SIRI has many potential applications that are still being discovered. Current applications include a customized personal assistant, a guidance and navigation watch for blind and elderly users with motion sensors, and integrating SIRI with IoT devices for home automation, defense, and automated vehicles. The target consumers are tech enthusiasts interested in Siri's customization and integration with IoT, as well as blind and elderly users for the navigation watch. Strengths include being cutting edge, but weaknesses are the cost and complexity for average users. Opportunities exist in market readiness and a large audience, but threats include competition from other virtual assistants like Google and Amazon. The marketing strategy is to inform and impress target consumers through advertising and personal selling, partnering with

2. About the Product
SIRI has infinite utilization and by each passing day new applications will be
discovered. Today we are with some of the applications that’s idiomorphic.
 Customized pal.
 Guidance and Navigation system enabled watch with headset which will
have motion sensors. It will assist blind and old people.
 Adding SIRI with IOT (Internet of Things) i.e. adding to every possible stuff
like Home Solutions, Defense Mechanism, Automated Vehicles etc.

3. SalesVolume
Time
Scalloped Growth Pattern

4. Target Consumer
1. For Customized Pal and IOT Merger – Every possible tech-
geek.
2. Navigation & Guidance watch- Blind and Old people.

5. SWOT Analysis (Pros and Cons)
Strength – New state of art product
Weakness – Expensive, Application will be tough
for a lay man.
Opportunity – Market Readiness , Large target
audience .
Threat – Huge cost and Big Tech Giants like Google
Assistant, Amazon Crotona and Amazon Alexa.

6. • Target is to Inform and Impress the target consumer.
• Advertise through ATL promotion technique along
with Personnel Selling.
• Merger with allied industries having good market
share.
• Price Skimming technique to ensure High Revenue.
• Concessions to PWD as CSR.

7. Budget
Our market value has crossed 1 Trillion cap. Thus , to further increase this share
Exponentially we can afford R&D expense to that of 10 Billion USD.