Social media and user-generated content are becoming increasingly important ranking factors for search engines. Focusing on platforms like Facebook, Twitter, and mobile can generate quality leads through social interactions. Developing fresh, shareable content remains essential for search engine optimization, and search marketers should focus on creating editorial-style content while ensuring their sites remain well-organized and easy for search engines to crawl.

1. SMX 2010
Top P’s for Search Engine Marketeers to focus on in 2010
Thursday, June 17, 2010

2. Social Media
Google Caffeine Update = real time search
Check out real time search #smx and click on updates
Social content an important ranking factor
Great for leads gen. A question on Twitter is a lead.
Crazy tools for turning an email address into a full profile.
Terms like Klout and Influence
Thursday, June 17, 2010

3. Facebook
Great for building leads that you can email, objective to create an action (e.g. a like) not a sale
The like button replaces the become a fan button.
Demographics staggering. 25m UK users with incredible demographic targetting - BUT you need this as aren’t aware of intent
A Facebook fan is worth double an email address.
FBML and Customer Tabs look exciting.
Power of using “Matt Pack likes this” within ads
Focus on CPM > CPC > Fan > Booking; metrics to focus on: CTR > Fan conversion > Booking conversion
Quality score for facebook ads driven by likes, ads are higher maintainence than PPC
Thursday, June 17, 2010

4. Marketing in the age of Google
Your online strategy is your business strategy...
Thursday, June 17, 2010

5. Yahoo and Bing
Coming together = 30% Market Share in the US and growing.
Roll out this winter? Earlier if possible.
Thursday, June 17, 2010

6. Mobile
Propensity to buy much higher - 65% of customers transact in less than an hour after
searching on mobile.
100m mobile Facebook users
Thursday, June 17, 2010

7. Content still King!
Editorial or Editor in Chief
Freshness/real time
50% time on content development, 20% blog post and article placement, 10% link development
Social integration, Info-graphics, lists and shareable widgets
Clever videos responding to trends in search activity.
Videos more important - YouTube previews in Bing results.
Good Content Management System Key
Thursday, June 17, 2010

8. Ranking Factors
Keyword in domain important - hyphenated less important
Diversity of links important
Thursday, June 17, 2010

9. Crawlability
Prune site content
304
Site Maps by vertical
Navigation - watch out - footers and javascript links and repeated links - drop links with low
CTR?
Moving pages to sub domains - focus core site on important content.
Thursday, June 17, 2010