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Project Socialize, LLC
2010
© Copyright 2010
“Social Media puts the “public” into PR and the “market”
into marketing.”
~ Chris Brogan
ž  Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness. ~SpannerWorks,
2007
ž  Social media are platforms for interaction and
relationships, not content and ads. ~Mashable, 2008
ž  The online forms of communicating to the
masses, which include:
ž  Blogs
ž  Microblogs
ž  social networking sites
ž  Podcasts ~PC Mag
2
3
ž  Blogs – websites that contain entries/articles in
reverse chronological order
ž  Microblogs – websites that contain brief entries
focused on daily activities
ž  Social networking sites - the informal
development of contacts or exchanging of
information with others online
ž  Podcasts - An audio broadcast that has been
converted to an MP3 file or other audio file
format for playback in a digital music player.(3)
4
Additional platforms:
ž Social bookmarking - Ranking a website by
users who like the content rather than by the
total number of links to the site.(4)
ž Social aggregators – Websites that pull
together information from multiple social
media platforms into a single location, or
helps a user consolidate multiple social
networking profiles into one profile.(5)
5
ž  Awareness of Twitter has exploded from 5% of Americans
12+ in 2008 to 87% in 2010
ž  Facebook's awareness is 88%
ž  7% of Americans (17 million persons) actively use Twitter
ž  41% of Americans maintain a profile page on Facebook.
ž  Nearly two-thirds of active Twitter users access social
networking sites using a mobile phone
ž  51% of active Twitter users follow companies, brands or
products on social networks
ž Changes in customer buying behavior.
ž Increased word-of-mouth marketing.
Create a
Strategy
Determine
Target Sites
Develop a
Network
Maintain a
Presence
9
ž Successful use of social media:
¡  Incorporate into your marketing plan,
¡  Educate yourself and staff,
¡  Allocate time to listen – engage – maintain,
¡  Measure your results,
¡  Have fun!
ARE YOU?
16
Nikki J. Means, CEO
Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
Twitter: @ProjectSocializ
Facebook: @ProjectSocialize
YouTube:
https://www.youtube.com/channel/UCvv_Ul9cpKVl1lR4VyxBu-g

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Social Media Overview Project Socialize

  • 1. Project Socialize, LLC 2010 © Copyright 2010 “Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
  • 2. ž  Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. ~SpannerWorks, 2007 ž  Social media are platforms for interaction and relationships, not content and ads. ~Mashable, 2008 ž  The online forms of communicating to the masses, which include: ž  Blogs ž  Microblogs ž  social networking sites ž  Podcasts ~PC Mag 2
  • 3. 3
  • 4. ž  Blogs – websites that contain entries/articles in reverse chronological order ž  Microblogs – websites that contain brief entries focused on daily activities ž  Social networking sites - the informal development of contacts or exchanging of information with others online ž  Podcasts - An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player.(3) 4
  • 5. Additional platforms: ž Social bookmarking - Ranking a website by users who like the content rather than by the total number of links to the site.(4) ž Social aggregators – Websites that pull together information from multiple social media platforms into a single location, or helps a user consolidate multiple social networking profiles into one profile.(5) 5
  • 6.
  • 7. ž  Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 ž  Facebook's awareness is 88% ž  7% of Americans (17 million persons) actively use Twitter ž  41% of Americans maintain a profile page on Facebook. ž  Nearly two-thirds of active Twitter users access social networking sites using a mobile phone ž  51% of active Twitter users follow companies, brands or products on social networks
  • 8. ž Changes in customer buying behavior. ž Increased word-of-mouth marketing.
  • 9. Create a Strategy Determine Target Sites Develop a Network Maintain a Presence 9
  • 10. ž Successful use of social media: ¡  Incorporate into your marketing plan, ¡  Educate yourself and staff, ¡  Allocate time to listen – engage – maintain, ¡  Measure your results, ¡  Have fun!
  • 11.
  • 12.
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  • 16. 16 Nikki J. Means, CEO Project Socialize Phone: 513-779-2444 Email: info@ProjectSocialize.com Website: http://ProjectSocialize.com Twitter: @ProjectSocializ Facebook: @ProjectSocialize YouTube: https://www.youtube.com/channel/UCvv_Ul9cpKVl1lR4VyxBu-g