This document summarizes a Social Media Breakfast event held by SMBYYC in Calgary. It welcomes attendees and provides details on the event sponsors. The event featured presentations from Jackie McAtee and Aaron Kroontje from the Calgary Chamber on how they have leveraged social media for their business-to-business organization despite challenges in gaining traction. They shared their learnings on setting up for social media success when putting on events with limited resources and how to tackle issues like content, branding, and engagement. The document thanked hosts and sponsors and provided information on the next upcoming Social Media Breakfast event.

1. Welcome to @SMBYYC #39
Social Media Breakfast, Calgary

2. Welcome
SMB is a place for social media professionals and
beginners to discuss effective practices, past experiences
and new techniques.
Our discussions allow us to nurture social media in the
community and help enhance existing social networks.
Plan to stay after the presentation to meet others and
share ideas and experiences with social media.

3. Event Sponsor

4. Past Sponsors

5. Ongoing Sponsors

6. SMBYYC Committee
Donna McTaggart
@donnamct
@calgfolkclub
Mike Spear
@mikesgene
Kevin Hayes
@kevinhayesca
Crystal DeCnodder
@pistol_crystal
Catherine Saykaly-Stevens
@calgarysingles
@calgarynetworks
Des Nwaerondu
@advisordes
Heather Ilsley
@heatherilsley
Kaela Caron
@Kaela_jo

7. Follow @SMBYYC to connect with other
Calgary Social Media Breakfast enthusiasts and get
advanced notice for upcoming events.
#smbyyc
Follow Us on Twitter

8. Twitter = @bgcc1939
Facebook: https://www.facebook.com/BGCCalgary
Venue Sponsor

9. @elevatedhr
facebook/elevatedhr.com
#TopManager
http://elevatedhr.com/topmanager
Breakfast Sponsor

10. WAVES COFFEE
Shelburne 17th
Ave.
1019 17th
Ave. SW.
@WavesCoffee_AB

11. Thank You!!!
Thank you…
@bgcc1939
@elevatedhr,
& @donnamct
for hosting & feeding us at #smbyyc!

12. Presenters
Jackie McAtee
jmcatee@calgarychamber.com
Aaron Kroontje
akroontje@calgarychamber.com
Jackie McAtee heads up the Calgary Chamber’s member experience team, overseeing member services,
marketing communications and events. With a background in luxury hotels, she is bringing a total focus on
the guest experience through every touch point to the Chamber. She holds a Bachelor of Hotel
Management and a MBA in Marketing. Having worked in the United Arab Emirates, New Zealand, the UK
and Australia, she looks at the world from a global perspective.
Aaron Kroontje is responsible for social media, email marketing, analytics and the evolution of
CalgaryChamber.com, SmallBusinessWeekCalgary.com and online integration of the Chamber's CRM
among other things. He has a Bachelor of Science, Computer Science and Bachelor of Commerce in
Marketing. Prior to the Chamber he has done work in business intelligence for MedicalMarijuana.ca and
knowledge management for Critical Mass. Aside from the day job his time is split between marathon
training, entrepreneurial pursuits and board President of Progressive Alternatives Society of Calgary.
@CalgaryChamber
www.CalgaryChamber.com

13. Social media and the Chamber of Secrets
How to set yourself up for social media success when putting on events, leveraging limited
internal resources to create a convincing presence and the challenges of gaining social media
traction with a B2B model along with tackling trolls, teams, tone, content, brand, analytics,
notifications and why showing up is more than half the battle.
This is the story of one of Calgary's oldest institutions as it shakes off the rust and finds its legs.
Too often we hear about sexy, fun and young organizations rocking the social media sphere.
Well, Jackie McAtee, director of member experience and Aaron Kroontje, digital specialist, are
just good regular folk like you who happen to work at the Calgary Chamber which does not
have a history of being sexy, fun or young.
This 120+ year old not-for-profit, member based business institution started a complete
reinvention two years ago anchored by a re-branding process undertaken by Jackie. Since then
Jackie and her team have fought to gain a renewed relevance in the business community and
leverage social media.
They don't have all the answers but they do have plenty of learnings they will happily share as a
result of their efforts to become a Canadian leader in an industry not known for social media
prowess and within the business-to-business (B2B) domain.

14. Change PPT
CHANGE TO
CALGARY CHAMBER
PPT

17. Next Social Media Breakfast
THANK YOU FOR JOINING US TODAY!
@SMByyc – 2nd
last Friday of Each Month
Next #SMByyc…
May 24th
, 2013
Speaker, Venue & Sponsor TBA
Check @smbyyc week of May 14th
to RSVP
Not getting a copy of the press release?
Send your email address to:
smbyyc@kaos-consulting.com