T I A L
geniant.com
W
e embedded A
cross-functional team
into the client’s
current space.
The surveys revealed a
major challenge: how
can we help creatives
find the focus they
need when distractions
from peers, calls,
meetings, and more are
everywhere
?
Qualitative methods,
watching, following,
questioning, listening
...
C O N F I D E N T I A L
geniant.com
Developed into
themes for the
different experiences
needed to meet the
needs of the teams
and the business.
Developed P
ersonas
for their team
’s
different “workstyles”
Based on the
workstyles and
personas, we developed
different areas or
“zone” that needed to
be in the office for
optimal productivity
.
C O N F I D E N T I A L
geniant.com
geniant.com
geniant.com
7%
Thisdirectlytranslated
intouniquedesignsto
supporttheactivities
thatneedtohappenin
thedifferent“zones”.
CONFIDENTIAL
geniant.com
C O N F I D E N T I A L
geniant.com
Creating
and
iterating
on
concepts.
23%
Allcoming
togetherinafinal
planthatdirectly
meetstheneedsof
theteamsandthe
businesstodrive
innovation,
productivity,and
creativity.
CONFIDENTIAL
geniant.com
C O N F I D E N T I A L
geniant.com
K
UER MODEL WITH ITS FOUR PHASES AND MAIN ACTIVITIES
h t t p s : / / w w w . s e r v i c e - d e s i g n - n e t w o r k . o r g / c o m m u n i t y - k n o w l e d g e / s u c c e s s f u l l y - i m p l e m e n t i n g - s e r v i c e - d e s i g n - p r o j e c t s
Thefuture?
geniant.com
geniant.com
EX = digital, people, space
geniant.com
geniant.com
Measurement
geniant.com
W
ell-being
... flourishing!
geniant.com
Flourishing at work is when people feel good,
do good, and grow—personally and
professionally—because the environment
supports their well-being and potential.
geniant.com
Daily self-rating system measuring emotional
well-being on a scale of -2 to +2, intended to
track individual and collective flourishing,
particularly in the workplace.
CONFIDENTIAL
Applying Service
Design to the
W
orkplace
j
e
r
e
m
y
j
o
h
n
s
o
n

s
v
p
o
f
e
x
p
e
r
i
e
n
c
e
t
r
a
n
s
f
o
r
m
a
t
i
o
n

@
g
e
n
i
a
n
t
D
a
v
i
d
d
e
w
a
n
e

C
h
i
e
f
E
x
p
e
r
i
e
n
c
e
O
f
f
i
c
e
r
,
P
h
y
s
i
c
a
l
S
p
a
c
e

@
g
e
n
i
a
n
t
j e r e m y j o h n s o n D av i d D e w a n e

Applying Service Design to the Workplace