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Continuing Legal Edu-preneurship

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Continuing Legal Edu-preneurship

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My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.

My Feb 2, 2015 keynote at ACLEA in San Diego on Continuing Legal Entrepreneurship including Customer Discovery, Customer Development, Lean Startup, Design Thinking, Customer Interviews.

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Continuing Legal Edu-preneurship

  1. 1. C L ENTREPRENEURS Justin Wilcox C L E CONTINUING LEGAL EDUCATION CONTINUING LEGAL ENTREPRENEURSHIP
  2. 2. Justin Wilcox.
  3. 3. Click to add text
  4. 4. You.
  5. 5. #1 Rule of Entrepreneurship
  6. 6. Customers don’t buy products. Customers buy solutions to problems.
  7. 7. Problems =
  8. 8. Products =
  9. 9. Your last Failure Product or Problem?
  10. 10. Your next project.
  11. 11. Customers don’t buy products. Customers buy solutions to problems.
  12. 12. Who are your Customers?
  13. 13. Anyone you want something from.
  14. 14. Boss Peers Partner Employees Students Kids Executives Board
  15. 15. Anyone you want something from.
  16. 16. Customers buy solutions to problems.
  17. 17. How do you figure out their problems?
  18. 18. Ask them.
  19. 19. Students.
  20. 20. Post-It Problems
  21. 21. 1. 1 Problem/Post-It Post-It Problems 2. Quantity > Quality 3. Person w/ Most Post-Its 4. Build “Clouds” w/ Theirs 5. Fill in w/ rest
  22. 22. 6. Analyze the Post-Its! Post-It Problems
  23. 23. CustomerDevLabs.com/ACLEA Post-It Problems Analysis:
  24. 24. How do you figure out their problems?
  25. 25. Ask them.
  26. 26. Peers.
  27. 27. Customer Interviews.
  28. 28. How to Network.
  29. 29. Rule #1 Don’t talk about your idea
  30. 30. Products =
  31. 31. Problems =
  32. 32. Rule #2 Never ask about the future - “Would you want to…?” - “What do you think about…[hypothetical]?”
  33. 33. Products =
  34. 34. Rule #3 Questions only. - Unless you’re empathizing… - “Makes sense”, “I agree”, “Totally”, etc.
  35. 35. Problems =
  36. 36. Interview Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  37. 37. Networking Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  38. 38. Try it.
  39. 39. Networking Script 1. What are you working on these days? 2. Sounds fun! What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Thought about any solutions? 5. Why aren’t they ideal?
  40. 40. How was it?
  41. 41. Peer Interviews.
  42. 42. How do you figure out their problems?
  43. 43. Ask them.
  44. 44. Boss Board Executives
  45. 45. Networking Script 1. What are you working on these days? 2. What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Have you looked for a solution? 5. Why is that solution not ideal?
  46. 46. Interview Students?
  47. 47. 1. What’s the hardest part about getting CLE? 2. Tell me about the last time that happened. 3. Why was that hard? 4. Have you looked for a solution? 5. Why is that solution not ideal? Student Interviews
  48. 48. Bonus ?’s 1. Where do you find out about new products for _____ online? 2. How much are you paying to solve this problem now? 3. How often does this problem happen?
  49. 49. CustomerDevLabs.com/ACLEA Student Interview Script:
  50. 50. Lynn Chard’s Session.
  51. 51. #1 Rule of Entrepreneurship
  52. 52. Customers don’t buy products. Customers buy solutions to problems.
  53. 53. Post-It Problems
  54. 54. Networking Script 1. What are you working on these days? 2. What’ll be the hardest part about making that happen? 3. Why will that be hard? 4. Have you looked for a solution? 5. Why is that solution not ideal?
  55. 55. Peer Interviews.
  56. 56. Boss Board Executives
  57. 57. Pick 3 customers to ask about Problems.
  58. 58. #2 Rule of Entrepreneurship
  59. 59. You are wrong.
  60. 60. Price Copy Partners Customers Features Name Channels Design
  61. 61. You are wrong.
  62. 62. Data is right.
  63. 63. #2 Rule of Entrepreneurship
  64. 64. Test everything.
  65. 65. Price Copy Partners Customers Features Name Channels Design
  66. 66. Testing your Title.
  67. 67. 1. Create 2 Events (A and B) Testing Titles 2. Invite 10% to A, 10% to B 3. Wait 2 weeks 4. Invite 80% to winning name 5. Tell losers of new name
  68. 68. Testing your Price.
  69. 69. A B
  70. 70. Bounce pre-orders 1.4%$5 x = $.07/visitor 1.7%$10 x = $.17/visitor before built product 0.9%$20 x = $.18/visitor
  71. 71. CustomerDevLabs.com/ACLEA Price Testing:
  72. 72. #2 Rule of Entrepreneurship
  73. 73. Test everything.
  74. 74. Pick one thing to test.
  75. 75. Price Copy Partners Customers Features Name Channels Design
  76. 76. #1 Rule of Entrepreneurship
  77. 77. Customers don’t buy products. Customers buy solutions to problems.
  78. 78. #2 Rule of Entrepreneurship
  79. 79. Test everything.
  80. 80. Homework.
  81. 81. Ask 3 customers about their problems.
  82. 82. Run one test.
  83. 83. CustomerDevLabs.com/ACLEA Post-It Problems Analysis Student Interview Script Price Testing Slides
  84. 84. Startup Accelerators around the World Founder Curriculum Designer Global Teaching Experience Justin Wilcox Super Power Startup Education Fortune 500s
  85. 85. C L ENTREPRENEURS Justin Wilcox C L E CONTINUING LEGAL EDUCATION CONTINUING LEGAL ENTREPRENEURSHIP
  86. 86. Justin Wilcox CustomerDevLabs.com/ACLEA Justin@CustomerDevLabs.com More:

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