From WineWeb, March 29 2016. You can write anything you want, but that doesn't mean it will further your content marketing strategy. Figure out what to write first to induce action in your audience.

1. Okay, so what do I write?
Conquering the Blank Page
James Ellis
@saltlab
@TheWarForTalent < Work
< Personal

2. You can write anything
(but that doesn’t mean it will help)
The Problem:

3. Write something that
induces or encourages
action
The Goal:

4. Understand the audience,
build a message that meets their needs,
and launch it somewhere it will be found
The Strategy:

5. A way to think about all the
elements involved in great content
A Framework:

19. Yes, but the process of developing a
framework for your business is the same
But I’m Not Recruiting

21. Understanding your target audience so
you know what they want to learn and
know what format they would read it in
Content Framework

22. Align the info you have
with what people want
Oh, you wanted tactics

24. People want answers,
but they ask with questions
What Do People Want?

25. Quora
What Do People Want?

26. AnswerThePublic
What Do People Want?

27. Redefine the Conversation
What Do People Want?

28. Pick a Fight
What Do People Want?

29. Ask Them!
What Do People Want?

30. Co-opt Others
What Do People Want?

31. Show Your Work
What Do People Want?

32. Team Up
What Do People Want?

33. Be An Amateur. Be A Pro.
What Do People Want?

34. Q’s
?

35. Thank you!
James Ellis
@saltlab
@TheWarForTalent < Work
< Personal