The document provides a quick guide to landing page design with essential tips including minimizing loading time, simplifying navigation and copy, using contrasting colors and fonts effectively, and optimizing for mobile users. It emphasizes the importance of an intuitive call to action and the impact of professional visuals. The guide also highlights the role of Touchline Marketing in assisting small and medium-sized businesses with their digital marketing needs.

1. The Quick Guide To Landing Page Design
https://touchlinemarketing.com

2. Contents
The Quick Guide To Landing Page Design ..............................................................................................1
1. Minimize Loading Time ................................................................................................................3
2. Make Navigation Easy...................................................................................................................3
3. Simplify the Copy..........................................................................................................................3
4. Utilize Contrasting Colors .............................................................................................................3
5. Experiment with Different Fonts ...................................................................................................4
7. Optimize for Those on the Go .......................................................................................................5
8. Create an intuitive CTA.................................................................................................................5

3. The Quick Guide To Landing Page Design:
The design and implementation of a landing page – or pages! – is not a game for
the uninitiated nor the inexperienced. Even talented amateurs must bow their heads
to the “tried and true” methods of the professionals. Here are a few tips from the
pros to improve your efforts:
1. Minimize Loading Time
Internet users – especially the mobile ones – get more impatient every year. If your
landing page takes more than a second or two to load, they will often move on to
other – faster loading – pastures. Additionally, the speed of loading also correlates
well with how the user responds to the information . In other words, a slow loading
website not only loses users before it opens but also afterwards.
2. Make Navigation Easy
A poorly laid-out landing page and its associated website that are not intuitively
easy to navigate will simply turn users off. If they can't find what they want in a
click or two, they will leave your site sooner than you can say, ”Google.” Also, be
sure to use multiple landing pages to guide your visitors to the most useful info as
quickly as possible. By the way, you can try our landing page services Minnesota
today to make your online business more profitable.
3. Simplify the Copy
Think Ernest Hemingway not William Safire. In other words, keep the copy simple
and to the point. Use short sentences. Analogies and allusions are great when
writing fiction but visitors to your site want information imparted as quickly and as
memorably as possible. Avoid jargon, break up large paragraphs and use bullet
points where applicable.
4. Utilize Contrasting Colors
To some extent, we have argued against this very tip earlier in the article. Still,
used judiciously, contrasting colors can lead the viewer's eyes to the most
important information on a page. Don't do it on every page or it loses its effect.
The call-to-action, however, is an ideal spot to utilize this technique.

4. Use a color wheel to map contrasting colors for call-to-action buttons.
5. Experiment with Different Fonts
Similarly, be focused in your use of fonts. A ragtag mixture is a sure sign of an
amateur approach. It is far better to use variants – bold, italics, etc – within a font
family than to include a completely extraneous one.
6. Don't Forget Compelling Images
As the man said along time ago, “A picture is worth a thousand words” and with
the Internet being so visually oriented, the saying is now probably an
understatement. In other words, professionally done photographs of your product

5. or high-grade graphics can mean all the difference between a middling and a
superior website.
7. Optimize for Those on the Go
Whether you realize it or not, the newest generation of Internet users requires your
site to be compatible with their slew of indispensable mobile devices... or they will
just go somewhere else. From phones to tablets and beyond, you must regularly
check your site for compatibility with the latest and greatest devices to come onto
the market. Users rank non-compatibility as one of their biggest turn-offs about
websites.
8. Create an intuitive CTA
Regardless of what your call to action is – download a white paper, watch a demo
video or sign up for a free trial – you must make it as painfully obvious as possible
for your visitor or it will usually be overlooked or ignored.
Who is Jeremiah Johnson?
Jeremiah Johnson is the Founder and Chief Marketing Strategist at Touchline
Marketing, a boutique digital marketing agency in Minneapolis, Minnesota.
Touchline Marketing helps busy owners & executives at small & medium-sized
companies establish a professional digital marketing agency Minnesota presence.
Owners and executives partner with Touchline so they can spend less time on
marketing execution and more time on business strategy without the typical
investment involved with staffing and training an internal digital marketing
department.
Our Core Services:
Marketing Automation
Foundation Building
Brand Marketing
Content Marketing

6. Email Marketing
Event Marketing
Graphic Design
Lead Management
Social Media
Health Check & Strategy
Our words for your success:
“Touchline possesses a unique combination of technical, sales, and marketing
expertise that is guided by excellent organizational skills and attention to detail. I
highly recommend them for any environment that requires an agency to wear
multiple hats, execute quickly, and apply creativity to many challenges.”
— VP, BICG
Contact Us:
TOUCHLINE MARKETING, LLC
701 WASHINGTON AVE N, SUITE 111-132
MINNEAPOLIS, MINNESOTA 55401 USA
Phone No. 612-200-0865
Or
Visit our official page below:
https://touchlinemarketing.com/contact

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