This document analyzes the impact of service-oriented architecture (SOA) and Web 2.0 on Tamil blogs and social networks. It discusses how SOA and Web 2.0 have enabled the growth of Tamil blogs and social media use among Tamils globally. The document evaluates several Tamil blogs and social networks to analyze how they discuss political and social issues in Tamil Nadu over the past year. However, it finds that the content on many of these sites lacks reliability and feeds readers incorrect information and opinions rather than facts. It concludes that content on Tamil online media requires auditing and certification to establish credibility and provide readers an accurate picture of issues.

2. Impact of SOA and Web 2.0 in Tamil Blogs
and Social Networks
Ferdin Joe J
PG Scholar/CSE, Einstein College of Engineering, Tirunelveli, India
Abstract
Social Networks and Blogs are the most powerful electronic media which reaches every nook and
corner of the planet. They are being viewed and managed by even devices using the embedded
technology. Service Oriented Architecture (SOA) and Web 2.0 are the technologies which are the base
for social networks and blogs. Tamil blogs are also gaining popularity among readers with ample
contribution from Unicode format of data management. Many Tamils all over the globe; especially the
Non Residential Indians (NRIs) have a powerful base of reflecting their thoughts on the social issues
of India using the Tamil Blogs. Social Networks like Twitter, Facebook etc., are also supporting the
Tamil Unicode nowadays and the Tamil Internet User Community is benefited in many ways. The use
of SOA and Web 2.0 plays a vital role in Tamil Unicode with Social Networks and Tamil Blogs. In this
paper, various Social Networks and Tamil blogs from all over the globe are evaluated. This evaluation
study is done to find the impact of SOA and Web 2.0 on the web. The views, target audience and
significant features of various Tamil bloggers and Social Network users are also taken into account for
this evaluation.
Index Terms: Social Networks, Tamil Blogs
Introduction
Tamil is powered by Unicode in the web, especially in the social networking is in the increase. Policies
were framed after the Tamil Internet Conference 2010 by the Government of Tamil Nadu, India. The
usage of Tamil Unicode was approved officially for any communication with the Government offices.
With the collaboration of Microsoft, Tamil Unicode was given a sort of recognition at the level of
silverlight frameworks. Due to these policies, the use of Tamil Unicode has increased proportionally
with the increase in the number of internet users. Lot many Tamil Language Researchers who were
new to internet usage, utilized this technology as a boon for their research. Encouragement for the
usage was enormous by the release of free and open source softwares like NHM writer released in the
CD of CDAC, Govt of India, Azhagi word processor and many more. Nowadays Tamil Unicode is
used to comment in various social networking sites like orkut, facebook, twitter etc and chat
applications of gmail, yahoo etc. Tamil journalists and magazine column writers found this
technology easy and quicker way to reach the editorial board. These areas are powered by the service
oriented architecture (SOA) and web 2.0 using blogs and social networking sites. These sites reach the
people with the Really Simple Syndication (RSS) and Atom feeds in a more effective way. Tamil
Unicode is used by the users to express the culture, activities and emotions of Tamils around the
globe.
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3. In this paper, I have analyzed many social networks and Tamil blogs. The use of SOA and Web 2.0 is
taken as the usage of these sites. From these websites, the impact of Tamil Users are analyzed for the
past one year and the major issues of the Tamil Unicode users are listed out as conclusion of the study.
Study sites & Criteria
Various sites like savukku.net, athirvu and many bloggers in blogspot and wordpress are taken into
account. They were monitored throughout the year and the issues were listed. This listing was done
until the release of wikileaks cables and the UNO report on Srilankan war. Most of the bloggers
focused on the Srilankan Tamils issue by slamming the Governement of India. Then the 2G spectrum
scam which is currently blaming the ruling parties of India and the State Government of Tamil Nadu.
Apart from these, the issues were raised on the byelections and the small incidents happened in and
across Tamil Nadu.
Aim of writers
The main aim of these writers was to change the minds of the people and they have succeeded
partially by getting positive comments from exclusive and anonymous users. They use to write this
stuff in Tamil Unicode and therefore the reader base has increased but the contents were not reliable.
The quality of writing included many third rated comments on National leaders.
Impact on readers
The impact of these articles made both positive and negative impact on the reader base. Though they
got an increased reader base, they failed to give quality articles. The issues raised on the Srilankan war
became a success with the advent of the UNO report on war crime. But in the case of 2G spectrum
scam, it is not. In the case of 2G spectrum scam, no one has the rights to comment on either the
Government or the politicians. The scam is still under the trial in the special court of Central Bureau of
Investigation, India. Based on some filthy youtube released tapes and opposition party
demonstrations, the real conclusion could not be made. But the Tamil content writers made their
attempt in this issue with ghost referred knowledge. The Parliamentary Accounts Committee (PAC) is
headed by Mr. Murali Manohar Joshi from the opposition party in the Parliament of India. The initial
audit report gave a doubt of loss of money due to the spectrum auction. But the writers were just
slamming on the Government for the illusion created. The Joint Parliament Committee (JPC) is formed
as per the demand of the opposition party and the trial is going on. Recently, “The Hindu” has given a
news stating that, the effect of JPC is becoming a boon to the ruling party itself and the opposition
parties want the committee to retire as they couldn’t achieve what they felt too. On April 28th, 2011,
the Parliament Accounts Committee’s report was rejected whole heartedly rejected by the committee
and a new Head was appointed. These activities show that the scam is not the offence of only ruling
party but there are some others who are behind. In this scenario, the content of Tamil writers in the
web came to be known as just illusions and confused the reader base. Similarly, the Government of
TamilNadu was criticized for freebies in the 2011 Assembly Elections Poll campaign. Elections are
normally the reflection of the pulse of voters. Without knowing the this pulse, the content was
published just by slamming the welfare schemes done. We need to wait till May 13th to see whether
the voters have rejected the freebies or they welcomed with red carpet. Without this made clear, the
media will never have rights to comment on the Government to change the mindset of people.
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4. Conclusion
In this scenario, as a neutral reader, the issues stated in the social networks and blogs need to be
analyzed thoroughly by the readers and then the issues should be taken into account. It is really an
offense to feed the people with wrong news. Tamil internet users need to take all these concepts in
mind before they read any sort of sensitive news in the media. The links posted in the social networks
need to be audited by any neutral organization upon appeal. The negative certificate on the content
will make the users to understand the difference between reality and illusions. Currently the Tamil
media in the form of blogs, social networks, TV channels are not reliable because of the backing of
single person opinion being stuffed on reader base. The auditing on the reality of content and the
certification of content will definitely lead the readers to get the correct picture on the issue.
References
Nothing in specific. Most of the eminent social networks and blogs were taken for this sudy.
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