October 2016 Minority In-House Counsel Conference Panel on Social Media and Personal Branding for Attorneys. MyMIHCA.org, PaulaEdgar.com and MLAGlobal,com

1. Minority In-House
Counsel Association
Enhancing Your Brand
with Social Media
#MIHCAConference2016
Twitter: @MyMIHCA
Alice Geene
Nathan Leong
Paula T. Edgar
Sonya Olds Som

2. Paula T. Edgar
Principal, PGE LLC (Speaking, Coaching and Consulting)
President, Metropolitan Black Bar Association
#MIHCAConference2016

3. Paula T. Edgar
Principal, PGE LLC (Speaking, Coaching and Consulting)
President, Metropolitan Black Bar Association
#MIHCAConference2016

4. Alice (Lin) Geene
Senior Vice President, Corporate Affairs, General
Counsel & Secretary at Rewards Network Inc.
#MIHCAConference2016

5. Alice (Lin) Geene
Senior Vice President, Corporate Affairs, General
Counsel & Secretary at Rewards Network Inc.
#MIHCAConference2016

6. Nathan Leong
Corporate, External & Legal Affairs
Microsoft Corporation
#MIHCAConference2016

7. Sonya Olds Som
Partner, Major, Lindsey & Africa
Chicago/Midwest office, In-House Practice Group
#MIHCAConference2016

8. Sonya Olds Som
Partner, Major, Lindsey & Africa
Chicago/Midwest office, In-House Practice Group
#MIHCAConference2016

9. Minority In-House
Counsel Association
Enhancing Your Brand
with Social Media
Twitter: @MyMIHCA
TIPS FROM ALICE:
1. Be thoughtful, authentic and crisp about your brand (e.g., “I facilitate
growth and positive change in technology companies”)
2. Build your profile with total alignment to your brand and considering the
differences between the different social channels
#MIHCAConference2016

10. Minority In-House
Counsel Association
Enhancing Your Brand
with Social Media
Twitter: @MyMIHCA
#MIHCAConference2016
TIPS FROM NATHAN:
1. Include a picture with your post: it's worth a thousand words, and it
massively ups your views.
2. Post smarter: Pick your brand, stay on-brand, and use the NY
Times/WaPo rule (only post what your boss or CEO would approve of if it
ended up on the Front Page of the Times/Post)

11. Minority In-House
Counsel Association
Enhancing Your Brand
with Social Media
Twitter: @MyMIHCA
#MIHCAConference2016TIPS FROM SONYA:
1. Be Your Authentic Self – The Best, Most Professional and Personable Version of Yourself
2. Be Consistent – Brand and Relationships are Built Slowly Over Time – One Tweet/Post at a
Time
3. Be Giving – Once You Have Identified Your Social Media Goals and Audience, Focus on
Giving Your Audience What They Want/Need from You
4. Be Careful
5. Have Fun!

12. Minority In-House
Counsel Association
Enhancing Your Brand
with Social Media
Twitter: @MyMIHCA
#MIHCAConference2016
TIPS FROM PAULA:
1. Remember it’s “SOCIAL” Media! Engage, Like, Retweet, Share!
2. Replicate your offline network online – it’s easier to stay in touch, have
increased visibility and consistency even when you can’t meet up IRL (in real
life)
3. Your brand is your currency – deposit, invest and withdraw when needed

13. Minority In-House
Counsel Association
CONNECT WITH US!
#MIHCAConference2016