The document discusses mobile usage trends based on data from 402 Google Analytics accounts and 100 Webmaster tools accounts. Some key findings include:
- The percentage of total traffic from mobile devices has increased significantly from 1.6% in January 2010 to over 20% in April 2012.
- Smartphones running Android and Apple's iOS (iPhone and iPad) accounted for over 80% of mobile traffic.
- Conversion rates (e.g. transactions) tended to be lower on mobile than desktop, though some ecommerce sites saw large increases in mobile transactions through mobile optimization.
- Mobile traffic and usage continues to grow rapidly and is an increasingly important traffic source.
Mobile Marketing Conference - Business Design Centre 1 OctCraig Sullivan
In this presentation, I outline 4 key themes for optimising the performance of Mobile Optimised Websites. I also shed light on why call tracking (on mobile and other devices) to see what channel traffic is being driven, will be a game changer for many companies.
Socialize: Monetizing Social Media - Matt EsslingerMediabistro
Using multivariate techniques, social media campaigns can be optimized to increase ROI. Automated tools allow for the creation of targeted audiences at scale and simultaneous A/B testing of ad components across many combinations to find the highest performing variations. Multivariate testing of text, images, locations, interests, ages and gender can produce 3-7x lifts in performance. Retargeting strategies use Facebook ads to follow users across the web who previously visited a site.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
M2 roadshow europe aloistair hill on device researchmobilesquared Ltd
Mobile internet penetration in Russia is almost equal to desktop internet penetration, with 27% of Russians using mobile internet. Of mobile internet users, 20% either never or infrequently use desktop internet, showing young Russians' preference for mobile. Search is the top activity on mobile internet, followed by communication apps and maps. Nokia is the leading mobile device brand for internet use. There is significant opportunity for mobile commerce in Russia as over 40% of mobile internet users lack bank accounts but 81% express willingness to make purchases via mobile.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
Hispanic Labor in the Swine Industry… a Thing of the Past?John Blue
Hispanic labor in the swine industry may become more important as the U.S. faces labor shortages. The aging U.S. population and declining birth rates mean there will be fewer young workers. Hispanics currently make up over 15% of the U.S. population and that number is growing rapidly. They tend to have younger families and are more willing to do the physical labor required in the swine industry. Employers that understand Hispanic culture and help workers integrate may find Hispanic employees can help address future labor needs.
Semantic Web SEO: Using Linked Data and schema.org to improve Library Reach a...Patrick OBrien
Semantic Web SEO is characterized by a number of concepts that help achieve the goals of increasing library reach by making digital collections more accessible and visible. Intelligent search engines will seek and utilize well-structured linked data that improves processing efficiency and the ability to return more accurate results and a richer search experience for users. Semantic search places less importance on the wording of a query and uses probabilities and algorithms to determine intent of the user. In this workshop we demonstrate how linked data concepts and Schema.org can be incorporated into digital libraries to improve search engine contextual understanding of collections and deliver a better experience to their users.
SEO requires tools to measure the effect of your efforts and the value it produces. We will provide a framework and a Google Analytics Scorecard that digital repository collection managers, libraries and their funders can use as a baseline for making informed decisions and tracking progress toward the goal of increasing access and visibility of digital libraries.
Attendees of this workshop will gain knowledge in the following areas:
1. A basic understanding of Semantic Web SEO and its two most important concepts for digital repositories.
2. A baseline Google Analytics dashboard to support pre/post funding decisions and the knowledge to get started
3. Simplifying the setup and administration of Google Analytics and Google Webmaster for their entire organization and their stakeholders
4. A basic understanding of how to incorporate Schema.org and linked data into a digital repository
Session Leaders:
Kenning Arlitsch, Montana State University
Patrick OBrien, Montana State University
Mobile Marketing Conference - Business Design Centre 1 OctCraig Sullivan
In this presentation, I outline 4 key themes for optimising the performance of Mobile Optimised Websites. I also shed light on why call tracking (on mobile and other devices) to see what channel traffic is being driven, will be a game changer for many companies.
Socialize: Monetizing Social Media - Matt EsslingerMediabistro
Using multivariate techniques, social media campaigns can be optimized to increase ROI. Automated tools allow for the creation of targeted audiences at scale and simultaneous A/B testing of ad components across many combinations to find the highest performing variations. Multivariate testing of text, images, locations, interests, ages and gender can produce 3-7x lifts in performance. Retargeting strategies use Facebook ads to follow users across the web who previously visited a site.
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
M2 roadshow europe aloistair hill on device researchmobilesquared Ltd
Mobile internet penetration in Russia is almost equal to desktop internet penetration, with 27% of Russians using mobile internet. Of mobile internet users, 20% either never or infrequently use desktop internet, showing young Russians' preference for mobile. Search is the top activity on mobile internet, followed by communication apps and maps. Nokia is the leading mobile device brand for internet use. There is significant opportunity for mobile commerce in Russia as over 40% of mobile internet users lack bank accounts but 81% express willingness to make purchases via mobile.
Quantacast Mobile Web trends report 2009guestd94b193
The document summarizes Quantcast's analysis of mobile web usage trends from 2007-2009. It finds that the share of web content consumed on mobile devices grew rapidly, with North American mobile web share up 110% in 2009. Apple continues to dominate the mobile market but its share has declined with increased competition from Android and other platforms. Android now accounts for over 12% of North American mobile pageviews, surpassing Blackberry. Motorola's Droid smartphone saw a 10x increase in Motorola's market share. The report provides insights into trends for major mobile platforms including Apple, Android, Blackberry, and others.
Hispanic Labor in the Swine Industry… a Thing of the Past?John Blue
Hispanic labor in the swine industry may become more important as the U.S. faces labor shortages. The aging U.S. population and declining birth rates mean there will be fewer young workers. Hispanics currently make up over 15% of the U.S. population and that number is growing rapidly. They tend to have younger families and are more willing to do the physical labor required in the swine industry. Employers that understand Hispanic culture and help workers integrate may find Hispanic employees can help address future labor needs.
Semantic Web SEO: Using Linked Data and schema.org to improve Library Reach a...Patrick OBrien
Semantic Web SEO is characterized by a number of concepts that help achieve the goals of increasing library reach by making digital collections more accessible and visible. Intelligent search engines will seek and utilize well-structured linked data that improves processing efficiency and the ability to return more accurate results and a richer search experience for users. Semantic search places less importance on the wording of a query and uses probabilities and algorithms to determine intent of the user. In this workshop we demonstrate how linked data concepts and Schema.org can be incorporated into digital libraries to improve search engine contextual understanding of collections and deliver a better experience to their users.
SEO requires tools to measure the effect of your efforts and the value it produces. We will provide a framework and a Google Analytics Scorecard that digital repository collection managers, libraries and their funders can use as a baseline for making informed decisions and tracking progress toward the goal of increasing access and visibility of digital libraries.
Attendees of this workshop will gain knowledge in the following areas:
1. A basic understanding of Semantic Web SEO and its two most important concepts for digital repositories.
2. A baseline Google Analytics dashboard to support pre/post funding decisions and the knowledge to get started
3. Simplifying the setup and administration of Google Analytics and Google Webmaster for their entire organization and their stakeholders
4. A basic understanding of how to incorporate Schema.org and linked data into a digital repository
Session Leaders:
Kenning Arlitsch, Montana State University
Patrick OBrien, Montana State University
This document contains statistics about ICT (information and communications technology) adoption in Armenia from 2002 to 2011. It shows that the percentage of Armenian internet users increased from 19% in 2009 to 37% in 2011. Mobile phone adoption increased dramatically over this period as well, reaching 125% in 2011. Home computer ownership rose from 3% in 2002 to 39.5% in 2011, while home internet adoption increased from 4% to 35% over the same period. The top reasons cited for not going online included lack of a computer, lack of interest, and not needing to use the internet.
Mobile-friendly email: Trends and best practicesAct-On Software
This document outlines best practices for mobile-friendly email marketing. It discusses trends showing rising mobile email opens and the importance of a mobile-first approach. Key recommendations include using responsive design, prioritizing large text and touch targets, streamlining content for mobile, and testing designs on different devices. The presentation provides examples of emails that implement these strategies effectively.
Improving Institutional Repository Search Engine Visibility in Google and Goo...Patrick OBrien
The document discusses the Marriott Library's search engine optimization (SEO) program and its efforts to increase indexing of digital collections in Google and Google Scholar. While indexing ratios in Google increased significantly, indexing in Google Scholar remained very low across institutions. The library surveyed other repositories and found most used indirect URLs that made indexing difficult. Addressing this issue by transforming metadata schemas could help solve the low indexing ratio problem in Google Scholar.
Librarians at three different types of academic libraries will provide perspectives on their patron-driven ebook acquisitions programs. The shared collection development of ebooks at the CTW Consortium (Connecticut College, Trinity College, Wesleyan University) will be discussed as well. In their remarks, panelists will discuss the virtues and shortcomings of patron-driven selection, the vendors/systems offering this acquisitions option, and key issues surrounding ebook acquisitions generally.
This document summarizes mobile device usage trends in Europe based on data from comScore. It finds that smartphone adoption continues to rise rapidly, with Android becoming the second most popular platform behind Symbian. Tablet usage is also growing, with over 6% of mobile phone owners also using a tablet. Usage patterns show PCs are still dominant for internet access but mobile and tablets are growing. Tablet usage peaks in the evenings while mobile peaks align with commuting hours.
Digitale Lernumgebungen an UniverisitätenMartin Ebner
The document discusses trends in digital learning environments at universities based on a 3-year study of over 2,000 students. It finds that:
1) Students are well-equipped with technology, with near-universal internet access, even mobile access, and frequent use of communication tools like social networks and YouTube.
2) While web 2.0 is mainly used for Wikipedia and YouTube, social networks like Facebook and Twitter have grown dramatically in popularity.
3) The students of today have been called "digital natives" and are highly networked, multi-tasking users of various digital tools and platforms for learning.
“Mobilize Your Creativity – Bring Your Content to Mobile”
The mobile world presents great opportunities for game developers; as technology evolves, new devices, operating systems and distribution solutions emerge and grow rapidly. However, it is becoming increasingly difficult for the game artists to fulfill their creative vision in the fragmented world of mobile. Lack of standardization and multiple technical barriers prevent the game developers from benefiting the market growing potential. In this session we will review the opportunities; the challenges (spiced up with some our own real life anecdotes) and provide helpful solutions to overcome them.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
Neil Walker is the Group CTO for Getupdated Internet Marketing and CTO for Domain Invest (US). He has over 10 years of online marketing experience, including SEO work for over 2,500 UK clients and 5,000 pan-European clients. The document provides tips for analyzing competitors, including using tools to track backlinks, keyword rankings, social mentions, and competitor changes over time to inform strategic decisions.
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
This document discusses trends in search engine results pages (SERPs) and click-through rates (CTRs) over time from 2010 to 2012 based on analysis of client data. It shows that organic CTRs decreased across most positions during this period. Query length, image results, and the rise of mobile and long-tail keywords are also examined. The document also demonstrates how SEO performance data can be used to forecast visits, conversion rates, and sales for clients.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
This document discusses various SEO tools and strategies. It begins by addressing receiving an "unnatural links" message and recommends tools like Link Detective and Netpeak Checker for auditing links. It then covers using tools like Social Mention and pivot tables to analyze competitor data and find link prospects. Finally, it discusses using the Microsoft SEO Toolkit to audit sites for duplicate titles, broken links, and canonical URLs and for internal linking queries. Resources mentioned include analysis, link, social, and Microsoft IIS toolkit tools.
Multi Channel Optimisation - Econsultancy JUMP Oct 2012Craig Sullivan
1. Add "click to reveal" phone numbers to track which pages users view the number from.
2. Invest in call analytics software for unique visitor tracking on desktop. This provides detailed marketing data.
3. Integrate call analytics with your web analytics for a complete view of user journeys across channels.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (M...Tim Hayden
Presentation from my #SoMeT talk on how to leverage the mobile web to drive engagement and traffic with in/out-of-market visitors/prospective visitors.
This document summarizes statistics about Finnish internet and social media usage:
- 56% of Finns use the internet multiple times per day, and 73% have searched for product or service information online in the past 3 months. 41% have made an online purchase in the past 3 months.
- 42% of Finns are registered with some form of social media, and 28% follow social media daily. 59% have searched for or purchased tourism services online in the past 3 months.
- Popular social media platforms among Finnish customers include Facebook, homepages, and YouTube. Popular platforms among companies include Facebook, blogs, and YouTube.
- Companies and customers both find social media useful for creating an
IAB Hungary Ad Spend Report 2012 (English)IAB Hungary
Digital ad spend in Hungary grew 14% in 2012 to 35.65 billion HUF despite a shrinking total ad market. Display remained the largest segment at 47% but grew 12%, while search grew most at 27% and accounted for 35% of spending. Listings were flat at 13% of spending, while email declined 7% to 2.5% of spending. Mobile data is not comparable year-over-year but accounted for 2.5% of spending. Seasonality data showed highest spending in Q4 and lowest in Q1.
This document contains statistics about ICT (information and communications technology) adoption in Armenia from 2002 to 2011. It shows that the percentage of Armenian internet users increased from 19% in 2009 to 37% in 2011. Mobile phone adoption increased dramatically over this period as well, reaching 125% in 2011. Home computer ownership rose from 3% in 2002 to 39.5% in 2011, while home internet adoption increased from 4% to 35% over the same period. The top reasons cited for not going online included lack of a computer, lack of interest, and not needing to use the internet.
Mobile-friendly email: Trends and best practicesAct-On Software
This document outlines best practices for mobile-friendly email marketing. It discusses trends showing rising mobile email opens and the importance of a mobile-first approach. Key recommendations include using responsive design, prioritizing large text and touch targets, streamlining content for mobile, and testing designs on different devices. The presentation provides examples of emails that implement these strategies effectively.
Improving Institutional Repository Search Engine Visibility in Google and Goo...Patrick OBrien
The document discusses the Marriott Library's search engine optimization (SEO) program and its efforts to increase indexing of digital collections in Google and Google Scholar. While indexing ratios in Google increased significantly, indexing in Google Scholar remained very low across institutions. The library surveyed other repositories and found most used indirect URLs that made indexing difficult. Addressing this issue by transforming metadata schemas could help solve the low indexing ratio problem in Google Scholar.
Librarians at three different types of academic libraries will provide perspectives on their patron-driven ebook acquisitions programs. The shared collection development of ebooks at the CTW Consortium (Connecticut College, Trinity College, Wesleyan University) will be discussed as well. In their remarks, panelists will discuss the virtues and shortcomings of patron-driven selection, the vendors/systems offering this acquisitions option, and key issues surrounding ebook acquisitions generally.
This document summarizes mobile device usage trends in Europe based on data from comScore. It finds that smartphone adoption continues to rise rapidly, with Android becoming the second most popular platform behind Symbian. Tablet usage is also growing, with over 6% of mobile phone owners also using a tablet. Usage patterns show PCs are still dominant for internet access but mobile and tablets are growing. Tablet usage peaks in the evenings while mobile peaks align with commuting hours.
Digitale Lernumgebungen an UniverisitätenMartin Ebner
The document discusses trends in digital learning environments at universities based on a 3-year study of over 2,000 students. It finds that:
1) Students are well-equipped with technology, with near-universal internet access, even mobile access, and frequent use of communication tools like social networks and YouTube.
2) While web 2.0 is mainly used for Wikipedia and YouTube, social networks like Facebook and Twitter have grown dramatically in popularity.
3) The students of today have been called "digital natives" and are highly networked, multi-tasking users of various digital tools and platforms for learning.
“Mobilize Your Creativity – Bring Your Content to Mobile”
The mobile world presents great opportunities for game developers; as technology evolves, new devices, operating systems and distribution solutions emerge and grow rapidly. However, it is becoming increasingly difficult for the game artists to fulfill their creative vision in the fragmented world of mobile. Lack of standardization and multiple technical barriers prevent the game developers from benefiting the market growing potential. In this session we will review the opportunities; the challenges (spiced up with some our own real life anecdotes) and provide helpful solutions to overcome them.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
Neil Walker is the Group CTO for Getupdated Internet Marketing and CTO for Domain Invest (US). He has over 10 years of online marketing experience, including SEO work for over 2,500 UK clients and 5,000 pan-European clients. The document provides tips for analyzing competitors, including using tools to track backlinks, keyword rankings, social mentions, and competitor changes over time to inform strategic decisions.
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
This document discusses trends in search engine results pages (SERPs) and click-through rates (CTRs) over time from 2010 to 2012 based on analysis of client data. It shows that organic CTRs decreased across most positions during this period. Query length, image results, and the rise of mobile and long-tail keywords are also examined. The document also demonstrates how SEO performance data can be used to forecast visits, conversion rates, and sales for clients.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
This document discusses various SEO tools and strategies. It begins by addressing receiving an "unnatural links" message and recommends tools like Link Detective and Netpeak Checker for auditing links. It then covers using tools like Social Mention and pivot tables to analyze competitor data and find link prospects. Finally, it discusses using the Microsoft SEO Toolkit to audit sites for duplicate titles, broken links, and canonical URLs and for internal linking queries. Resources mentioned include analysis, link, social, and Microsoft IIS toolkit tools.
Multi Channel Optimisation - Econsultancy JUMP Oct 2012Craig Sullivan
1. Add "click to reveal" phone numbers to track which pages users view the number from.
2. Invest in call analytics software for unique visitor tracking on desktop. This provides detailed marketing data.
3. Integrate call analytics with your web analytics for a complete view of user journeys across channels.
Singapore has a large mobile market with high smartphone penetration and mobile internet usage concentrated on entertainment, social media, and media activities. Local developers and entrepreneurs create many mobile apps, and the government supports the mobile app sector through programs and grants. Major telcos like Singtel, Starhub and M1 provide platforms for developers to distribute apps to subscribers. The mobile market in Singapore presents opportunities for developers but also faces limitations around a small domestic market size.
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (M...Tim Hayden
Presentation from my #SoMeT talk on how to leverage the mobile web to drive engagement and traffic with in/out-of-market visitors/prospective visitors.
This document summarizes statistics about Finnish internet and social media usage:
- 56% of Finns use the internet multiple times per day, and 73% have searched for product or service information online in the past 3 months. 41% have made an online purchase in the past 3 months.
- 42% of Finns are registered with some form of social media, and 28% follow social media daily. 59% have searched for or purchased tourism services online in the past 3 months.
- Popular social media platforms among Finnish customers include Facebook, homepages, and YouTube. Popular platforms among companies include Facebook, blogs, and YouTube.
- Companies and customers both find social media useful for creating an
IAB Hungary Ad Spend Report 2012 (English)IAB Hungary
Digital ad spend in Hungary grew 14% in 2012 to 35.65 billion HUF despite a shrinking total ad market. Display remained the largest segment at 47% but grew 12%, while search grew most at 27% and accounted for 35% of spending. Listings were flat at 13% of spending, while email declined 7% to 2.5% of spending. Mobile data is not comparable year-over-year but accounted for 2.5% of spending. Seasonality data showed highest spending in Q4 and lowest in Q1.
Study of Debit, Credit & Prepaid Programs. Member Preferences and Marketing S...NAFCU Services Corporation
The Discover Spending Monitor is a quarterly report that polls over 8,000 consumers on a monthly basis. This survey details the spending intentions of consumers and reports trends about their outlook of finances and their perception of the economy. It is unique because it is the only survey of its kind to measure the behavior of credit union members. Lately, there has been a spike in consumer confidence, which opens the door for credit unions to grow and market their products. So how sharp is this increase in consumer confidence? How can your credit union take advantage of this opportunity? This presentation will provide a detailed analysis of current trends and point out how your credit union can take advantage of the improving economy. Learn more at: www.nafcu.org/discover
This document discusses mobile marketing strategies in the UK. It provides an overview of the mobile market, analyzing metrics like device ownership, message volumes, internet usage, and smartphone adoption rates. The key points are:
- There are 76 million mobile devices in the UK, with more phones worldwide than any other electronic good except radios.
- Smartphone ownership is growing rapidly, reaching 23% of the UK market, with Symbian and Apple being the most popular operating systems.
- While texting and multimedia messaging reach more users, mobile internet and app usage is growing fast, driven by younger demographics and falling data costs.
The document discusses the power and opportunities of mobile commerce (m-commerce). It notes that mobile usage and e-commerce are growing rapidly, with customers expecting mobile shopping capabilities. However, conversion rates on mobile are still low due to challenges like websites not being optimized for mobile and long loading times. The document recommends that companies test their mobile presence, optimize sites for mobile, and consider mobile apps and features like location-based services to improve the customer experience and take advantage of opportunities in m-commerce.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
The document discusses how technology solutions have often overlooked the consumer and questions if this is still the case today. It notes that identifying, anticipating, and satisfying customer requirements profitably is key to effective marketing. It warns that many apps and technology solutions are not well thought out and do not meet real customer needs. The document advocates developing a mobile strategy focused on understanding why it is needed, having clear key performance indicators, prioritizing user experience, testing ideas, and ensuring there is a plan for ongoing usage and promotion.
The document outlines 7 rules for mobile advertising. Rule 1 is that mobile is immediate. Rule 2 is that mobile is the shadow of the consumer. Rule 3 is to use a rich ecosystem of apps, advertising, and partnerships. Rule 4 is to sell your brand rather than the product directly. Rule 5 is that it is difficult to type on mobile devices. Rule 6 is that landing pages need variety. Rule 7 is not to forget mobile web advertising. The document provides statistics and examples to support each of the 7 rules.
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
The document discusses the proliferation of mobile applications and how they are transforming consumer behavior and media consumption. It notes that apps are built specifically for each mobile platform, unlike mobile web which replicates the desktop experience. It also discusses how app usage has increased dramatically in recent years, especially on smartphones, and how apps are becoming the preferred content format over TV and websites for many users. People are using apps to engage with content in new moments of their daily lives beyond just traditional computing times. Apps are creating new activities and experiences that reflect how integral mobile devices have become.
The document summarizes recent tax reforms in Georgia. It provides background on Georgia's economy and notes that GDP growth has averaged over 10% in recent years due to market-oriented reforms. It also indicates that Georgia has improved its ease of doing business and economic freedom according to international rankings, having risen from 112th in 2005 on the economic freedom index. The reforms have helped create a more favorable market environment.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
This document analyzes major data sources on the U.S. nonprofit sector from 2000-2010. It finds that: 1) nonprofits are a major employer, employing over 10 million people or 10% of private sector employment; 2) they are significant service providers, especially in education and health; 3) nonprofit employment grew dynamically at 2.1% annually compared to a 0.6% decline for for-profits; 4) nonprofits proved resilient during the recession; and 5) they face increasing competition from for-profit firms in some industries like education and healthcare.
This document discusses the concept of SoLoMo, which combines social media, local searches, and mobile technologies. It notes that people now live in a "SoLoMo world" where they search for local businesses and share information online using mobile devices. SoLoMo represents the combination of real-life interactions, the internet, and real-time sharing enabled by social networks, location features on mobile phones, and the rise of mobile internet usage. The document outlines key trends in social media, local searches, and mobile usage to illustrate the growth of the SoLoMo space and opportunities it provides for local businesses to engage customers.
Similar to #Smx london Mobile Trends, Apps and Landing Pages (20)
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
3. What role does Mobile Play?
Do people take actions via Mobile?
What the most popular mobile device?
Which Traffic Medium do browsers use via Mobile?
Do people search differently?
Is Click through Rate Different?
What tips can I use?
@theukseo
4. The Data: Search Engine Share (%)
April 2012 - Experian
402 Google Analytics Accounts
4%
58 Ecommerce Sites Google
100 Webmaster tools accounts
Bing
Yahoo
Multiple Verticals Ask
90% Others
70% B2B Websites
70% SME’s Search Engine Share (%)
April 2012 - Analytics
Trusting Goals are set up correctly
3%
Trust Ecommerce is set up correctly google
All figures are averages
bing
yahoo
95%
@theukseo
10. Mobile Conversion over Time April 2012
30.0%
Enquiries (CVR)
% of Goals or Transaction as Mobile
Mobile Goals %
25.0%
Desktop: 2.2%
Mobile Transaction %
Mobile: 1.9%
20.0%
15.0%
Transactions (CVR)
Desktop: 0.6%
10.0% Mobile: 0.3%
5.0%
0.0%
6 Ecommerce Sites which
actively worked on their
Jan-10
Mar-10
Jul-10
Sep-10
Nov-10
Jan-11
Mar-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-10
May-11
May-12
mobile sites saw an average
of 144% Increase in
Month transactions year on year.
@theukseo
12. Sony
Phone
Windows
% of Traffic
Nokia Samsung 0%
0% 0% SymbianOS 0% from Mobile Devices
0%
iPod Android
7% Android
80% Using
14% BlackBerry
BlackBerry
6%
iPad
Apple
Devices
iPhone
iPhone iPod
41%
Nokia
iPad
32%
Samsung
@theukseo
13. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
(not set)
@theukseo
Android
BlackBerry
iPad
iPhone
iPod
LG
Linux
Macintosh
MOT
Nokia
PalmOS
Samsung
Sony
SymbianOS
Conversion Rate by Device
Windows
Windows Phone
Total
15. Conversion Rate by Medium (Transactions)
Medium %
1.20%
0% 1.00%
Conversion Rate %
6% 0.80%
11%
0.60%
CPC
0.40%
11% Total
Direct
0.20%
email 0.00%
organic CPC Direct email organic Other referral
18% Other
Medium
54%
referral
15% of Referrals were from
Facebook
@theukseo
17. Mobile v Desktop - #keyword Driving Traffic
120000
100000
No. of Keywords driving traffic
80000
60000
No
40000 Yes
20000
0
1 2 3 4 5 6
Keyword Length
@theukseo
18. Mobile v Desktop – CVR %
3.5%
3.0%
No. of Keywords driving traffic
2.5%
2.0%
1.5% No
Yes
1.0%
0.5%
0.0%
1 2 3 4 5 6
Keyword Length
@theukseo
19. Mobile CTR v Desktop
40.00%
35.00% Sum of Smart Phone CTR
Average of Desktop CTR
30.00%
25.00%
CTR %
20.00%
15.00% Top 5 Position is even
more important for
10.00%
Mobile Search
5.00%
0.00%
1 2 3 4 5 6 7 8 9 10
Position
@theukseo
21. Red Shoes Online
Red Shoes Online www.website.com/RedShoes
www.website.com/RedShoes Orange_Customers Get 5% Extra Off
O2_Customers Get 5% Extra Off Enter ‘Ora’ During Checkout
Enter ‘O2’ During Checkout
Orange
Vodafone T-Mobile
Mobile
Targeting
O2 3
Red Shoes Online Red Shoes Online
www.website.com/RedShoes www.website.com/RedShoes
3_Customers Get 5% Extra Off 5% Extra Discount For Vodafone
Enter ‘3’ During Checkout Customers. Use Code ‘Voda’
@theukseo
22. Mobile Visit up to 20%
Conversion and Transactions still lower than desktop devices but
sufficient to make an impact
Apple Devices are still the top priority
Keep customer engaged via email is important for mobile
Search behaviour is similar desktop to smart phone
Top 5 positions are more lenient on Mobiles
Use Creative mobile targeting
@theukseo