The document discusses elements that contribute to a successful mobile experience at events. It groups these elements into categories based on their ability to inform, persuade and engage audiences. These elements include things like messaging, networking, maps, games, photos, polls, push notifications, pre-show emails, on-site support, word of mouth, badges, activity feeds, social media, ratings and reviews, speaker information, and on-site activities. The document recommends using as many of these elements as possible in an event app to create positive reactions and ensure the app is a valuable investment.

1. Message
Augmentation
Foundation
User Generated
Content
MessagingNetworking
The Chemistry of
Event App Solutions
PhPhone
(Smart)
WifiWireless
Internet
AgAgenda
MapMapping
TbTablet
FunGames
WinLeaderboard
QQR Codes
HeyDirect
Messaging
PmPeople
Matching
MeProfiles
ChkCheckins
PicPhotos
PoPolls
SuSurveys
AApplication
(Native)
PuPush
Messages
PrePre-show
Emails
WsWebsite
(HTML)
F2fFace-to-face
Interactions
ExExecutive
Reinforcement
LocLocal Info
HlpOn-site
Support
WWord of
Mouth
The elements of a successful mobile experience
B R O U G H T T O Y O U B Y
w w w . f l i r t c o m m u n i c a t i o n s . c o m
BdBadges
ActActivity
Feed
SmSocial
Media
RRatings &
Reviews
SpSpeaker
Info
PhOn-site
Activities
WowRandom
Acts of Wow
Fundamental
Logistics Gamification
The app is part of a complex formula for creating events that produce positive and
successful reactions. In order to make sense of the many different elements that
make up a successful event app project, we've grouped them together based on
their catalytic ability to inform, persuade and engage your event audience.
The best way to make sure your app is a valuable investment is to use as many of
these elements as possible. You don’t need a lab coat or Bunsen burner to create
a reaction at your next event. You just need to learn which elements work best for
your audience.
Investigate more mobile event app chemistry at
http://is.gd/flirtcomm