This document provides guidance on building a strong LinkedIn profile, launching a business page, connecting with others, and asking for introductions. It recommends fully completing your work history, bio, and references, and connecting your profile to your company page. When connecting with others, only blanket add people you really know, and customize requests for those you sort-of or don't know. The key is to engage on LinkedIn daily and maintain a professional online presence focused on your business.

1. Profiles, Business Pages, &
Connections

2. • 200 Million Members
• Every Fortune 500
• Every Major Government
• Most NGO’s
• Most Entrepreneurs
• Most Post Secondary Grads

4. • Key Steps to Building a
Great Profile
• How to Launch a Business
Page
• How to Add Personal
Connections
• How to Ask for Introductions

6. 1. Photo
2. Complete Work History
3. Full bio
4. References and Endorsements
5. Connected to Company Page(s)
6. Add Rich Media

29. 1. People you really know
2. People you sort-of know
3. People you don’t know
4. Only group one can be “blanket” added
5. For 2&3 customize and personalize

39. • LinkedIn works if you work it
• But your best foot forward
• It’s about business – have a business
page
• Connect daily with people