The document discusses business centered design (BCD) and how it differs from user centered design (UCD). In BCD, sales, marketing, and the user interface work together to guide users towards meeting business objectives, such as making purchases or registering for accounts. It provides examples of how websites like Naukri direct users through persuasive architecture and seductive design patterns to encourage actions that benefit the business. The document also notes challenges of BCD, but argues that when done well by understanding user needs, it does not have to come at the cost of the user experience.

1. “ Business Centered Design” Sameer Chavan VP- User Experience & Design

4. Merchandising- philosophy

5. Merchandising - Strategies Naukri Jeevansathi 99acres Recommend jobs, similar jobs, targeted Ads, Recommend Match, similar profile, targeted Ads, similar Properties, targeted Ads,