The world has changed.

1. BUILD YOUR TALENT
BUILD YOUR TALENT
THE FUTURE OF
RECRUITING
Winning the recruiting game
isn’t about ads or job boards,
it’s about attracting and
engaging talent on their terms

2. BUILD YOUR TALENT
2008 WAS A LONG TIME AGO
You are not in charge of your hiring process.
The talent is.

3. BUILD YOUR TALENT
DRIVERS OF THE
LAST TEN YEARS
INTERNET
More info and more places
to find info
TRANSPARENCY
People expect to learn
something authentic about you
DEMAND
The need for talent is greater
than the current supply

4. BUILD YOUR TALENT
FOUNDATIONAL CHANGES
What worked in the past will
not serve you in the future
Companies that adapt to these changes will have a
massive advantage in hiring game-changing talent

5. BUILD YOUR TALENT
MORE JUDGEMENTS
BEING MADE ABOUT
THEIR LIKELIHOOD FOR
SUCCESS
MORE PLACES FOR
PROSPECTS TO LEARN
ABOUT YOUR
EMPLOYER BRAND
In the last three years, the duration
of the average job search has
increased by more than 41%

6. BUILD YOUR TALENT
WHO IS ABLE TO
CHANGE PEOPLE’S
BELIEFS AND BEHAVIORS
ABOUT THE BRAND?
WHO IS TALKING
ABOUT YOUR
EMPLOYER BRAND?
This new world, where people are
makingjudgments about you, isn’t about
reach.
It’s about authority and influence.

7. BUILD YOUR TALENT
INFLUENCE AND AUTHORITY VS. REACH
Focus on KPIs that matter most
FASTER TURNAROUND
TIMES FOR HIRES
BETTER FITTING
CANDIDATES
LOWER COST
PER APPLICATION
BIGGER POOL OF
ENGAGED PROSPECTS
MORE EFFECTIVE
RECRUITERS

8. BUILD YOUR TALENT
INBOUND IS THE
FUTURE OF RECRUITING
Inbound marketing is how
you build authority and
influence:
• Content is the only way
prospects learn anything
about your employer brand.
• Social is how you put that
story in front of them.

9. BUILD YOUR TALENT
FASTER TURNAROUND
TIMES FOR HIRES
Inbound lets you establish a
relationship with great talent
before you need them.
Job descriptions draw people
looking for a “job,” but content
provides a compelling reason to
join your mission. People who
“get you” will pounce when the
right opening appears.

10. BUILD YOUR TALENT
BETTER FITTING
CANDIDATES
Your goal is to attract people
who appreciate what you do,
not that you have a job opening.
When you tell more stories about
your brand, you become more
transparent, attracting like-
minded candidates.
Candidates who don’t align
will self-select out on their own.

11. BUILD YOUR TALENT
LOWER COST
PER APPLICATION
When candidates engage with
content, they learn who you are
and want to work for you, so you
don’t have to pitch them.
Ads pointing to stories engage a
very different kind of candidate,
including passive candidates and
other “difficult to reach” people.

12. BUILD YOUR TALENT
BIGGER POOL OF
ENGAGED PROSPECTS
Content provides a reason for
people to engage with you, a
“what’s in it for me?” to join.
Content feeds that pool of
candidates, keeping them
engaged until the right role
becomes available.

13. BUILD YOUR TALENT
MORE EFFECTIVE
RECRUITERS
Recruiters have always used
stories to convert prospects.
Leveraging content provides
more “ammo” to do it on a
larger scale.
And social media training
allows them to engage with
prospects earlier in their
journey.

14. BUILD YOUR TALENT
DRIVE PROSPECTS TO YOU
Inbound marketing engages and activates
Inbound lets you
establish a relationship
with great talent before
you need them.
Job descriptions draw
people looking for a
“job.” Content provides
a compelling reason to
join your mission.
Candidates understand
who you are and what
traits create success.
They “get you” long
before you get to pitch
them.
When candidates engage
with content, they learn
who you are and want
to work for you, so you
don’t have to pitch them.
Ads pointing to stories
engage a very different
kind of candidate,
including passive
candidates and other
“difficult to reach” people.
Content provides a
reason for people
to engage with you, a
WIIFM to join, so you
aren’t only choosing from
people who happened to
be looking for a job when
your rec was open.
Content provides
“ammo” so recruiters
can tell your story.
Social media allows
them to engage with
prospects earlier
in the process.

15. BUILD YOUR TALENT
INBOUND IS A MINDSET,
NOT TACTICS OR TOOLS
There are new social tools and
channels launching weekly
that can attract the best talent
and deliver a compelling
reason to apply.
This allows us to be tool-
agnostic, choosing the right
channel as it presents itself.

16. BUILD YOUR TALENT
ATTRACT AND CONVERT
Tell and share a story that’s uniquely yours
ACTIVATES YOUR
EMPLOYER BRAND
ON DEMAND
SUPPORTS RECRUITERS
BY GIVING THEM
AUTHENTIC TOOLS
CAN BE BUILT BOTH
INTERNALLY AND
EXTERNALLY
GIVES PROSPECTS A
COMPELLING REASON
TO VISIT YOUR SITE
VALIDATES INTEREST
IN YOUR BRAND AND
CONVERTS

17. BUILD YOUR TALENT
RECRUITING IS
NOT CONSUMER
MARKETING
Recruitment is about
quality, not quantity.
Your goal isn’t about more,
it’s about better.
Inbound drives “better”
better than anything else.

18. BUILD YOUR TALENT
Social and content audits and gap analysis Social media monitoring
Custom inbound strategy development and
consulting
Monthly social media and quarterly content reports
Recruiter social media training Glassdoor response strategy and management
Content for the “big four” social channels:
Facebook, LinkedIn, Twitter and Glassdoor
Strategies and content development for emerging
social channels: Instagram, Snapchat, Medium,
Facebook Live, Google Maps, Buzzfeed, etc.
Custom content that activates your employer brand,
highlights your locations and reveals why people
work for your brand
Ghostwrite content for recruiters to publish on
LinkedIn Pulse and other social channels
Collecting first-person content
(interviews, surveys, etc.)
Collaboration with Creative team for social
templates, infographics, and other collateral
Developing and executing employee-generated
content projects
Activating employer brand and persona
development
Collaboration with paid media and social promotion Development of native advertising campaigns
INBOUND CAPABILITIES

19. BUILD YOUR TALENT
A RETAINER:
HOURS TO WRITE AND
PUBLISH STORIES THAT
ARE UNIQUELY YOURS
TMP Worldwide’s Inbound Team has
tens of thousands of hours of
experience activating the employer
brand of some of the world’s largest
companies.
Let’s talk about how we can do the
same for you.

20. BUILD YOUR TALENT
BUILD YOUR TALENT
Thank you!