Joyce Nelson is an advocate for using social media and networking sites like The Perfect Networker to help small businesses succeed. The Perfect Networker combines features of Facebook, LinkedIn, and Twitter and allows users to connect with others around the world to build business relationships and find assistance. Nelson has found the site especially helpful for making connections that have provided business opportunities and solutions to issues. She recommends that businesses create profiles on sites like The Perfect Networker, Facebook, LinkedIn, and Twitter to expand their reach and visibility online.