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Register Number: 4660
Narnc oflhe Candidale:
M.B.A. DEGREE EXAMINATION, 2011
1.Tl|;'..I,",.it
210. HUMAN RESOURCE MANAGEMENT
Julyl lTime:3 Hours
Maximum: 75 Marks
sIlcTIoN- A (sx3=ts)
Answer any FIVE questions
All questions carry equal marks
I. tYrite short notes oh
l. a) Humall Resource Managenent.
l Afpli(drion bldnL..
c) Personalit), Test.
d) Job Enlargement.
e) Induction.
f) Group discussion.
g) Fair wage.
h) Field revie* method.
SECTION. B
Answer any THREE questions
All questions carry equal marks
2. Explain the qualities ofa Human Resowce Mallager.
3. Explain the soorces of extemal rccruitmett.
4. Mention any five purposes behindjob evaluation.
5. As a human rcsource manager, how would you organizc a training programme for newly
appointed employees?
6. I'Io'r,will you measure Quality of Working Life?
SECTION- C (1x1s=1s)
Answer any ONE question
All questions carry equal marks
7. Explain lhe vadous steps in selection prccedure.
8. Explain the essential elements ofgood promotion policy.
9. Explain thc factors influencing performance appraisal.
SECTION- D Q ls=ts)
Compulsory
10. Case lncident: Kumar a newly appointed graduate works in the Chemai Head
Office of Karisma Bank as a StalT Development Officer. One of a team of Six, eacl'l
(3x ]C=3{})
lcontinued.....
officer is responsible for preparing and conductilg middle level management
haiDing progranmes. Prasad is the manager, 54 yeaN old with 30 years of serr ite
and he is someq{lat ofa legend in the bank. Blufl'autocratic and demandling Prasad
is uncomfofiable with youngsters and perceived lack of respect. As a result, he is
Quick to squelch any criticism or questioning of his decisions or management Just
before lunch. Kumar was showered as Prasad entered one staff developnent
officer's shared oifice and flicked an appraisal form on to each officers desk. Read
these and have the signed copies on my desk by t*o O'c1ock any Questions? Cood,
Don't forget. After Pmsad left, Kumar turned to his colleagues and asked. lle isn't
serious, Is he. This isn't a performance appraisal. It is ajoke? Kathir, a balk veteran
of 20 years smiled and said, he wasn't blody joking mate you fie just had your
appraisal and you had better like it because that is ail you arc going to get'
Ouestions:
1) lfyou were kumar, what would you do?
2j W-hat impact could Prasad's approach have on employee development' morale
ard pcr lo.mance tmDroenlcrll
3) As Auman Resource Manager for Ka sma Bart, what rvould you do to rectify
this situation?
RegisterNumber:
Name ofthe Candidate:
M.B.A DEGREE EXAMINATION, 2O1I
(SECOND YEAR)
(PAPER-X)
220. MARI(ETING MANAGtrMENT
Julyl
Maximum : 75 Marks
SECTION-A
Abswer ony FIW queslions
All qaestions cdtry equal marks
1. Write short [otes on:
a) Buyer's market
b) Product positioning
c) Skimming the market pricing
d) Warehouse receipt
e) Pricedisciimination
l) Window-display
g) Wholesaler and price stabilization
h) Consumerisrn
SECTION-B
4661
[Time : 3 Hours
(sx3=15)
(3x10=30)
Answer any THREE questions
All questions catry equal tudrks
2. Explair the different marketing tasks.
3. State the various factors which influence consumer behaviour.
4. State the different principles involved in Branding.
5. Explain the impotance of management of physical distribution.
6. What are the qlralities required ofa successful salesman-
SECTION-C (l xls=ls)
Answer any ONE questions
7. Why and how the market segmentation is made?
8. Explain the various sales promotion measures.
9. Discuss the various steps involved in new product development.
SECTION-D (1x15=15)
(Con pulsory)
I 0. You as a marketer, intend to make test marketing of a newly developed soft
drink in select places. Draw a detailed scheme for your programme.
Register Number:
Name ofthe Caididate:
M.B.A. DEGREE EXAMINATION, 2011
(SECONT' YEAR)
PAPER _ XI
230. FINANCIAL MANAGEMENT
Julyl
Maximum: 75 Marks
SECTION- A
Answer any FIaE questions
L Definc profir ma).imi,/alion.
2. What do you mean by conservative approach?
J. What do )ou mean b) Lock Box S)stem:
4. What are main objectives ofinventoty management?
5. Define Bonus share.
6. Define Market Price approach.
7. Deline Horizontal merger.
8. What do you mean by cost ofretained earnings?
4662
SECTION. B
Answer any THRLE questions
9. Discuss the impact of right issue on the wealth of share holder.
10. Sate the major functions ofFinancial Manigemenl.
1 1. Explain the implication of M.M.Hypothesis in the present scenario.
12. Discuss ariou(.reps involved in ihe ea.nings capitalisation approach ro
13. "Leasing is the best and cheapest sources off1nance,,. Comment.
SECTION- C
Answer any TWO questions
Explain the various sources ofshoat tern fina.nce in detail
[Time : 3 Hours
(5x3:1s)
(3x10=30)
equity valuatioil.
(2x1s=30)
t4.
15.
16.
t7.
Cite out the reasons for recent merger and acquisition that has taken place in the
recent time with suitable examples in Indian context.
Discuss various qapes ofDebenturcs with merits and demerits in detail.
The relevant financial inlbrmation for XyZ Ltd. for the year entled 2006 is given
below:
Proiit and Loss account data Balance sheet data (Rs. in million)
(Rs. in million) Besinnine of2006 End of20ir6
Sales 80 Lrr"nto.y 9 n
Cost ofgoods sold 56 Accounts Receivables 12 16
whar is rhe leneth of tr," op".uting
"y.ll:""toilTl$?if,'i o.J,." ,uloo*,
lo a year.
Register Number: 4663
Name ofthe Candidate:
M.B.A DEGRXE EXAMINATION, 2011
(sEcoND aEAR)
(PAPER-XID
240, PRODUCTION AND MATERIALS IL{NAGEMENT
Julyl lTime:.) Hours
Maximum : 75 Marks
SECTION-A (5x3=15)
Attswer any FIUE quesliott$
All qaestio s carry equal marks
1. Explain bdefly the following
a) Routing
b) Reorder level
c) Motion study
d) Process planniflg
e) Codification of stock
t) Control chart
g) Standard time
h) Productio;r design
SECTION-B (3x10=30)
A sfiet any THREE questions
All quesliotts carry eqral marks
2. State the factors to be considered in deciding multi-plant iocation.
3. Explain the significance of EOQ and its calculalioL
4. What is ABC classification?
5. Explain the importarce ofBreak-down maintenance.
6. State the importance and methods ofquality control.
SECTION-C (2x15=30)
Ansi,er any Tll/O quesliotts
7. Discuss the vadous factors involved in make or buy decision.
8. Explain the importance of mate als handling. What are the matedal
handling equipments?
9. Explain the importance of contol charts for variables.
10. Discuss the importance of location of warehouses. Also explain different
tlpes of warchouses.
lr) Tariff wall
SECTION-B
Register Number: 4664
Name of the Candidate:
M.B.A DEGREE EXAMINATION, 2011
(SECOND YEAR)
(PAPER-XIII)
250. INTERNATIONAL BUSINESS
Julyl [Time:3 Hours
Ma,timum : 75 Marks
SECTION-A (sx3=15)
Answet arry FIW queslions
All queslions carry equal matks
1. Explain b efly the following
a) Unconfimed letter of credit
b) Cortunercial invoice
c) Commission Agents
d) Bill of lading
e) D/A bill
f) sDR
g) Export duty
(3r0=30)
Answer any THREE questions
All questiot s catry equal marks
2. Explain t}re basis for intemational trade.
3. Give arguments in favour of protection policy.
4. Explain the objects, functions and working of the Asian Development
Ba.rIk.
5. Explain different shipping documents, their contents and significalce.
6. wl1at are the institutions in India which finance exports and impofis?
SECTTON-C (2x15=30)
Answer dfly Tl4/O questions
7. Differentiate between Balance of hade and Balance of pa),ments. What is
meanl by disequilibdum ir the Balance of Palments?
8. Discuss the objects, functions and working ofIMF.
9. Discuss t}le part played by MMTC in lndia's tade.
I 0. Explain various areas of export marketing research.
. Register Number: 4665
Name of the Cadidate:
M.B.A DEGRiE EXAMINATION, 2011
(sEcoND Yf,AR)
(PAPER-XrX)
260. PROJECT MANAGEMENT AND ENTREPRENEURSHIP
Julyl [Time:3 Hours
Maximum : 75 Marks
SECTION-A (5x3=15)
Aiswer any FIW qaestions
All questions carry eqaal rua*s
1. Wlat is feasibility study?
2. What is project procedure manual?
3. Wlat is a tender?
4. Defile'sma.ll scale industry'
5. What is Bureau ofpublic enterprises?
6. What is project apFaisal?
7. What is meant by 'plaruring the schedule'?
8. How calculation of cost escalation margin is significant?
SECTTON-B -. {3x10=30)
Answer any THREE qaestions
All questions catry equsl marks
9. State the sigrificance oftools and techniques in project managemenl.
10. 'Deep thinking, prelimimry reports and thorough final report axe tlle stages
of successfu I project'- Discuss.
ll.'Errors, conscious or unconscious should be avoided lest it reflects
tlroughout the execution of the project'- Explain.
12. 'Small industdes have certain distinctive advantages'- Explain.
13- Expiain the need, nature and q?e oftraining to small enlreprelleurs.
SECTION-C (1x15=1s)
Arrs tet aty ONE questions
14. 'hspite of considerable thinking and careful approach some projects fail
due to lack of will and inefficiency ofthe executives'- Discuss.
15. Discuss the problems of small industies in India.
1 6. Explain the sources of working capital for small scale industries.
SECTION-D (1x15=15)
(ComPulsory)
17. Bdng out the inter-dependence betweei project report and project
execution.
Register Number:
Name of the Candidate:
4666
M.B.A. DEGREE EXAMINATION, 2011
(sEcoND YEAR)
(PAPER-XV)
270. LABOUR WELFARE AND INDUSTRIAL RELATIONS
Julyl [Time:3 Hours
Maximum: 1 00 Marks
SECTION-A (5x5=25)
Answer any FIVE questions
All questions carry equal marks
1. a) Imporhtce of Labour Welfare measures
b) ObjecLives of Mines Acl 1q52.
c) Need for Social Secudty measules.
d) Forms of Industrial DisPute
e.) Beneals of collective bargrining
f) Problems of Trade Union.
g) Gratuity.
h) Maternity Benefits.
SESTI9ILB Ox1545)
Ansrrcr any THREE questions
All questions carry equal marks
2. ExplaiD the rules rcgaxding dist bution of compensation under Workneo Compensation
Act 1923.
3. Explain the Dunlop Model of Industrial relations.
4. Explain the Labour Welfare provisions given in Factories Act 1948.
5. Explain the Preventive and Settlemenl Machinery of lndustrial disputes in India.
6. Explai]'I the measues to improve the functioning of Tmde Unions of India.
SECTION- C (2x15=30)
Auswer any TWO questions
All qucstions carry equal marks
7. Expl.in the st0tl.]tory and voluntary Labour Welfarc measures in India.
8. Explain the odgin and grouth of Social Security in India.
9. Explain the procedures for rcgiste 11g a tade union.
10. Explain the recommendatiolls ofNational Commission on Labour.
Register NwIIber:
Name ofthe Candidate:
4671
M.B.A. DEGREE EXAMINATION, 2O1I
(SECOND YEAR)
(PAPER-X!'D
280. TRAINING AND DEVELOPMENT
JuM [Time:3Hours
Ma,rimum: 100 Marks
SECTION-A (sxs=2s)
Answer any FIVE questions
All questions carry equal marks
W le short notes on the follob,ing
1. Learning curve
2. ApFenticeship
3. Off-the job training
4. Career Planning
5. OrganisationalDevelopment
6. Junior board
7. Role play
8. Psycho drama simulation
SECTION-B (3x1s=45)
Answer any THREE questions
All questions carry equal marks
9. How rvill you evaluate the effectiveoess oftraining programme?
10. Explain any two on the job taining mefiods,
11. Discuss the macro level and micro level sub systems ofHRD.
12. Explain the components of management development prcgrarDme.
13. Write a note on government policy on training.
SECTION- C (2x15=30)
ANwer any TWO questions
14. List and explain the functions of the Training Department.
15. Discuss the importance offthejob taining methods.
16. Explain the steps in career planning and development.
17. Aaalyse the leader centered tech4iques ofmanagement development.
i8. Elucidate the taining courses and apprenticeship programmes offered in India.
Register Number:
l.lame ot t]le Caiditlate:
Julyl
Maximum r 100 Marks
SECTION.A
Answer aiy FM queslions
All questiorrs caty equil marks
1. Write short notes on -
a) Sales Tenitory
b) Money back offer
c) Advertisementcampaign
d) Sa.les quota
e) Group interview
D Demonstratiorl
g) Art ofpersuasion
ht Reusable packrng
SECTION-B
M.B.A DEGREE EXAMINATION, 2()I I
(SECOND YITAR)
(PAPER.XXD
27T. SALES AND DISTRIBUTION MANAGEMENT
4667
[Time : 3 Hours
, (5x5=25)
(3xl s=45)
Answet any THREE queslions
AII quesliot s cafi! equal marLs
2. 'Salesmanship is an art, requiring skill'- Explain.
3. Explain tlre selling process.
4. Explain the selection process for salesmen.
5. Explain the Executive sales training programme.
6. Discuss the importalce of i[ventory management. Wlat is EOQ?
SECTION-C (1xr5=rs)
Answer arry TWO questions
7. What is channel compelition? What factors weigh in deciding the chamel
ofdistribution?
8. Explail1 the importance of managing dealer networks.
9. Explain salcs promotion techr ques.
SECTION-D (1x15=15)
(Compulsory)
10. As the manager ofa large- sized retail unit, you have received a complaint
letter from one of four valued customers about the incivility meted out to
him by one of your- salesman.
How would you enquire the incident? What type ofaction would you take?
Register Number:
Name ofthe Candidate:
l. a)
b)
c)
d)
e)
D
h)
'7.
8.
9.
4672
M.B.A. DEGREE EXAMINATION, 2011
'(sEcoND
YEAR)
(PAPER-. - . XVI)
281. MARKETING RESEARCH AND CONSUMER BEHAVIOUR
Julyl [Time:3Hous
Maximum: 100 Marks
SECTION. A (sx5=2s)
Ansrver any FM questions
AII questions cariy equal marks
What are the steps in marketing research process?
What is questionnaire?
List the various types ofresearch reports.
Wlat are the applications of Marketing Resea.rch?
Explain the difference between a buyer and a consumer.
What do you mean by attitude?
What are the various types ofresearch design?
Wtat is a New Product?
SECTION- B (3x15=45)
Answer any THREE questions
All questions carry equal marks
2. What are the limitations of Marketing Reseaich?
3. Discuss the impoflance ofdata coding and editing.
4. Explain the ethicai issues in Marketing Research.
5. Analyse the [eed for studying consumer behaviour.
6. How does psychographic factors influence consumer behaviour?
SECTION- C
Answer any ONE question
Discuss the methods available for conducting motivation research.
Explain the factors influencing consumer behaviour.
List and explain the methods available for data collection.
(1x1s=Ls)
(1 1s=Is)
(Compulsory)
1. Design a questionnaire to measure the satisfaction level of consumem of a premium
l5oCC motor cycle.
SDCTION- D
Register Number:
Name ofthe Candidate:
4668
M.B.A. DEGREE EXAMINATION, 20I I
(SECOND YEAR)
(PAPER- XV)
272. INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT
July) (Time: 3 Hours
Maximum: 100 Marks
PART.A
Answer an)) FIVE questions
All queslions cdrry equal ma s (55=25)
l. a) What are allthe components offinancial system?
b) What do you mean by Technical analysis?
c) Make out the difference between speculation and Investment.
d) How do you classify industry?
e) Explain on business life cycle.
0 Explain on groMh shares.
g) How do you calculate the value ofdebentures?
h) What are allthe objectives ofportfolio management?
PART-B
Ahsb,er an! THREE questions
All queslions cqtry equal ,na*s (3x1545)
2. Write about India's Financial system.
3. How do you evaluate a company for investment purpose?
4. Bring out the strategies of invesknent of shares.
5. Discuss the feature of market theory of efficient portfolio.
6. Explain the charting techniques.
PART.C
Answer any TWO questions
All questions carry equal marks (2x15=-50)
7. Explain in detail on the sources ofinvestment infomation.
8. Make a SWOT analysis oflndia's Economy for inveshnent purpose.
a. Lrplain on lhe meaning and need ola lormula plan. $irh irs qpe. and
application.
10. How do you construct a portfolio? Explain with example.
RegisterNumber:
Name ofthe Candidate:
4673
M.B.A. DEGREI] EXAMINATION, 2011
(SECOND YEAR)
(PAPER-XXII)
282. MANAGEMENT OF FUNDS
July) (Time: 3 Hours
Maximum: 100 Marks
SECTION.A
Answet anti FIW questions (55:25)
All questions cafi! equal ,fiarks
Wrile notes on Ftue oftheJollowing:
l. a) Role offinancial system
b) Assessment offunds required for ilvestment in fixed assets.
c) Financial planning
d) Paftern ofcapital structurcs
e) Risk adjusted rate ofreturn
D Gasing dicl'ioni
g) Mutual funds
h) Ma*et for long term secu ties in India.
SECTION-B
Answer atry THRIE questions (3x15:45)
All questions carry equal marks
2. Suggest a suitable organization for funds management in the Indian
context.
3. What is under capitalization? State its advantages.
4. What are the various types ofleasing?
5. Critically examine the various tools available to the financial analyst.
6. What are the various types ofmutual funds?
2
SECTION-C
Arswer any TWO questioDs (2xf5:30)
AII questions carry equal marks
7. What is meant by "Optimum capilal slructu;e ? Stare the factors
detemining the capital structure of a company.
8. List the various powers ofrecogaized stock exchange.
9. What arc the main advantages and disadvantages to a company ofraising
finance by issuing the ordinary shares?
10. Enumerate the various methods ofvalmtion ofhuman resources.
Register Nurnber:
Name ofthe Candidate:
M.B.A DEGREE EXAMINATION, 2OI1
(SE,COND YEAR)
(PAPER-XXID
273, PRODUCTION PLANNING, CONTROL AND MAINTANENANCtr
Julyl
Maximum : 100 Ma*s
SECTION-A
A s$'et an), FIW quectlons
All questions cdfty equal marks
l. What is Route Sheet?
2. What is a schedule chart?
3. What axe the components of demand?
4. What is break-down inspection?
5. What is spare-parts sto ng?
6. What is service maintenance?
7. What is an inspection chart?
8. Who is a maintenance engineer?
SECTION-B
Ans$et nn! TtifrEE qtestions
All questions carry equal uarks
9. What is the need for updating the machines?
l0- Discuss the importance of control charts.
1 1. Why and how is demand forecasting undertaken?
12. Explain the concept of Total Production Management.
13. Discuss various charts used in Process planning.
SECTION-C
Ansh'er arry TWo questiohs
(1xts=1s)
14.'Both man and machine should be kept fit for efficient production'-
Discuss.
15. Discuss the importance and types of lay-outs of a factory for efTicient
handling of machines and materials.
4669
[Time : 3 Hou$
. (5x5=25)
(3x15=45)
16. Following is the details of defectives found in a sample of 200 taken for
l0davs. PreDare a suitablel8hart and sive vour comments.
SECTION.I) (lxl5=15)
(Compulsory)
17. What is maintenance schedule? Discuss the need for developing
perlormance indices. Cir e eramples.
1 Preoare a suita and sive vour comments.
Dav 2 3 1 6 1 8 9 t0
No. of 10 5 10 12 ll 9 22 t2 24
Register Number:
Name ofthe Candidate:
4674
lTime : 3 Hours
(sxs-2s)
(1x15=1s)
M.B,A. DEGREE EXAMINATION, 2011
(SECOND YEAR)
(PAPER-XXI)
283. QUALITY MANAGEMENT
Julyl
Ma"imum: 100 Marks
SECTION- A
Anslver any FM questions
L Define Qualitl Manage-nenr.
2. Describe Zerc defect.
3. Define Scatter diagram.
4. Define Run Chart.
5. State four benefits ofTQM.
6. Describe the conhibutions ofTaguetis.
7. Descdbe QFD.
8. Describe quality Costs.
SDCTIOI.I. B
Answer any THREE questions
9. Describe the philosophies of Juran and Deming.
10. Explain the importance of Quality.
1 1. Discuss the steps in house of Quality.
12. W te the process ofpreparing PGPC.
13. Explain the merits and demerits of Keizen.
SECTION- C
Answer any ONE questiotr
14. Discuss the contributors oI1 quality management.
15. Explain the applications ard limitations ofprocess control chart.
16. Write the advantages of activity network diagram.
SECTION. D
Compulsory
17- Write an essay on functional development in achieviag quality.
(1x15=15)
, Register Number:
Nafte of the Candidate:
M.B.A. DEGREE EXAMINATION, 2OI I
.
(SECOND Y[AR)
(PAPER-XXr)
274, PERSONAL PRODUCTIYITY TOOLS
Julyl
Maximum: 100 Marks
SECTION- A
4670
fTime : 3 Hours
(sxs=2s)
Answcr any FM qu$tions
All questions crrry cqual marks
1 Explain how to design documents in Ms-Word.
2. Explain with reference to Ms-word operations.
a) Repeat b) Inseiing Text and c) Replacing text
3. Explain quitting and restarting word printing envelopes.
4. Explain the following Excel operatiotN
i) Referencing cells and ii) Order of evaluatioD in formulas.
5. State the Power point terminology and colour schemes.
6. Outline the history of intemet.
7. Hu* uuulJ 1ou deal wrrh lile Anachmenrs in e-mail?
8. What is the procedure to conduct an htemet conference?
SECTION- B (3x15=4s)
Answer any THREE questions
9. With reference to Ms-operations how would you copy ftom one word docunent to
arotlter, views and savi[g documents.
10. Explain, changing work sheet values by dragging chart parts and printing charts and
deleting charts.
11. Create a sample Powerpoint presentation. Also explain how to insert photos, videos and
sound in the presentation.
12. What is Web search? Explain in detail about search tools.
13. Bring out the various uses of intemet by giving suitable example.
SECTION- C (2x15=30)
Answer any TWO questions
14. What is meant by Hlperlink? How does it work?
15. Using HTML create Web page which is selling some consumer prcducts.
16. Explain the process ofdesigning and running Macros.
17. Highlight the components and impoftant functions ofe-mail.
Register Number:
Name ofthe Candidate:
467s
M.B.A. DEGREE EXAMINATION, 2011
(SECOND YEAR)
(PAPER_XXIl)
284. INFORMATION TECHNOLOCY
JuiY.) (Time: J Hours
- Maximum: 100 Marks
SECTToN-A (5x5=25)
A swer any FIVE queltio s
All questions carry equal marks
l. rhar are the merit" and demerirs of lectronic !oftware disnibulion?
2. What is cailed database?
3. Define E-Business.
4. Describe C2C.
5. De.cribe  indou s NT.
6. Define protocols.
7. Wlat is the use ofelectronic software dist bution?
8. List out the E-Business categories.
SECTIoN-B (3x 15=45)
Answer any 711RE questions
All questions carry equal marks
9. Compadng palment technologies.
10. Write a note on operatirg systems.
I 1. Explain the implications ofnew economy.
12. Explain I.T. concepts and evolution.
SECTIoN-C (2x15=30)
Answer any TLrlO questions
A11 questions cany equal marks
13. Explain online shopping and shopping solutions.
14. What are the goals and uses ofnetwork ha.dware and soitware? And explain the tlpes of
networks-
15. Explain the E.R Diagram. Why we need for ERp in business.
i6. Lplain briefly rhc pa;,menr Bu.rne.s.
.-+

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2011 july ii mba general (1)

  • 1. Register Number: 4660 Narnc oflhe Candidale: M.B.A. DEGREE EXAMINATION, 2011 1.Tl|;'..I,",.it 210. HUMAN RESOURCE MANAGEMENT Julyl lTime:3 Hours Maximum: 75 Marks sIlcTIoN- A (sx3=ts) Answer any FIVE questions All questions carry equal marks I. tYrite short notes oh l. a) Humall Resource Managenent. l Afpli(drion bldnL.. c) Personalit), Test. d) Job Enlargement. e) Induction. f) Group discussion. g) Fair wage. h) Field revie* method. SECTION. B Answer any THREE questions All questions carry equal marks 2. Explain the qualities ofa Human Resowce Mallager. 3. Explain the soorces of extemal rccruitmett. 4. Mention any five purposes behindjob evaluation. 5. As a human rcsource manager, how would you organizc a training programme for newly appointed employees? 6. I'Io'r,will you measure Quality of Working Life? SECTION- C (1x1s=1s) Answer any ONE question All questions carry equal marks 7. Explain lhe vadous steps in selection prccedure. 8. Explain the essential elements ofgood promotion policy. 9. Explain thc factors influencing performance appraisal. SECTION- D Q ls=ts) Compulsory 10. Case lncident: Kumar a newly appointed graduate works in the Chemai Head Office of Karisma Bank as a StalT Development Officer. One of a team of Six, eacl'l (3x ]C=3{}) lcontinued.....
  • 2. officer is responsible for preparing and conductilg middle level management haiDing progranmes. Prasad is the manager, 54 yeaN old with 30 years of serr ite and he is someq{lat ofa legend in the bank. Blufl'autocratic and demandling Prasad is uncomfofiable with youngsters and perceived lack of respect. As a result, he is Quick to squelch any criticism or questioning of his decisions or management Just before lunch. Kumar was showered as Prasad entered one staff developnent officer's shared oifice and flicked an appraisal form on to each officers desk. Read these and have the signed copies on my desk by t*o O'c1ock any Questions? Cood, Don't forget. After Pmsad left, Kumar turned to his colleagues and asked. lle isn't serious, Is he. This isn't a performance appraisal. It is ajoke? Kathir, a balk veteran of 20 years smiled and said, he wasn't blody joking mate you fie just had your appraisal and you had better like it because that is ail you arc going to get' Ouestions: 1) lfyou were kumar, what would you do? 2j W-hat impact could Prasad's approach have on employee development' morale ard pcr lo.mance tmDroenlcrll 3) As Auman Resource Manager for Ka sma Bart, what rvould you do to rectify this situation?
  • 3. RegisterNumber: Name ofthe Candidate: M.B.A DEGREE EXAMINATION, 2O1I (SECOND YEAR) (PAPER-X) 220. MARI(ETING MANAGtrMENT Julyl Maximum : 75 Marks SECTION-A Abswer ony FIW queslions All qaestions cdtry equal marks 1. Write short [otes on: a) Buyer's market b) Product positioning c) Skimming the market pricing d) Warehouse receipt e) Pricedisciimination l) Window-display g) Wholesaler and price stabilization h) Consumerisrn SECTION-B 4661 [Time : 3 Hours (sx3=15) (3x10=30) Answer any THREE questions All questions catry equal tudrks 2. Explair the different marketing tasks. 3. State the various factors which influence consumer behaviour. 4. State the different principles involved in Branding. 5. Explain the impotance of management of physical distribution. 6. What are the qlralities required ofa successful salesman- SECTION-C (l xls=ls) Answer any ONE questions 7. Why and how the market segmentation is made? 8. Explain the various sales promotion measures. 9. Discuss the various steps involved in new product development. SECTION-D (1x15=15) (Con pulsory) I 0. You as a marketer, intend to make test marketing of a newly developed soft drink in select places. Draw a detailed scheme for your programme.
  • 4. Register Number: Name ofthe Caididate: M.B.A. DEGREE EXAMINATION, 2011 (SECONT' YEAR) PAPER _ XI 230. FINANCIAL MANAGEMENT Julyl Maximum: 75 Marks SECTION- A Answer any FIaE questions L Definc profir ma).imi,/alion. 2. What do you mean by conservative approach? J. What do )ou mean b) Lock Box S)stem: 4. What are main objectives ofinventoty management? 5. Define Bonus share. 6. Define Market Price approach. 7. Deline Horizontal merger. 8. What do you mean by cost ofretained earnings? 4662 SECTION. B Answer any THRLE questions 9. Discuss the impact of right issue on the wealth of share holder. 10. Sate the major functions ofFinancial Manigemenl. 1 1. Explain the implication of M.M.Hypothesis in the present scenario. 12. Discuss ariou(.reps involved in ihe ea.nings capitalisation approach ro 13. "Leasing is the best and cheapest sources off1nance,,. Comment. SECTION- C Answer any TWO questions Explain the various sources ofshoat tern fina.nce in detail [Time : 3 Hours (5x3:1s) (3x10=30) equity valuatioil. (2x1s=30) t4. 15. 16. t7. Cite out the reasons for recent merger and acquisition that has taken place in the recent time with suitable examples in Indian context. Discuss various qapes ofDebenturcs with merits and demerits in detail. The relevant financial inlbrmation for XyZ Ltd. for the year entled 2006 is given below: Proiit and Loss account data Balance sheet data (Rs. in million) (Rs. in million) Besinnine of2006 End of20ir6 Sales 80 Lrr"nto.y 9 n Cost ofgoods sold 56 Accounts Receivables 12 16 whar is rhe leneth of tr," op".uting "y.ll:""toilTl$?if,'i o.J,." ,uloo*, lo a year.
  • 5. Register Number: 4663 Name ofthe Candidate: M.B.A DEGRXE EXAMINATION, 2011 (sEcoND aEAR) (PAPER-XID 240, PRODUCTION AND MATERIALS IL{NAGEMENT Julyl lTime:.) Hours Maximum : 75 Marks SECTION-A (5x3=15) Attswer any FIUE quesliott$ All qaestio s carry equal marks 1. Explain bdefly the following a) Routing b) Reorder level c) Motion study d) Process planniflg e) Codification of stock t) Control chart g) Standard time h) Productio;r design SECTION-B (3x10=30) A sfiet any THREE questions All quesliotts carry eqral marks 2. State the factors to be considered in deciding multi-plant iocation. 3. Explain the significance of EOQ and its calculalioL 4. What is ABC classification? 5. Explain the importarce ofBreak-down maintenance. 6. State the importance and methods ofquality control. SECTION-C (2x15=30) Ansi,er any Tll/O quesliotts 7. Discuss the vadous factors involved in make or buy decision. 8. Explain the importance of mate als handling. What are the matedal handling equipments? 9. Explain the importance of contol charts for variables. 10. Discuss the importance of location of warehouses. Also explain different tlpes of warchouses.
  • 6. lr) Tariff wall SECTION-B Register Number: 4664 Name of the Candidate: M.B.A DEGREE EXAMINATION, 2011 (SECOND YEAR) (PAPER-XIII) 250. INTERNATIONAL BUSINESS Julyl [Time:3 Hours Ma,timum : 75 Marks SECTION-A (sx3=15) Answet arry FIW queslions All queslions carry equal matks 1. Explain b efly the following a) Unconfimed letter of credit b) Cortunercial invoice c) Commission Agents d) Bill of lading e) D/A bill f) sDR g) Export duty (3r0=30) Answer any THREE questions All questiot s catry equal marks 2. Explain t}re basis for intemational trade. 3. Give arguments in favour of protection policy. 4. Explain the objects, functions and working of the Asian Development Ba.rIk. 5. Explain different shipping documents, their contents and significalce. 6. wl1at are the institutions in India which finance exports and impofis? SECTTON-C (2x15=30) Answer dfly Tl4/O questions 7. Differentiate between Balance of hade and Balance of pa),ments. What is meanl by disequilibdum ir the Balance of Palments? 8. Discuss the objects, functions and working ofIMF. 9. Discuss t}le part played by MMTC in lndia's tade. I 0. Explain various areas of export marketing research.
  • 7. . Register Number: 4665 Name of the Cadidate: M.B.A DEGRiE EXAMINATION, 2011 (sEcoND Yf,AR) (PAPER-XrX) 260. PROJECT MANAGEMENT AND ENTREPRENEURSHIP Julyl [Time:3 Hours Maximum : 75 Marks SECTION-A (5x3=15) Aiswer any FIW qaestions All questions carry eqaal rua*s 1. Wlat is feasibility study? 2. What is project procedure manual? 3. Wlat is a tender? 4. Defile'sma.ll scale industry' 5. What is Bureau ofpublic enterprises? 6. What is project apFaisal? 7. What is meant by 'plaruring the schedule'? 8. How calculation of cost escalation margin is significant? SECTTON-B -. {3x10=30) Answer any THREE qaestions All questions catry equsl marks 9. State the sigrificance oftools and techniques in project managemenl. 10. 'Deep thinking, prelimimry reports and thorough final report axe tlle stages of successfu I project'- Discuss. ll.'Errors, conscious or unconscious should be avoided lest it reflects tlroughout the execution of the project'- Explain. 12. 'Small industdes have certain distinctive advantages'- Explain. 13- Expiain the need, nature and q?e oftraining to small enlreprelleurs. SECTION-C (1x15=1s) Arrs tet aty ONE questions 14. 'hspite of considerable thinking and careful approach some projects fail due to lack of will and inefficiency ofthe executives'- Discuss. 15. Discuss the problems of small industies in India. 1 6. Explain the sources of working capital for small scale industries. SECTION-D (1x15=15) (ComPulsory) 17. Bdng out the inter-dependence betweei project report and project execution.
  • 8. Register Number: Name of the Candidate: 4666 M.B.A. DEGREE EXAMINATION, 2011 (sEcoND YEAR) (PAPER-XV) 270. LABOUR WELFARE AND INDUSTRIAL RELATIONS Julyl [Time:3 Hours Maximum: 1 00 Marks SECTION-A (5x5=25) Answer any FIVE questions All questions carry equal marks 1. a) Imporhtce of Labour Welfare measures b) ObjecLives of Mines Acl 1q52. c) Need for Social Secudty measules. d) Forms of Industrial DisPute e.) Beneals of collective bargrining f) Problems of Trade Union. g) Gratuity. h) Maternity Benefits. SESTI9ILB Ox1545) Ansrrcr any THREE questions All questions carry equal marks 2. ExplaiD the rules rcgaxding dist bution of compensation under Workneo Compensation Act 1923. 3. Explain the Dunlop Model of Industrial relations. 4. Explain the Labour Welfare provisions given in Factories Act 1948. 5. Explain the Preventive and Settlemenl Machinery of lndustrial disputes in India. 6. Explai]'I the measues to improve the functioning of Tmde Unions of India. SECTION- C (2x15=30) Auswer any TWO questions All qucstions carry equal marks 7. Expl.in the st0tl.]tory and voluntary Labour Welfarc measures in India. 8. Explain the odgin and grouth of Social Security in India. 9. Explain the procedures for rcgiste 11g a tade union. 10. Explain the recommendatiolls ofNational Commission on Labour.
  • 9. Register NwIIber: Name ofthe Candidate: 4671 M.B.A. DEGREE EXAMINATION, 2O1I (SECOND YEAR) (PAPER-X!'D 280. TRAINING AND DEVELOPMENT JuM [Time:3Hours Ma,rimum: 100 Marks SECTION-A (sxs=2s) Answer any FIVE questions All questions carry equal marks W le short notes on the follob,ing 1. Learning curve 2. ApFenticeship 3. Off-the job training 4. Career Planning 5. OrganisationalDevelopment 6. Junior board 7. Role play 8. Psycho drama simulation SECTION-B (3x1s=45) Answer any THREE questions All questions carry equal marks 9. How rvill you evaluate the effectiveoess oftraining programme? 10. Explain any two on the job taining mefiods, 11. Discuss the macro level and micro level sub systems ofHRD. 12. Explain the components of management development prcgrarDme. 13. Write a note on government policy on training. SECTION- C (2x15=30) ANwer any TWO questions 14. List and explain the functions of the Training Department. 15. Discuss the importance offthejob taining methods. 16. Explain the steps in career planning and development. 17. Aaalyse the leader centered tech4iques ofmanagement development. i8. Elucidate the taining courses and apprenticeship programmes offered in India.
  • 10. Register Number: l.lame ot t]le Caiditlate: Julyl Maximum r 100 Marks SECTION.A Answer aiy FM queslions All questiorrs caty equil marks 1. Write short notes on - a) Sales Tenitory b) Money back offer c) Advertisementcampaign d) Sa.les quota e) Group interview D Demonstratiorl g) Art ofpersuasion ht Reusable packrng SECTION-B M.B.A DEGREE EXAMINATION, 2()I I (SECOND YITAR) (PAPER.XXD 27T. SALES AND DISTRIBUTION MANAGEMENT 4667 [Time : 3 Hours , (5x5=25) (3xl s=45) Answet any THREE queslions AII quesliot s cafi! equal marLs 2. 'Salesmanship is an art, requiring skill'- Explain. 3. Explain tlre selling process. 4. Explain the selection process for salesmen. 5. Explain the Executive sales training programme. 6. Discuss the importalce of i[ventory management. Wlat is EOQ? SECTION-C (1xr5=rs) Answer arry TWO questions 7. What is channel compelition? What factors weigh in deciding the chamel ofdistribution? 8. Explail1 the importance of managing dealer networks. 9. Explain salcs promotion techr ques. SECTION-D (1x15=15) (Compulsory) 10. As the manager ofa large- sized retail unit, you have received a complaint letter from one of four valued customers about the incivility meted out to him by one of your- salesman. How would you enquire the incident? What type ofaction would you take?
  • 11. Register Number: Name ofthe Candidate: l. a) b) c) d) e) D h) '7. 8. 9. 4672 M.B.A. DEGREE EXAMINATION, 2011 '(sEcoND YEAR) (PAPER-. - . XVI) 281. MARKETING RESEARCH AND CONSUMER BEHAVIOUR Julyl [Time:3Hous Maximum: 100 Marks SECTION. A (sx5=2s) Ansrver any FM questions AII questions cariy equal marks What are the steps in marketing research process? What is questionnaire? List the various types ofresearch reports. Wlat are the applications of Marketing Resea.rch? Explain the difference between a buyer and a consumer. What do you mean by attitude? What are the various types ofresearch design? Wtat is a New Product? SECTION- B (3x15=45) Answer any THREE questions All questions carry equal marks 2. What are the limitations of Marketing Reseaich? 3. Discuss the impoflance ofdata coding and editing. 4. Explain the ethicai issues in Marketing Research. 5. Analyse the [eed for studying consumer behaviour. 6. How does psychographic factors influence consumer behaviour? SECTION- C Answer any ONE question Discuss the methods available for conducting motivation research. Explain the factors influencing consumer behaviour. List and explain the methods available for data collection. (1x1s=Ls) (1 1s=Is) (Compulsory) 1. Design a questionnaire to measure the satisfaction level of consumem of a premium l5oCC motor cycle. SDCTION- D
  • 12. Register Number: Name ofthe Candidate: 4668 M.B.A. DEGREE EXAMINATION, 20I I (SECOND YEAR) (PAPER- XV) 272. INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT July) (Time: 3 Hours Maximum: 100 Marks PART.A Answer an)) FIVE questions All queslions cdrry equal ma s (55=25) l. a) What are allthe components offinancial system? b) What do you mean by Technical analysis? c) Make out the difference between speculation and Investment. d) How do you classify industry? e) Explain on business life cycle. 0 Explain on groMh shares. g) How do you calculate the value ofdebentures? h) What are allthe objectives ofportfolio management? PART-B Ahsb,er an! THREE questions All queslions cqtry equal ,na*s (3x1545) 2. Write about India's Financial system. 3. How do you evaluate a company for investment purpose? 4. Bring out the strategies of invesknent of shares. 5. Discuss the feature of market theory of efficient portfolio. 6. Explain the charting techniques. PART.C Answer any TWO questions All questions carry equal marks (2x15=-50) 7. Explain in detail on the sources ofinvestment infomation. 8. Make a SWOT analysis oflndia's Economy for inveshnent purpose. a. Lrplain on lhe meaning and need ola lormula plan. $irh irs qpe. and application. 10. How do you construct a portfolio? Explain with example.
  • 13. RegisterNumber: Name ofthe Candidate: 4673 M.B.A. DEGREI] EXAMINATION, 2011 (SECOND YEAR) (PAPER-XXII) 282. MANAGEMENT OF FUNDS July) (Time: 3 Hours Maximum: 100 Marks SECTION.A Answet anti FIW questions (55:25) All questions cafi! equal ,fiarks Wrile notes on Ftue oftheJollowing: l. a) Role offinancial system b) Assessment offunds required for ilvestment in fixed assets. c) Financial planning d) Paftern ofcapital structurcs e) Risk adjusted rate ofreturn D Gasing dicl'ioni g) Mutual funds h) Ma*et for long term secu ties in India. SECTION-B Answer atry THRIE questions (3x15:45) All questions carry equal marks 2. Suggest a suitable organization for funds management in the Indian context. 3. What is under capitalization? State its advantages. 4. What are the various types ofleasing? 5. Critically examine the various tools available to the financial analyst. 6. What are the various types ofmutual funds?
  • 14. 2 SECTION-C Arswer any TWO questioDs (2xf5:30) AII questions carry equal marks 7. What is meant by "Optimum capilal slructu;e ? Stare the factors detemining the capital structure of a company. 8. List the various powers ofrecogaized stock exchange. 9. What arc the main advantages and disadvantages to a company ofraising finance by issuing the ordinary shares? 10. Enumerate the various methods ofvalmtion ofhuman resources.
  • 15. Register Nurnber: Name ofthe Candidate: M.B.A DEGREE EXAMINATION, 2OI1 (SE,COND YEAR) (PAPER-XXID 273, PRODUCTION PLANNING, CONTROL AND MAINTANENANCtr Julyl Maximum : 100 Ma*s SECTION-A A s$'et an), FIW quectlons All questions cdfty equal marks l. What is Route Sheet? 2. What is a schedule chart? 3. What axe the components of demand? 4. What is break-down inspection? 5. What is spare-parts sto ng? 6. What is service maintenance? 7. What is an inspection chart? 8. Who is a maintenance engineer? SECTION-B Ans$et nn! TtifrEE qtestions All questions carry equal uarks 9. What is the need for updating the machines? l0- Discuss the importance of control charts. 1 1. Why and how is demand forecasting undertaken? 12. Explain the concept of Total Production Management. 13. Discuss various charts used in Process planning. SECTION-C Ansh'er arry TWo questiohs (1xts=1s) 14.'Both man and machine should be kept fit for efficient production'- Discuss. 15. Discuss the importance and types of lay-outs of a factory for efTicient handling of machines and materials. 4669 [Time : 3 Hou$ . (5x5=25) (3x15=45) 16. Following is the details of defectives found in a sample of 200 taken for l0davs. PreDare a suitablel8hart and sive vour comments. SECTION.I) (lxl5=15) (Compulsory) 17. What is maintenance schedule? Discuss the need for developing perlormance indices. Cir e eramples. 1 Preoare a suita and sive vour comments. Dav 2 3 1 6 1 8 9 t0 No. of 10 5 10 12 ll 9 22 t2 24
  • 16. Register Number: Name ofthe Candidate: 4674 lTime : 3 Hours (sxs-2s) (1x15=1s) M.B,A. DEGREE EXAMINATION, 2011 (SECOND YEAR) (PAPER-XXI) 283. QUALITY MANAGEMENT Julyl Ma"imum: 100 Marks SECTION- A Anslver any FM questions L Define Qualitl Manage-nenr. 2. Describe Zerc defect. 3. Define Scatter diagram. 4. Define Run Chart. 5. State four benefits ofTQM. 6. Describe the conhibutions ofTaguetis. 7. Descdbe QFD. 8. Describe quality Costs. SDCTIOI.I. B Answer any THREE questions 9. Describe the philosophies of Juran and Deming. 10. Explain the importance of Quality. 1 1. Discuss the steps in house of Quality. 12. W te the process ofpreparing PGPC. 13. Explain the merits and demerits of Keizen. SECTION- C Answer any ONE questiotr 14. Discuss the contributors oI1 quality management. 15. Explain the applications ard limitations ofprocess control chart. 16. Write the advantages of activity network diagram. SECTION. D Compulsory 17- Write an essay on functional development in achieviag quality. (1x15=15)
  • 17. , Register Number: Nafte of the Candidate: M.B.A. DEGREE EXAMINATION, 2OI I . (SECOND Y[AR) (PAPER-XXr) 274, PERSONAL PRODUCTIYITY TOOLS Julyl Maximum: 100 Marks SECTION- A 4670 fTime : 3 Hours (sxs=2s) Answcr any FM qu$tions All questions crrry cqual marks 1 Explain how to design documents in Ms-Word. 2. Explain with reference to Ms-word operations. a) Repeat b) Inseiing Text and c) Replacing text 3. Explain quitting and restarting word printing envelopes. 4. Explain the following Excel operatiotN i) Referencing cells and ii) Order of evaluatioD in formulas. 5. State the Power point terminology and colour schemes. 6. Outline the history of intemet. 7. Hu* uuulJ 1ou deal wrrh lile Anachmenrs in e-mail? 8. What is the procedure to conduct an htemet conference? SECTION- B (3x15=4s) Answer any THREE questions 9. With reference to Ms-operations how would you copy ftom one word docunent to arotlter, views and savi[g documents. 10. Explain, changing work sheet values by dragging chart parts and printing charts and deleting charts. 11. Create a sample Powerpoint presentation. Also explain how to insert photos, videos and sound in the presentation. 12. What is Web search? Explain in detail about search tools. 13. Bring out the various uses of intemet by giving suitable example. SECTION- C (2x15=30) Answer any TWO questions 14. What is meant by Hlperlink? How does it work? 15. Using HTML create Web page which is selling some consumer prcducts. 16. Explain the process ofdesigning and running Macros. 17. Highlight the components and impoftant functions ofe-mail.
  • 18. Register Number: Name ofthe Candidate: 467s M.B.A. DEGREE EXAMINATION, 2011 (SECOND YEAR) (PAPER_XXIl) 284. INFORMATION TECHNOLOCY JuiY.) (Time: J Hours - Maximum: 100 Marks SECTToN-A (5x5=25) A swer any FIVE queltio s All questions carry equal marks l. rhar are the merit" and demerirs of lectronic !oftware disnibulion? 2. What is cailed database? 3. Define E-Business. 4. Describe C2C. 5. De.cribe indou s NT. 6. Define protocols. 7. Wlat is the use ofelectronic software dist bution? 8. List out the E-Business categories. SECTIoN-B (3x 15=45) Answer any 711RE questions All questions carry equal marks 9. Compadng palment technologies. 10. Write a note on operatirg systems. I 1. Explain the implications ofnew economy. 12. Explain I.T. concepts and evolution. SECTIoN-C (2x15=30) Answer any TLrlO questions A11 questions cany equal marks 13. Explain online shopping and shopping solutions. 14. What are the goals and uses ofnetwork ha.dware and soitware? And explain the tlpes of networks- 15. Explain the E.R Diagram. Why we need for ERp in business. i6. Lplain briefly rhc pa;,menr Bu.rne.s. .-+