This document summarizes social media usage trends in Indonesia during the first half of 2011. It finds that Twitter usage grew significantly, with Indonesia producing around 15% of global tweets, making it the third largest tweeting country. Facebook also saw major growth in Indonesia, becoming the second largest country for Facebook users. Blogging remained popular among niche communities in Indonesia as well. The document provides statistics on usage rates and growth across various social media platforms such as Twitter, Facebook, blogs and others. It also outlines the key companies analyzing and building tools around the Indonesian social media landscape.

1. H1 2011 Indonesia Social Media Landscape a snapshot of Indonesian user behavior 3rd Report – July 2011 Prepared by SalingSilang.com

2. Salingsilang.com Report This 3rd report is for H1-2011and it is a part of ongoing Indonesia social media reporting from SalingSilang.com Short background:We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia

4. More affordable access+ Positive economic growth (GDP $3000)

5. Sense of community and important priority on relationship (friends and families)

6. Salingsilang.com 2011 Social Media Timeline

7. Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011

8. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active country Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

9. Indonesia Twitter H1 2011 Twitter: Indonesian does not stop tweeting on weekends Tweets Average tweets per day: 1,293,131 tweets Total tweets in 6 months: 234,056,721 tweets http://salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

10. Indonesia Twitter H1 2011 Jan - Jun Avg. 53,880 tweets/hour Avg. 3.8m account / month Early morning: 11% Morning: 30% Afternoon: 26% Night time: 33% Jan – Mar Hourly tweets of Indonesian users http://salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

11. Indonesia Twitter H1 2011 Check out Indonesia live tweets map at http://salingsilang.com/petatwit Top cities in Indonesia that tweets http://salingsilang.com Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

12. Indonesia Twitter H1 2011 SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net http://salingsilang.com

13. Indonesia Twitter H1 2011 July 2011 Additional chart for July 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

14. Indonesia Twitter H1 2011 July 2011 Additional chart for July 2011 RIP Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

15. Indonesia Twitter H1 2011 June 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

16. Indonesia Twitter H1 2011 Trends Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

18. Twitter for BlackBerry® 10,11%

19. Other 8,65%

20. web 8,55%

21. Snaptu5,15%

22. m.tweete.net 3,59%

23. TweetDeck3,59%

24. TuiTwit3,13%

25. Mobile Web 1,96%

26. Sweet As Revenge 0,95%Choice of Twitter Platform: Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

27. 39,168,140 2nd globally Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

28. The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com

29. Rebranded to ON|OFF in 2011 20+ blogging communities 4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

30. The Biggest Indonesian Blogger Directory http://blogdir.salingsilang.com

31. Indonesia Blog H1 2011 Blog trending topics in Jan - Jun 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net http://salingsilang.com

32. Social Media New Addition http://www.circlecount.com/?country=Indonesia

33. Premier source of news, updates, info on Indonesia social media Target audience: general public, user and non user of social media Platform: desktop, mobile Content format: text, audio, video Support: Content & Creative Team http://salingsilang.com

34. NETWORK Providing social network platform to communities, groups, organizations for free An existing 22 communities user generated content site Growing to 100 UGC sites in 12 months Platform: desktop, mobile Content format: text, audio, video Support: Community Team http://salingsilang.com/jejaring

36. Supported with Local Insights

37. Supported with Local Demographics Data

38. Indonesian Sentiment AnalysisThree Primary Functions: Community Engagements Insights Research Analytics Evaluation http://indeks.salingsilang.com

40. Schedule Tweets

41. TONS of FUN APPS

42. Public & Private Channels

43. And many morehttp://tuitwit.com

44. SalingSilang.com Network For more information and queries please contact: PT Saling Silang, http://www.salingsilang.com Jl. Langsat 1 no 16, Kebayoran Baru Jakarta 12120, Indonesia Didi Nugrahadi CEO didinugrahadi@salingsilang.com Twitter: @didinu BBM: 217442A8 Cell: +62 812 188 5000 Enda Nasution Managing Director enda@salingsilang.com Twitter: @enda BBM: 271B8EB5 Cell: +62 813 9487 1625 …and more.