Glasgow City Council and the Glasgow Economic Leadership group identified developing a new compelling city brand to promote Glasgow's key industries like life sciences, financial services, and tourism. The city began a process of public conversations to develop the new brand through online forums and discussions around the 2014 Commonwealth Games. The goal is to articulate Glasgow's strengths and values to increase growth across priority sectors.

1. Developing Glasgow’s new city brand
Tom Rice
Head of Marketing Communications
Glasgow City Marketing Bureautom.rice@peoplemakeglasgow.com

2. Glasgow City Council's five year Strategic Plan to 2017 and the industry-led Glasgow Economic Leadership (GEL) group identified the development of a compelling and cohesive new brand as a major driver through which to articulate the city's credentials across life sciences; financial and business services; low carbon industries; engineering; manufacturing and design; higher and further education; and tourism and major events -each of which are priority growth sectors for Glasgow going forward.
PLANNING : The Strategic Context

3. DEVELOPMENT : Public Conversation

4. DEVELOPMENT : Conversation Wall
www.whatmakesglasgowgreat.co.uk

8. Continuing the Conversation : My Glasgow

9. Continuing the Conversation : Invitations to Glasgow

10. Continuing the Conversation : Across Digital Communities

11. Continuing the Conversation : Glasgow 2014 Media Engagement

12. "The Commonwealth Games are known as the
Friendly Games.”
"Glasgow has succeeded in making them even
more than that. These truly have been the
people's Games.”
Prince Tunku Imran of Malaysia,
President, Commonwealth Games Federation
Continuing the Conversation :
Glasgow 2014 + City Brand Values

13. more information : www.peoplemakeglasgowbrand.comwww.linkedin.com/company/glasgow-city-marketing-bureau
Tom Rice
Head of Marketing Communications
Glasgow City Marketing Bureautom.rice@peoplemakeglasgow.com