Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
The Ultimate Illustrated Guide to Google's Ranking FactorsLisa Sills
An absolutely gorgeous PDF poster explaining the ins and outs of Google rankings. Not everyone likes to read long posts, so we put together the ultimate visual aid you'll need to get your website ranking. Print it out, stick it on your wall, follow our factors and get ranking!
Advance Off Page SEO Strategy Step by StepDurgesh Mishra
This document discusses off-page SEO strategies. It defines off-page SEO as actions taken outside a website to impact search engine rankings. Effective off-page SEO can provide relevance, trustworthiness and authority which play a major role in rankings. The document provides steps for off-page SEO including keyword research, content strategy, and backlink building strategies such as guest posting, forum posting, and local blogger outreach.
Topic: It is the machine interpretation of the pages. This embodies the on-page factors in search jargon.
Reputation: It is the use of link text to attach meaning to the pages that links point too. This is an off-page factor.
Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.
The always amazing Andy Crestodina shares tips on Advanced Content Marketing
You’ll learn:
5 Ways to Dominate in Search and Social Media with Interconnected Content
Writing for the Web: 7 Ways to Write Content That Gets Opened, Read and Shared
15 Things to Remove From Your Website Immediately
The Link Building Guide to Evaluation of Links and Link ValueTeknicks
Backlinks are the most important component of your SEO. Before you start link building, make sure your website has a natural backlink profile. With Google initiating more than 400,00 manual actions each month, don't let your website fall victim. It could take years to regain the traffic and ROI your website once had. Take a look at our tips for link evaluation!
Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.
Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
The Ultimate Illustrated Guide to Google's Ranking FactorsLisa Sills
An absolutely gorgeous PDF poster explaining the ins and outs of Google rankings. Not everyone likes to read long posts, so we put together the ultimate visual aid you'll need to get your website ranking. Print it out, stick it on your wall, follow our factors and get ranking!
Advance Off Page SEO Strategy Step by StepDurgesh Mishra
This document discusses off-page SEO strategies. It defines off-page SEO as actions taken outside a website to impact search engine rankings. Effective off-page SEO can provide relevance, trustworthiness and authority which play a major role in rankings. The document provides steps for off-page SEO including keyword research, content strategy, and backlink building strategies such as guest posting, forum posting, and local blogger outreach.
Topic: It is the machine interpretation of the pages. This embodies the on-page factors in search jargon.
Reputation: It is the use of link text to attach meaning to the pages that links point too. This is an off-page factor.
Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.
The always amazing Andy Crestodina shares tips on Advanced Content Marketing
You’ll learn:
5 Ways to Dominate in Search and Social Media with Interconnected Content
Writing for the Web: 7 Ways to Write Content That Gets Opened, Read and Shared
15 Things to Remove From Your Website Immediately
The Link Building Guide to Evaluation of Links and Link ValueTeknicks
Backlinks are the most important component of your SEO. Before you start link building, make sure your website has a natural backlink profile. With Google initiating more than 400,00 manual actions each month, don't let your website fall victim. It could take years to regain the traffic and ROI your website once had. Take a look at our tips for link evaluation!
Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.
Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
This document summarizes the state of SEO in 2018. It notes that while many people have "SEO" in their job title, the work is busy and few are true experts. It describes changes in the SERPs like the explosion of featured snippets and related questions, and fewer organic links and clicks. However, it argues that opportunities still exist, such as winning featured snippets and carousels that can drive additive traffic. It recommends focusing on user satisfaction and engagement metrics to take advantage of these opportunities.
This document summarizes a presentation on search engine optimization (SEO). It discusses various technical SEO topics like sitemaps, robots.txt files, duplicate content, site speed and errors. It also covers non-technical topics like keyword research, content topics, and the importance of authority and relevance for rankings. The presentation emphasizes the role of search and organic traffic for marketing and provides tips for structure, keywords and content optimization to improve SEO performance.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Local Projects to Boost Your Company and CareerMike Ramsey
Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.
This document outlines a content strategy for lead generation. It discusses developing an editorial mission statement and focusing content around specific audiences and topics. It recommends creating different types of content like blogs, videos and collaborations. It also suggests optimizing content for search and social media, and publishing it in different places. The document provides examples of developing a strategic content plan around a sample topic of office perks. It emphasizes the importance of persistence, structure and repurposing content in different formats to drive leads.
THE SEO’S GUIDE TO LEARNING Google ADWORDSGlen Dimaandal
This document provides an overview of using SEO strategies and data to optimize a Google AdWords campaign. It recommends using SEO keyword research to build the campaign structure with relevant ad groups and landing pages. It also suggests using SEO optimization techniques to improve the landing pages, and leveraging Search Console and Analytics data to write ads and select the conversion tracking model. Finally, it proposes setting bids in AdWords based on historical SEO conversion rates for landing pages. The overall objective is to help experienced SEOs learn AdWords by taking a natural SEO-focused approach.
This document outlines Andy Crestodina's content strategy for lead generation. It discusses defining an editorial mission statement and audience, determining topics of content through keyword and audience research, using various content formats like articles, videos and collaborations. It emphasizes the importance of publishing content in multiple places and persisting with a content plan over time. The document provides examples of how to structure a content plan quarterly and create a series of content pieces around a central "anchor piece" to drive leads through search and social media optimization.
URL Best Practices | Rand Fishkin | SMX East NYC 2009Fabio Ricotta
The document summarizes findings from correlation data on URL best practices. It finds that shorter URLs, keywords in root domains, and fewer folders in URLs are more highly correlated with better search rankings. While keywords in subdomains, filenames, query strings, and paths provide some value, they are not as positively correlated as keywords in root domains. It also finds that HTTP URLs, WWW domains, and fewer characters in domain names are more frequently found in top search results.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
205 Factors that Google Uses to Rank Web Pages LoDo Web
This document lists over 200 potential on-page, off-page, technical, and other ranking factors that search engines may use to evaluate websites and determine search rankings. It covers categories like on-page SEO, backlinks, user interaction, social signals, brand factors, and spam/unnatural links. The goal is to provide a comprehensive overview of what search engines optimize for and how websites can improve their discoverability.
Local Link Building Tips, Tools, and TacticsMike Ramsey
This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.
A brief introduction to all important search ranking factors of Google in sequence. You will get here a step by step search ranking factors checklist is this PPT. You can also download this ppt for offline use.
SearchLove San Diego 2017 | Kirsty Hulse | Low(er) Risk Link Building Tactics...Distilled
Whilst links should still be something we try to earn in 2017, we should begin to think of them as an added bonus, rather than a primary objective. Kirsty will share tactics of how to secure links without huge time and resource investment, to minimize the risk and diversify the positive impact of link building in a content world.
Content Jam 2016: SEO Masterclass with Andy Crestodina and Ryan ErwinOrbit Media Studios
From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
After attending this session, you’ll know how to:
Pick Your Battles: Find the phrases that you can win for
Indicate Relevance: Use keywords in ways that show you’re the real thing
Target Topics: Go beyond the keyphrase, finding semantic clues
Build Authority: Grow your site’s credibility through networking and collaboration
Be Opportunistic: Use Analytics to quickly find low-hanging fruit
What are the biggest mistakes that website owners make? Does duplicate content really hurt your rankings? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are truly useful? Which are free? How is SEO ROI measured?
We’re going to cover every step in the process for outranking your competitors. Once finished, you’ll never look at webpages the same again.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: The Periodic Table Of SEO Ranking Factors: 2015 Edition. PRESENTATION: New Ranking Correlation Study: New Data - Given by Cyrus Shepard, @cyrusshepard - Moz, Director of Audience. #SMX #11A
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Making Data Dreams come true - Switching the Gap between ranking factors & yo...Björn Darko
Ranking Factors are a great way of investigating what successful websites have in common. But it’s not always easy to make the leap from analyzing the SERPs to developing practical measures for website optimisation. This session shows you how to make real use of ranking factors and how to make data the foundation of your digital strategy.
How to use SEO to maximize the value and organic effectiveness of your earned media campaigns. This deck is from my November 2019 presentation with PRNews (Proven Tactics to Make SEO Your Earned Media Engine - https://www.prnewsonline.com/webinars/proven-tactics-to-make-seo-your-earned-media-engine/).
This document discusses various search engine optimization (SEO) factors that impact organic search rankings. It covers on-page factors like keyword usage in titles, meta descriptions and body content. It also discusses off-page factors like backlinks, link popularity, and diversity of link sources. Additional topics include SEO best practices, worst practices, social media factors, and non-keyword on-page and site-wide considerations.
This document discusses various search engine optimization (SEO) factors that may impact rankings. It covers on-page factors like keyword usage, links, content and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity and diversity of link sources. Non-link factors like unique content and site architecture are also important at the site-wide level. Social media signals have minimal importance for rankings according to the information provided.
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
This document summarizes the state of SEO in 2018. It notes that while many people have "SEO" in their job title, the work is busy and few are true experts. It describes changes in the SERPs like the explosion of featured snippets and related questions, and fewer organic links and clicks. However, it argues that opportunities still exist, such as winning featured snippets and carousels that can drive additive traffic. It recommends focusing on user satisfaction and engagement metrics to take advantage of these opportunities.
This document summarizes a presentation on search engine optimization (SEO). It discusses various technical SEO topics like sitemaps, robots.txt files, duplicate content, site speed and errors. It also covers non-technical topics like keyword research, content topics, and the importance of authority and relevance for rankings. The presentation emphasizes the role of search and organic traffic for marketing and provides tips for structure, keywords and content optimization to improve SEO performance.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
Local Projects to Boost Your Company and CareerMike Ramsey
Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.
This document outlines a content strategy for lead generation. It discusses developing an editorial mission statement and focusing content around specific audiences and topics. It recommends creating different types of content like blogs, videos and collaborations. It also suggests optimizing content for search and social media, and publishing it in different places. The document provides examples of developing a strategic content plan around a sample topic of office perks. It emphasizes the importance of persistence, structure and repurposing content in different formats to drive leads.
THE SEO’S GUIDE TO LEARNING Google ADWORDSGlen Dimaandal
This document provides an overview of using SEO strategies and data to optimize a Google AdWords campaign. It recommends using SEO keyword research to build the campaign structure with relevant ad groups and landing pages. It also suggests using SEO optimization techniques to improve the landing pages, and leveraging Search Console and Analytics data to write ads and select the conversion tracking model. Finally, it proposes setting bids in AdWords based on historical SEO conversion rates for landing pages. The overall objective is to help experienced SEOs learn AdWords by taking a natural SEO-focused approach.
This document outlines Andy Crestodina's content strategy for lead generation. It discusses defining an editorial mission statement and audience, determining topics of content through keyword and audience research, using various content formats like articles, videos and collaborations. It emphasizes the importance of publishing content in multiple places and persisting with a content plan over time. The document provides examples of how to structure a content plan quarterly and create a series of content pieces around a central "anchor piece" to drive leads through search and social media optimization.
URL Best Practices | Rand Fishkin | SMX East NYC 2009Fabio Ricotta
The document summarizes findings from correlation data on URL best practices. It finds that shorter URLs, keywords in root domains, and fewer folders in URLs are more highly correlated with better search rankings. While keywords in subdomains, filenames, query strings, and paths provide some value, they are not as positively correlated as keywords in root domains. It also finds that HTTP URLs, WWW domains, and fewer characters in domain names are more frequently found in top search results.
Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.
Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO
Wil Reynolds, Associate, SEER (Twitter @wilreynolds)
205 Factors that Google Uses to Rank Web Pages LoDo Web
This document lists over 200 potential on-page, off-page, technical, and other ranking factors that search engines may use to evaluate websites and determine search rankings. It covers categories like on-page SEO, backlinks, user interaction, social signals, brand factors, and spam/unnatural links. The goal is to provide a comprehensive overview of what search engines optimize for and how websites can improve their discoverability.
Local Link Building Tips, Tools, and TacticsMike Ramsey
This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.
A brief introduction to all important search ranking factors of Google in sequence. You will get here a step by step search ranking factors checklist is this PPT. You can also download this ppt for offline use.
SearchLove San Diego 2017 | Kirsty Hulse | Low(er) Risk Link Building Tactics...Distilled
Whilst links should still be something we try to earn in 2017, we should begin to think of them as an added bonus, rather than a primary objective. Kirsty will share tactics of how to secure links without huge time and resource investment, to minimize the risk and diversify the positive impact of link building in a content world.
Content Jam 2016: SEO Masterclass with Andy Crestodina and Ryan ErwinOrbit Media Studios
From researching keywords to ranking high, this is a complete course on search engine optimization. This extended session focuses on the specific actions that drive the rankings and targeted traffic.
After attending this session, you’ll know how to:
Pick Your Battles: Find the phrases that you can win for
Indicate Relevance: Use keywords in ways that show you’re the real thing
Target Topics: Go beyond the keyphrase, finding semantic clues
Build Authority: Grow your site’s credibility through networking and collaboration
Be Opportunistic: Use Analytics to quickly find low-hanging fruit
What are the biggest mistakes that website owners make? Does duplicate content really hurt your rankings? What are the most important search ranking factors? What actions give you a durable advantage? Which tools are truly useful? Which are free? How is SEO ROI measured?
We’re going to cover every step in the process for outranking your competitors. Once finished, you’ll never look at webpages the same again.
From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: The Periodic Table Of SEO Ranking Factors: 2015 Edition. PRESENTATION: New Ranking Correlation Study: New Data - Given by Cyrus Shepard, @cyrusshepard - Moz, Director of Audience. #SMX #11A
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Making Data Dreams come true - Switching the Gap between ranking factors & yo...Björn Darko
Ranking Factors are a great way of investigating what successful websites have in common. But it’s not always easy to make the leap from analyzing the SERPs to developing practical measures for website optimisation. This session shows you how to make real use of ranking factors and how to make data the foundation of your digital strategy.
How to use SEO to maximize the value and organic effectiveness of your earned media campaigns. This deck is from my November 2019 presentation with PRNews (Proven Tactics to Make SEO Your Earned Media Engine - https://www.prnewsonline.com/webinars/proven-tactics-to-make-seo-your-earned-media-engine/).
This document discusses various search engine optimization (SEO) factors that impact organic search rankings. It covers on-page factors like keyword usage in titles, meta descriptions and body content. It also discusses off-page factors like backlinks, link popularity, and diversity of link sources. Additional topics include SEO best practices, worst practices, social media factors, and non-keyword on-page and site-wide considerations.
This document discusses various search engine optimization (SEO) factors that may impact rankings. It covers on-page factors like keyword usage, links, content and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity and diversity of link sources. Non-link factors like unique content and site architecture are also important at the site-wide level. Social media signals have minimal importance for rankings according to the information provided.
This document discusses various search engine optimization (SEO) factors that can impact rankings. It covers on-page factors like keyword usage, links, content freshness, and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity, and diversity of link sources. Important non-link factors include unique substantive content and domain registration history.
This document discusses various search engine optimization (SEO) factors that may impact rankings. It covers on-page factors like keyword usage, links, content and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity and diversity of link sources. Non-link factors like unique content and site architecture are also important at the site-wide level. Social media signals have minimal importance for rankings according to the information provided.
This document discusses various search engine optimization (SEO) factors that can impact rankings. It covers on-page factors like keyword usage, links, content freshness, and social media. Key on-page factors include keyword focused anchor text from external links, external link popularity, and diversity of link sources. Important non-link factors include unique substantive content and domain registration history.
Designyourownblog.com External Links AuditJames Allen
Am external link (backlinks) audit for Design Your Own Blog, summarising the backlink presence of the website and outlining some of the more positive link work.
- The document analyzes the backlink profile of a website. It found 88,172 total backlinks, of which 60,758 (around 70%) were still live.
- The largest source of backlinks is from Boostblogtraffic.com/SmartBlogger, which accounts for 23% of all backlinks, but these are nofollowed links.
- Most backlinks use the anchor text of the site owner's name, which comes from genuine user comments and is not considered risky.
- Only 22% of backlinks are plain text links, so there is room for optimizing anchor text on additional links.
- 58% of backlinks have no safety flags, and flagged links are from domains
Link-based ranking factors are important for search engine optimization. Some key factors include links from trusted domains related to the topic that are distributed across different keywords. The anchor text of inbound links, age of links, and diversity of linking domains are also important. Search engines analyze the link profile of pages and domains to determine authority and the likelihood of ranking well. Buying or selling links can negatively impact rankings.
This is a run through of our link planning tool. its a bit like Link research tools , except it's in excel, so its very easy for us to manipulate the data to give us more insight into a set of link profiles.
The right blend of backlinks & and how to get them in 90 daysSEOReseller.com
There’s a secret science for top ranking sites and we’re laying it out. We’ll show case studies and discuss specific recipes for back link location, acquisition and attributes.
This document provides best practices and factors for search engine optimization (SEO) on-page, off-page, and technical. It discusses the importance of keywords, links, content, and social media. The top on-page factors include keyword use in titles and headings. External links and link popularity are very important off-page factors. Technical best practices include XML sitemaps and optimized URLs. Worst practices to avoid include flash-only sites, keyword stuffing, and hidden text.
This document provides best practices and factors for search engine optimization (SEO) based on research from SEOmoz. It discusses important on-page factors like keyword use in titles, headings, body copy, and links. It also covers off-page factors like link popularity, diversity of links, and trustworthiness of domains linking in. Non-keyword on-page factors like unique content and page updates are important. The document also outlines worst practices to avoid, such as flash-only sites, keyword stuffing, and hidden text.
This document provides best practices and factors for search engine optimization (SEO) on-page, off-page, and technical. It discusses the importance of keywords, links, content, and social media. The top on-page factors include keyword use in titles and headings. External links and link popularity are very important off-page factors. Technical best practices include XML sitemaps and optimized URLs. Worst practices to avoid are also outlined.
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
This document provides an overview of search engine optimization (SEO) fundamentals and techniques. It defines SEO as optimizing a website's visibility in organic search results. It explains how search engines like Google work by crawling the web, indexing pages, and using over 200 ranking factors to determine a page's relevance and authority. The document outlines important Google algorithm updates and discusses on-page SEO techniques like optimizing content and internal linking as well as off-page techniques like building high-quality backlinks from authoritative websites on related topics. It provides guidelines for an effective link building strategy in a natural, non-spammy way.
To rank well in search engine results, sites must optimize their content and links according to SEO best practices such as using targeted keywords, developing relevant and high-quality content, and building links from diverse sources. Key on-page factors include keyword usage in titles, headings, text and links. Off-page factors like backlink volume, anchor text and domain authority also strongly influence rankings. The document provides details on specific ranking factors and recommendations for effective on-page optimization and link building.
To rank well in search engine results, sites must optimize their content and links according to SEO best practices such as using keywords researched to be relevant and popular. They should ensure their site is properly crawled and indexed through tools like Google Search Console. Developing a rich network of high-quality, diverse external links is also important. Key on-page factors include keyword use in titles, headings, content and anchor text. External links with keyword anchor text have very high importance.
To rank well in search engines, sites must optimize their content and links according to SEO best practices like using keywords researched to match searcher intent. They should ensure their site is crawlable and indexed by using tools to check indexing. Developing a rich network of quality links is also important. Key factors that influence ranking include keyword focused anchor text links, external link popularity and diversity, and on-page factors like keyword use in titles and first 100 words.
SEO for coders focuses on both on-site and off-site optimization strategies to improve search engine rankings. On-site optimization includes having a relevant domain name and subdomains, useful content with proper keyword density and placement, clean URLs, and optimized meta tags, images, and internal linking. Off-site optimization involves activities like submitting sitemaps, creating landing pages, building links through social media, blogs, and link partnerships. The process requires ongoing labor and takes months to see results.
Similar to Link - SEO Value v's Cost v's Client Expectation (20)
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
This document discusses various SEO tools and strategies. It begins by addressing receiving an "unnatural links" message and recommends tools like Link Detective and Netpeak Checker for auditing links. It then covers using tools like Social Mention and pivot tables to analyze competitor data and find link prospects. Finally, it discusses using the Microsoft SEO Toolkit to audit sites for duplicate titles, broken links, and canonical URLs and for internal linking queries. Resources mentioned include analysis, link, social, and Microsoft IIS toolkit tools.
#Smx london Mobile Trends, Apps and Landing PagesNeil Walker
The document discusses mobile usage trends based on data from 402 Google Analytics accounts and 100 Webmaster tools accounts. Some key findings include:
- The percentage of total traffic from mobile devices has increased significantly from 1.6% in January 2010 to over 20% in April 2012.
- Smartphones running Android and Apple's iOS (iPhone and iPad) accounted for over 80% of mobile traffic.
- Conversion rates (e.g. transactions) tended to be lower on mobile than desktop, though some ecommerce sites saw large increases in mobile transactions through mobile optimization.
- Mobile traffic and usage continues to grow rapidly and is an increasingly important traffic source.
This document discusses trends in search engine results pages (SERPs) and click-through rates (CTRs) over time from 2010 to 2012 based on analysis of client data. It shows that organic CTRs decreased across most positions during this period. Query length, image results, and the rise of mobile and long-tail keywords are also examined. The document also demonstrates how SEO performance data can be used to forecast visits, conversion rates, and sales for clients.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
Neil Walker is the Group CTO for Getupdated Internet Marketing and CTO for Domain Invest (US). He has over 10 years of online marketing experience, including SEO work for over 2,500 UK clients and 5,000 pan-European clients. The document provides tips for analyzing competitors, including using tools to track backlinks, keyword rankings, social mentions, and competitor changes over time to inform strategic decisions.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. Link Value Page relevance Domain Authority (no. of links) Class C IP address Penalised page Age of the page Page H1 and title location of link on the page Domain Mozrank Age of domain Domain PR anchor variations anchor text percentages 1 way Country IP address Relevance of other links on page Branded Links surrounding text (relevance) Page type Reciprocation reciprocal Non relevant domain Content freshness Amount of links on a page 3 way deep link to domain ratio JavaScript link Language Age of link Quality of outbound links PageRank of page redirect link URL of page Page Authority (External links) Link velocity Anchor text PageRank of Domain Domain Relevance Amount of non linking pages ratio TLD No. of outbound links image link Relevancy of text text link Page Authority (Internal links) No index page Sites ranking in its own right Page not cached location of link in source code Domain site wide v' single links (Ratio) No follow page Paid Link triggers
10. So what makes a Good link? I usually look at a combination of factors and often go with gut instinct based on a combination of stats rather than looking at only one thing. @Koozai_Anna A text link – 73% said Extremely or Highly Important An old domain – 71% said medium to high importance Age of Page – Split review 51% said No use to low value 46% said Medium to High Domain Authority – 84%Said Extremely or Highly Important Page Authority – 73%Said Extremely or Highly Important PageRank – 34% of SEO’s believe this is no or low value, 25% believe the opposite. Again, with few exceptions I would take just about any link, but given the choice I would look at Domain authority as the single most important factor. PR is low importance to me unless I'm trying to spot a problem or penalty in which case I would rank it high. @samuelcrocker
11. What about Relevancy? 60% of SEO’s said A good PageRank is less important than relevant text. 62% of SEO’s said A good Mozrank is less important than relevant text. 58% of SEO’s said A good domain age is less important than relevant text. 61% of SEO’s said A good Page Authority is more important than relevant text.
12. Link Location In content Surrounding relevant text – 95% High or extreme value In content surrounding non relevant text – 61% High or medium value Navigation link (External site) - 59% High or medium value Footer links are shit. Having said that, Ive got networks of hundreds of millions of them, and they work in extreme volume situations. My talks at Mozcon, SearchMarketingDay and Distilled Linklove covered that. @seoforums.org Sidebar link – 94% said no use, low or medium value Footer link – 97% Said no use, low or medium value
13. Site wide links? Again...dependent on the anchor text being used. You will be able to get away with a much higher ratio of sitewide links that use a brand anchor than you would with a keyword.... @PG_Martin 84% said that 50 links or over per domain was detrimental. it completely depends on the sector and how the competitors stack up. @GavinSmithLeeds
14. Page Factors 62% said that a link from a 2 year old page was of high level importance. 61% said that a relevant URL was high priority. Depends if new pages is relevant etc and weight of links. Better to have a new link from new page on an authoritative site than an old link from an old page that is irrelevant. @davidjmain Depending on vertical and profile of that industry (All links are good links) @JasonD
15. Domain Factors 75% said that related country IP was also medium to high importance 75% said that a related ccTLD was of medium to high importance. 57% said that more than 200 links from the same class C IP were no use. 60% said they would accept 20 links from the same IP but would consider it low value.
16. as part of natural link profile the likes of Google, Yahoo and bing are going to see all types of links. I don't think it does any harm to have links from non traditional resources as no one site is going to have perfect 100% do-follow links @davidtutin Other Factors 67% said that a they are ok or it doesn’t matter having a no follow link. I'd rather have links, even if they don't pass juice. People will be more likely to find your site if you're linked to, and in turn you'll probably get more links through exposure @tomsmith1984 60% said a link from a penalised page was a definite No No! 24% said a link from an uncachced page was ok
17. So A good Link is! A text link An old domain Good Domain Authority Good Page Authority In content with surrounding relevant text A relevant URLRelated ccTLDRelated country IP On a single IP per Class CShould be a Followed link
20. Only 11%* of SEO’s were unhappy with the following: Sidebar (3.3%) or footer links (11%) Site wide ratio of over 1:250 links per domains (11%) Non relevant URL (10%) Non relevant text (6%) Focus on PR (8%) Non Related ccTLD (6%) Non related Country IP (6%) More than 5 links from the same IP (9.5%) More than 10 links from the same class C (11%)
21. So if you believe that shitty links are bad? YOUR IN THE MINORITY
25. Link Factors 60% said voted a 1 way link their top priority /40% voted it reciprocal link. 80% said it was important to be in the same language /20% said unsure 75% said a relevant URL was important 63% said an old page was not important or they were unsure 25% the linking page having backlinks to it was not important Isnt this determined on length time websites take to load? @ClientX2 Wouldn't look natural to only link to the home page and specific pages can be more relevant to the users search @clientX1
27. Domain& Page Link Factors 55% said a related ccTLD was important – 25% said it wasn’t. 12% said less than 5 links from the same IP was important – 38% Didn’t know Don't know what this is @clientX3 25% said a link from a no follow page was important – 50% didn’t know / 12% said it was detrimental.
28. So a client thinks about the following? The anchor text The domain being relevant The Page name being relevant The PageRank It should be the same language It should be in content within relevant text