Neil Walker is the Group CTO for Getupdated Internet Marketing and CTO for Domain Invest (US). He has over 10 years of online marketing experience, including SEO work for over 2,500 UK clients and 5,000 pan-European clients. The document provides tips for analyzing competitors, including using tools to track backlinks, keyword rankings, social mentions, and competitor changes over time to inform strategic decisions.
The document is a keyword density report analyzing the frequency of various matrimony-related keywords on the website http://kalyanavaranmatrimony.com/. It finds that "Matrimony" is used most frequently on the site, appearing in 25% of words and 20.9% of characters on the homepage. However, many related keywords like "Christian Matrimony" are entirely absent from the site content.
Database + Mobile email + Image Based Marketing Christopher Munz
The document discusses using databases, mobile email, and image-based marketing. It summarizes a presentation about using customer data from surveys and segmentation to send targeted emails. This resulted in open rates increasing from 18-22% to 40-53% for specific customer groups. The document also discusses the growth of mobile email and importance of designing emails optimized for mobile. It predicts that in 2012, successful marketing will be data-driven, integrate all channels, optimize for mobile, and leverage image-based marketing.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
The document is a keyword density report analyzing the frequency of various matrimony-related keywords on the website http://kalyanavaranmatrimony.com/. It finds that "Matrimony" is used most frequently on the site, appearing in 25% of words and 20.9% of characters on the homepage. However, many related keywords like "Christian Matrimony" are entirely absent from the site content.
Database + Mobile email + Image Based Marketing Christopher Munz
The document discusses using databases, mobile email, and image-based marketing. It summarizes a presentation about using customer data from surveys and segmentation to send targeted emails. This resulted in open rates increasing from 18-22% to 40-53% for specific customer groups. The document also discusses the growth of mobile email and importance of designing emails optimized for mobile. It predicts that in 2012, successful marketing will be data-driven, integrate all channels, optimize for mobile, and leverage image-based marketing.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
Facebook Based HIring Solutions - MyParichayRanjan Sinha
The document discusses how MyParichay is transforming recruiting and hiring through Facebook. It is India's #1 career networking and enterprise hiring platform on Facebook. MyParichay allows companies to create career microsites on Facebook for employer branding and targeting over 30 million professionals. It also allows recruiters to search candidates connected to current and past employees' social graphs for referrals and build their own candidate networks on Facebook. The platform covers all talent sourcing segments and gives recruiters access to 30 million passive candidates on Facebook.
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
Aya Zook - How Bing is Socializing SearchSocialCrush
Bing is socializing search by incorporating social signals like shares, likes, and comments into its search rankings. It found that 26.8% of all Bing searches now have an explicit social component. Users click on local reviews and guides in search results 2.5-10x more than other sources like online reviews or check-ins. Bing also considers the number of retweets, replies, followers, and who a user follows on Twitter to determine quality and popularity for ranking social search results. It encourages content creators to make sharing easy and build trustworthy, popular networks to rank higher in social search.
Day 2: Driving Results Through Thought Leadership aluckey
The document discusses best practices for developing an effective content marketing strategy, including conducting keyword and competitive research, creating customer personas, developing a content plan with topics and a style guide, and implementing a six step content marketing workflow covering planning, creation, distribution, social promotion and analytics. It provides examples and recommendations for each step of the content marketing process.
Bing is socializing search by incorporating social signals like shares, likes, and comments into its search algorithm. This allows Bing to better understand the popularity and expertise of sources. For example, pages that are shared more often on social networks will rank higher in search results for related queries. Bing also looks at how often people interact with search results by clicking on shared links from social media profiles. The goal is to surface the most helpful and relevant information people want to see based on social behaviors.
Comparing user generated content published in different social media sourcesÓscar Muñoz García
The growth of social media has populated the Web with valuable user generated content that can be exploited for many different and interesting purposes, such as, explaining or predicting real world outcomes through opinion mining. In this context, natural language
processing techniques are a key technology for analysing user generated content. Such content is characterised by its casual language, with short texts, misspellings, and set-phrases, among other characteristics that challenge content analysis. This paper shows the differences of the language used in heterogeneous social media sources, by analysing the distribution of the part-of-speech categories extracted from the analysis of the morphology of a sample of texts published in such sources. In addition, we evaluate the performance of three natural language processing techniques (i.e., language identification, sentiment analysis, and topic identification) showing the differences
on accuracy when applying such techniques to different types of user generated content.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
This document is a domain overview report for the domain perioimplants.us. It provides key metrics on organic and paid search traffic, backlinks, keywords, and competitors. Organic search traffic is up 62.1% while the domain ranking is down 41%. There are 961 top organic keywords and 554 main organic competitors identified. The report also includes sections on paid search data, backlinks, traffic trends over time, and advertising metrics.
The document discusses how various social media platforms can be used for business purposes. It provides demographic statistics for LinkedIn, Facebook, blogs, and Twitter users that show these platforms reach customers and potential customers. The document advocates developing an integrated marketing and communications plan that leverages social media alongside other channels to achieve goals like marketing, thought leadership, and customer service. It provides examples of how a company's social media presence could be structured across multiple networks and platforms.
This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and definitions of SEO and the difference between natural/organic search and paid search. It discusses click-through rates and how page ranking impacts traffic. The rest of the document covers the three pillars of SEO success: technical optimization, on-page optimization, and off-page optimization. It provides guidance on keyword research, optimizing page elements, building links, and more. Additional resources for continuing SEO learning are also listed.
The document discusses tools for managing a Twitter presence. It describes Twitter's website and native app, noting their limitations. It also introduces Hootsuite, a web-based tool that allows managing multiple social media accounts at once, including Twitter, Facebook, LinkedIn, WordPress and MySpace. Hootsuite overcomes some limitations of the native Twitter options by adding scheduling capabilities and integrating other platforms.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
This document discusses various search engine optimization (SEO) factors that impact organic search rankings. It covers on-page factors like keyword usage in titles, meta descriptions and body content. It also discusses off-page factors like backlinks, link popularity, and diversity of link sources. Additional topics include SEO best practices, worst practices, social media factors, and non-keyword on-page and site-wide considerations.
SEO (Search Engine Optimization) involves improving a website's visibility in organic search results. The document lists 5 reasons for using SEO - it has a high ROI, minimal risk, builds brand awareness, targets relevant traffic, and is affordable. It then provides tips for on-page SEO like keywords in titles and meta tags, and off-page SEO like guest posts, press releases, and directories. A glossary defines common SEO terms.
Gescis Technologies provides cost-effective software consulting and internet services globally. They offer SEO, SMO, and social networking services led by experienced experts. Their SEO packages include keyword research, content optimization, and link building. SMO packages focus on social media promotion through blogs, social networks, and videos. Gescis aims to divert traffic to clients' websites through analytical skills and high-quality digital marketing strategies.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Facebook Based HIring Solutions - MyParichayRanjan Sinha
The document discusses how MyParichay is transforming recruiting and hiring through Facebook. It is India's #1 career networking and enterprise hiring platform on Facebook. MyParichay allows companies to create career microsites on Facebook for employer branding and targeting over 30 million professionals. It also allows recruiters to search candidates connected to current and past employees' social graphs for referrals and build their own candidate networks on Facebook. The platform covers all talent sourcing segments and gives recruiters access to 30 million passive candidates on Facebook.
SEO Competitor Sample Report - sharing some points regarding Competitor Analysis such as Find your SEO Competitor, Analyze for Keywords, Cover All SEO Factors (On-Page Optimization/ Off- Page Optimization, Competitor back links, Content Length Issues. Want to know more about seo analysis click here http://araghu.wordpress.com
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
Aya Zook - How Bing is Socializing SearchSocialCrush
Bing is socializing search by incorporating social signals like shares, likes, and comments into its search rankings. It found that 26.8% of all Bing searches now have an explicit social component. Users click on local reviews and guides in search results 2.5-10x more than other sources like online reviews or check-ins. Bing also considers the number of retweets, replies, followers, and who a user follows on Twitter to determine quality and popularity for ranking social search results. It encourages content creators to make sharing easy and build trustworthy, popular networks to rank higher in social search.
Day 2: Driving Results Through Thought Leadership aluckey
The document discusses best practices for developing an effective content marketing strategy, including conducting keyword and competitive research, creating customer personas, developing a content plan with topics and a style guide, and implementing a six step content marketing workflow covering planning, creation, distribution, social promotion and analytics. It provides examples and recommendations for each step of the content marketing process.
Bing is socializing search by incorporating social signals like shares, likes, and comments into its search algorithm. This allows Bing to better understand the popularity and expertise of sources. For example, pages that are shared more often on social networks will rank higher in search results for related queries. Bing also looks at how often people interact with search results by clicking on shared links from social media profiles. The goal is to surface the most helpful and relevant information people want to see based on social behaviors.
Comparing user generated content published in different social media sourcesÓscar Muñoz García
The growth of social media has populated the Web with valuable user generated content that can be exploited for many different and interesting purposes, such as, explaining or predicting real world outcomes through opinion mining. In this context, natural language
processing techniques are a key technology for analysing user generated content. Such content is characterised by its casual language, with short texts, misspellings, and set-phrases, among other characteristics that challenge content analysis. This paper shows the differences of the language used in heterogeneous social media sources, by analysing the distribution of the part-of-speech categories extracted from the analysis of the morphology of a sample of texts published in such sources. In addition, we evaluate the performance of three natural language processing techniques (i.e., language identification, sentiment analysis, and topic identification) showing the differences
on accuracy when applying such techniques to different types of user generated content.
The document discusses authority building (gaining endorsements and mentions from influential sources) versus link building and their impact on search engine rankings. It provides a case study of how gaining shares and mentions from influencers significantly increased traffic to a website. The document also discusses various factors related to authoritative links that can impact rankings, such as quantity, quality, diversity, and relevance of links; and examines the correlations between these factors and search performance.
This document is a domain overview report for the domain perioimplants.us. It provides key metrics on organic and paid search traffic, backlinks, keywords, and competitors. Organic search traffic is up 62.1% while the domain ranking is down 41%. There are 961 top organic keywords and 554 main organic competitors identified. The report also includes sections on paid search data, backlinks, traffic trends over time, and advertising metrics.
The document discusses how various social media platforms can be used for business purposes. It provides demographic statistics for LinkedIn, Facebook, blogs, and Twitter users that show these platforms reach customers and potential customers. The document advocates developing an integrated marketing and communications plan that leverages social media alongside other channels to achieve goals like marketing, thought leadership, and customer service. It provides examples of how a company's social media presence could be structured across multiple networks and platforms.
This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and definitions of SEO and the difference between natural/organic search and paid search. It discusses click-through rates and how page ranking impacts traffic. The rest of the document covers the three pillars of SEO success: technical optimization, on-page optimization, and off-page optimization. It provides guidance on keyword research, optimizing page elements, building links, and more. Additional resources for continuing SEO learning are also listed.
The document discusses tools for managing a Twitter presence. It describes Twitter's website and native app, noting their limitations. It also introduces Hootsuite, a web-based tool that allows managing multiple social media accounts at once, including Twitter, Facebook, LinkedIn, WordPress and MySpace. Hootsuite overcomes some limitations of the native Twitter options by adding scheduling capabilities and integrating other platforms.
Pardot Webinar - Unlocking the Mysteries of SEO - A B2B Marketer's GuidePardot
This document provides an introduction to search engine optimization (SEO) for B2B marketers. It discusses key SEO strategies and tactics including page structure, keywords, meta tags, links, and content quality. The goal of SEO is to improve a website's visibility in organic search results. The document provides guidance on techniques like optimizing page titles, URLs, and keyword density to help sites rank higher in search engines. It cautions against "black hat" SEO tactics that could hurt a site's ranking.
The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
This document discusses various search engine optimization (SEO) factors that impact organic search rankings. It covers on-page factors like keyword usage in titles, meta descriptions and body content. It also discusses off-page factors like backlinks, link popularity, and diversity of link sources. Additional topics include SEO best practices, worst practices, social media factors, and non-keyword on-page and site-wide considerations.
SEO (Search Engine Optimization) involves improving a website's visibility in organic search results. The document lists 5 reasons for using SEO - it has a high ROI, minimal risk, builds brand awareness, targets relevant traffic, and is affordable. It then provides tips for on-page SEO like keywords in titles and meta tags, and off-page SEO like guest posts, press releases, and directories. A glossary defines common SEO terms.
Gescis Technologies provides cost-effective software consulting and internet services globally. They offer SEO, SMO, and social networking services led by experienced experts. Their SEO packages include keyword research, content optimization, and link building. SMO packages focus on social media promotion through blogs, social networks, and videos. Gescis aims to divert traffic to clients' websites through analytical skills and high-quality digital marketing strategies.
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Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
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JavaLand 2024: Application Development Green Masterplan
Competitor Analysis - SMX Stockholm
1.
2. Who am I? Neil Walker
Twitter: @theukseo
Current Position:
• Group CTO for Getupdated Internet Marketing
• CTO for Domain Invest (US)
Background:
• Chief technical Officer (CTO) for Just Search Ltd
Experience
• 10 Years Online Marketing Experience
• Worked or been involved with SEO for over 2500
clients in the UK and nearly 5000 clients for Pan Europe.
3. • Increase market Share.
• Become a brand name.
• Take a slice of the pie.
10. 171 Google Analytics Accounts
• 106 SEO (Only)Clients
• 65 PPC & SEO Clients
• Avg. Figures were been used in most cases
• With the assumption that Goals had been set
up correctly for each site.
11. 1 Words % of Long tail Phrases
6 Words
3%
7%
5 Words 2 Words
15% 1 Words • In General 3
16%
2 Words word phrases are
3 Words
4 Words
the most used
3 Words
5 Words searches
4 Words 31% 6 Words
28%
6 Words
5 Words 3%
% traffic value
• 2 Word Phrase
1 Words
6%
14% 1 Words will provide the
4 Words
15%
2 Words majority of
3 Words
4 Words
traffic.
2 Words 5 Words
36%
3 Words 6 Words
26%
12. If We Multiply the No. of Visits by the Conversion % We get a figure of how
valuable a set of keywords are i.e.
Value = Visits X Conversion Rate
5 Words 6 Words
9% 4%
1 Words
6%
1 Words
2 Words
4 Words 3 Words
2 Words
18%
35% 4 Words
5 Words
6 Words
3 Words
28%
2 Word Phrases – Will provide the highest value (I.e. Traffic and Conversion)
13.
14. • Google Adwords tool
• Keyword Spy
• Spyfu
• Word tracker
15. Buy Jeans Black
Under £5
Review Shorts Grey
£30 +
Compare Skirts Red
Action Audience Type Brand Colour Size Price
Men’s Jack & Small
Women’s Jones Medium
Children’s G-Star Large
16. Categorisation View Profiles
Opensiteexplorer Categorisation
stage 1 Stage 2
.org
Download a Access lists of: Track the View Results
CSV of you and - Directory anchor text in of Competitor
your websites terms of: Link profiles
competitors - PR Websites - Brand by:
back links. - Blog
Networks - Keyword
- Forums - Other - Type of Link
Place filter (or - Anchor text
vlookup’s) for: type
- Academic - Linking Page
Domains strength
- Government
domains
20. 80
70
60
50
No. of Brand anchor text
40 No. of keyword Anchor text
No. of Misc anchor texts
30
20
10
0
Your site Site one Site two
21. 3500
3000
2500
No. of Links
2000
1500
1000 http://www.boonty.com/
500 http://www.denda.com/
0 http://www.downloadstad.nl/
Top 10 Anchor Texts
22. 300
Identify which avenues your competitors are chasing.
250
200
No. of Links
150
Spot potential content which went social or viral
100
50
Total
0
URL
23. Socialmention Categorisation View Results
.com stage
Download a CSV Access lists of: View Results of
of you and your Competitor
competitors - Media Types Social profiles
mentions. - Sources by:
- Keywords
- Medium
- Influencers
- Timeline
25. Micromedia
Social Networks
Images
Medium
Multimedia Your site
Competitor 1
Video
Industry
Social bookmarking
News
0 50 100 150 200 250
No. of Mentions
26. Top Influencers
johntmccracken
MissesDressy
lindathi
TJ Formal.com
wesleyburgen
User
susan9
eprnetwork
Count
theaquariusview
cloudytags.com
treyandmeghan
fergusfish
0 5 10 15 20 25 30 35 40
No. of Mentions
27. What Major event
happened here?
250
200
No. of Mentions
150
Count of Industry
100 Count of Competitor 1
Count of Your site
50
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Day in July 2011
28. Cause and Effect Make Changes
Choose K.P.I’s
Record: Watch: Impact:
Information How changes
about you and you and your Create changes
your competitors to your strategy
competitors make have an based on what
- Choose impact. appears to be
common criteria successful or
unsuccessful for
you and your
competitors.
29. Competitor Changes over time
Time Line Client Backlinks SEO MOZ Backlinks Total
Feb Mar April May Jun Jul Aug Sep Oct SEOMOZ
0 Competitor 1 Backlinks SEO MOZ
Backlinks Total SEOMOZ
6,000
Client Positions keyword 1 Webranker
20
Backlinks From SEOMOZ
5,000
Client Positions keyword 2 Webranker
Position in Google
40
4,000
Client Positions keyword 3 Webranker
60
3,000
Competitor 1 Positions keyword 1
Webranker
80 2,000
Competitor 1 Positions keyword 2
Webranker
100 1,000 Competitor 1 Positions keyword 3
Webranker
120 0
30.
31. • Know your Competition and their Audience
• Look at brand Signals
• Group Keywords to see if your missing something.
• Categorise link Profiles
• Find Opportunities through Social
• Track Details!
• Track Details!
• Track Details!